Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Trend Report: LED Video Wall Panels & Tiles for Trade Shows

Trend Report: LED Video Wall Panels & Tiles for Trade Shows

Trade show designers have always known that “movement and light” attract attendees. And while backlit fabric graphics transformed exhibition design over the past 10 years, the next evolution is LED video panels, which combine the benefits of light and movement, turning a static exhibit into a dynamic, interactive experience.    

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Popular Home Trade Shows (& Tips to Stand Out!)

At some point, you have probably attended a local home improvement show where landscapers, contractors, interior designers, and other companies showcase their products and services. Now, imagine these trade shows at a 10x or 20X scale in Las Vegas, Orlando, or Chicago.

Trade Show Booth Selection. An Alternate Approach.

EXHIBITOR Magazine recently published “Space Case,” an informative article about selecting floor space at a trade show. They asked nine exhibit industry experts to share their booth selection strategy based on a show floor plan. See the image above for their selections.

The 40 ft. Inline Exhibit Challenge

Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles.

Mirroring Retail Customer Service: The Best Practices for Trade Shows

At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.

Download “Rent or Buy” Unbranded Literature

This week, you can download Rent or Buy unbranded literature. Just add your company branding, then email it to your clients or post it on social media. As you know, Rent or Buy is a hot topic with exhibitors.

8 Trade Show Sustainability Solutions for Exhibitors

Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.  

Image Resolution Calculator

Explaining graphic file requirements to a client with limited graphic experience is like explaining the earth’s curvature to a flat earther.

Saying the “S” Word Outloud (Sustainability)

It’s nearly 2025, and people still cover their ears and sing La, La, La whenever the “S” word is mentioned (sustainability). And yet, the S word is the secret weapon for many Classic Distributors. These Distributors know that many companies have S-word initiatives.

33 Big Trade Shows in North America (2025)

November is a BIG trade show month (not to mention a BIG election happening too). Here are 10 gems that you might wanna have on your radar before diving into to Aunt Ruth’s green jello and carrot salad. Enjoy!