10 Things to Consider Before Buying a Portable Modular Trade Show Display
Attend any recent trade show and you’ll see many, many portable modular displays. They have gone from the exception to the rule in many show halls over the past two or three years. Visually, the reason is obvious.
10 Things Zombies Can Teach Us About Tradeshow Marketing
Single-minded Focus. You may not appreciate their all-consuming desire to eat your flesh, but they are committed to the task. They let nothing get in their way, except an ax to the brain. Your next trade show will be wildly successful, if you make it a priority, not an afterthought.
10 Things To Ask When Renting Trade Show Furniture
Selecting trade show rental furniture is a critical step in your exhibit planning timeline and it should happen well before your move-in. Ideally, you’re confirming your exhibition rental furniture several weeks (if not months) in advance.
Comparing Modular Wall Systems — Timed Assembly Video
If you have assembled a Gravitee One-Step Exhibit (either as a purchase or a rental), you know it’s unlike any other wall system. There are no loose connectors. Just two corners (one adjustable).
Trade Show Display Videos on YouTube
Trade Show Display Videos. For years, Classic Exhibits has posted trade show display videos on YouTube. It just makes sense. After all, we’re in a visual advertising medium so why not take advantage of videos.
How Three Exhibit Companies Changed Their Businesses
These three exhibit owners made the gutsy decision to change their business model. It wasn’t an easy decision but they chose to see a problem as an opportunity.
Exhibit Design Mistakes Most Companies Don’t Realize They’re Making
What one exhibitor views as an exhibit design mistake another may view as a brilliant strategy. For example, some companies contend that a hanging sign should only include the company’s name and logo. Others would insist that it include what the company does or the problem they solve. To be fair to both… It depends.
The Ultimate Guide to Trade Show Giveaways (2026 Edition)
When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.
What are Silicone Edge Graphics (SEG)?
You may have noticed something new at trade shows and events. Traditional fabric graphics are frequently being replaced by Silicone Edge Graphics (SEG). So what is SEG and what are the benefits?
What is SEG (Silicone Edge Graphics)?
Silicone Edge Graphic (SEG)
Silicone Edge Graphic (SEG)
SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). The silicone strip is sewn directly to the edge of the graphic, and the strip is then inserted into a frame with a recessed groove.
What’s the Expiration Date of Your Trade Show Display? 20 Clues.
Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues that it’s time to buy a new exhibit.
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Recent Posts
EuroShop 2026 Design Trends
Recently, Kevin Carty and Katina Rigall Zipay from Classic Exhibits attend EuroShop 2026 in Duesseldorf, Germany. While there, they posted two videos of their experience including exhibition design trends like colors, shapes, materials, and lighting
Small Booth Strategies for First-Time Fancy Food Exhibitors
Are you a first-time exhibitor at the Summer Fancy Food Show in NYC? Congratulations! The SFFS is a marathon of tasting, networking, and business deals, open only to qualified members of the food trade. Think retail buyers, distributors, chefs, and the press. Expect to see over 32,000 attendees, 2500 exhibitors, and 180,000 specialty food and beverages on display.
Booth Design Ideas That Help Biotech Brands Stand Out at BIO 2026
Are you an exhibitor or an attendee at BIO? If you’re an exhibitor, you’re probably wondering how individual biotech brands stand out at the BIO International Convention? The key is knowing your audience, creating a comprehensive strategy, and designing a stunning biotech booth design.
Sustainability isn’t Rocket Science. It’s a Choice.
Exhibitors often think they need to make an either/or decision regarding sustainability. Either choose a 100-percent eco-friendly exhibit or a booth that gives Mother Nature a symbolic middle finger.
Trade Shows are a Journey. Send Sacagawea.
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
Introducing the New Classic Website!
Good websites are never fully done. They evolve… and the new Classic website makes changes much easier. So, if “stuff” moves around or we add new features, it’s because we’re antsy about the status quo at Classic Exhibits. Which shouldn’t surprise you.
Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
What Makes a Good Trade Show Booth?
When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.
Why is Trade Show Marketing So D@mn Hard?
How to be successful with trade show marketing. Trade show marketing is less structured, more unpredictable, and frankly, messier than other forms of marketing. It can be difficult to measure the results.
Home and Garden Trade Show Ideas & More!
Home and Garden Trade Show Ideas & More!
Never Make These 6 Mistakes When Buying a Portable Display
The proliferation of trade show display websites makes buying a portable display easy. Perhaps too easy. Most exhibitors, especially new ones, know very little about display hardware and graphics.
What’s Your Corporate Culture?
Every company has a culture, whether they recognize it or not. Some companies promote it as an asset. Others see it as the elephant in the room that no one discusses. Then there are those executives who speak about their culture using glowing terms like empowerment, self-actualization, and mutual respect.
More Mix & Match Rentals from Classic Rental Solutions
About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.
Trade Show Experiences That Blend Design, Technology, and Storytelling
The trade show floor has become far more interactive with backlit graphics, gamification, augmented reality, virtual reality, and video walls. There’s much more emphasis on making both the booth design and the person-to-person engagement experiential.
Our Membership in the Xperiential Marketplace
Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.