How Three Exhibit Companies Changed Their Businesses
These three exhibit owners made the gutsy decision to change their business model. It wasn’t an easy decision but they chose to see a problem as an opportunity.
Exhibit Design Mistakes Most Companies Don’t Realize They’re Making
What one exhibitor views as an exhibit design mistake another may view as a brilliant strategy. For example, some companies contend that a hanging sign should only include the company’s name and logo. Others would insist that it include what the company does or the problem they solve. To be fair to both… It depends.
The Ultimate Guide to Trade Show Giveaways (2026 Edition)
When used wisely, trade show giveaways are an investment in your business. They serve as silent salespeople, promoting your company long after the trade show or sales event is over. If you are considering adding incentives to your marketing strategy, you are in luck.
What are Silicone Edge Graphics (SEG)?
You may have noticed something new at trade shows and events. Traditional fabric graphics are frequently being replaced by Silicone Edge Graphics (SEG). So what is SEG and what are the benefits?
What is SEG (Silicone Edge Graphics)?
Silicone Edge Graphic (SEG)
Silicone Edge Graphic (SEG)
SEG is a high-resolution dye-sublimated fabric graphic finished with a thin silicone strip (or welt/gasket). The silicone strip is sewn directly to the edge of the graphic, and the strip is then inserted into a frame with a recessed groove.
What’s the Expiration Date of Your Trade Show Display? 20 Clues.
Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 Clues that it’s time to buy a new exhibit.
9 Ways a Trade Show is Like a Smartphone
You probably don’t consider smartphones and trade shows as having much in common. After all, one is small enough to hold in your hand, and the other is a large attractive display in an exhibit hall. However, you might be surprised at how similar they really are.
How to Convert Trade Show Attendees to Customers
What are the best ways to turn trade show visitors into paying customers? Try the following tips to show off your business in the best light and attract great, loyal customers like bees to honey.
10 Reasons Why I Love Attending Trade Shows
Over the years, I’ve read 100s of articles about why trade shows are important, why exhibit marketing is effective, and why we MUST attend them. They make sense, in the same way that taking vitamins makes sense.
Check the Meter on Your Trade Show Display. It’s Expired!
Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
Trade Show Games: The 5 Elements of Success
Trade show games are a fun way to get more traffic into your trade show booth. They add an element of play, competition, and excitement that wakes up attendees dulled by trudging down countless trade show aisles. To make your trade show games a success, be sure to follow these 5 Elements of Success:
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Recent Posts
Retail Customer Service: The Best Practices for Trade Shows
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
What Makes a Good Trade Show Booth?
When it comes to creating a good trade show booth, you are in luck. The booth design is the fun part for most exhibitors. You get to work with an exhibit designer who has your trade show goals and budget, along with an understanding of your customers, your culture and your branding. While the question “What makes a good trade show booth?” depends on the exhibitor, there are commonalities to every good trade show exhibit. We’ll explore those similarities in this article.
Why is Trade Show Marketing So D@mn Hard?
How to be successful with trade show marketing. Trade show marketing is less structured, more unpredictable, and frankly, messier than other forms of marketing. It can be difficult to measure the results.
Home and Garden Trade Show Ideas & More!
Home and Garden Trade Show Ideas & More!
Never Make These 6 Mistakes When Buying a Portable Display
The proliferation of trade show display websites makes buying a portable display easy. Perhaps too easy. Most exhibitors, especially new ones, know very little about display hardware and graphics.
More Mix & Match Rentals from Classic Rental Solutions
About a month ago, we launched Classic’s Mix & Match Rental Guide as a tool to streamline the rental decision process with a comprehensive set of towers, counters, lightboxes, and kiosks. This “smarter not harder” approach was intended to make your job easier.
Trade Show Experiences That Blend Design, Technology, and Storytelling
The trade show floor has become far more interactive with backlit graphics, gamification, augmented reality, virtual reality, and video walls. There’s much more emphasis on making both the booth design and the person-to-person engagement experiential.
Our Membership in the Xperiential Marketplace
Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.
The Power of a Branded Trade Show Exhibit: Strategy + Examples
Marketing professionals and exhibit designers know how to create a branded trade show exhibit that attracts traffic to the booth and maximizes the attendee’s experience. It starts with understanding the brand’s identity and creating a detailed strategic plan for the trade show.
Your Complete Trade Show Checklist
When it comes to trade shows, someone has to be the master planner. They don’t have to make every decision, but they do have to own the list, including additions, revisions, and due dates. In other words, someone has to be the adult about your trade show planning.
Don’t Pigeon-hole Portable Trade Show Display Buyers
Choosing a Portable Trade Show Display. It’s easy to pigeon-hole portable display buyers. They want something cheap and easy, and they ignore advice about quality and design.
Trade Show Experiences That Blend Design, Technology, and Storytelling
Discover how to create unforgettable trade show experiences that blend design, storytelling, and technology to captivate your audience.
Holiday Lights! Promotion on Backlit Displays
Santa Loves a...
The (3) Types of Portable Trade Show Displays
No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.
Do You Remember Your First Trade Show?
It’s human nature. We ignore the familiar. After a while, the pile of messy papers doesn’t exist and the big coffee stain is invisible. Then, someone comments on it, and we can’t not look at it. Until it disappears — again.
Trade show exhibits are no different and maybe even worse. Do you remember your first show with a brand new display?