Our New Website Home Page
The new home page is beautiful, practical, and efficient. Our previous home page was focused on products and resources. The new site adds secondary layers showing our story, capabilities, and values. Anyone who visits Classic, whether for a tour, product preview, or Shared Knowledge University, realizes that the Classic Story is so much deeper than just our 1400 products.
John Zipay Takes an Alaskan Cruise
Recently, I took a much needed vacation from the trade show world and visited southeastern Alaska via a cruise ship.
The Life Cycle of a Portable Hybrid Display
In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.
Trade Show Tips to the Beat of the 2010s
The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.
Trade Show Tips to the Beat of the 2000s
It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.
10 Big Trade Shows October 2016
October 2016 is a busy month for trade shows in North America. Maybe they are on your radar. Maybe not. But it’s always nice when you don’t have to go hunting for information.
So sit back and enjoy 10 BIG Trade Shows happening in October.
Trade Show Tips to the Beat of the 1990s
As a smart marketer, you attend as many trade shows as you can, all while managing the day-to-day operations of your business. Eventually, you may feel as if you’ve been everywhere. You may question if another one is worth it.
Trade Show Tips to the Beat of the 1980s
What do customers want? It’s not complicated. They expect you’ll be good to them. How you respond makes all the difference, and saying and showing them that I’ll be good to you sets the right tone. However, even when you are paying attention and putting customers first, unexpected things can and will happen. Being human means that errors will occur.
Trade Show Tips to the Beat of the 1970s
Taking care of business means taking care of your customers. Giving them your time and attention and always being courteous. It can all be done — or at least started — at trade shows. You want your customers to look at your booth and think that nobody does it better.
Trade Show Tips to the Beat of the 1960s
Eventually, you will find yourself at a trade show in Las Vegas. Before you hit the road, make sure your booth is up to the magic moment.
It’s time to consider a new exhibit, new graphics, and an updated approach to your trade show marketing. If you are truly honest with yourself, you know the same old song won’t attract customers.
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The Classic Exhibits Facebook Page
You’re a regular reader of Classic’s Tradeshow Tales blog, and you joined the Classic Distributor Network on LinkedIn. But, you’re still not getting enough “Classic Time.” Well, who can blame you. Tune into Facebook. The Classic Facebook page shows a more relaxed view of Classic Exhibits and Classic Rentals.
March EXHIBITOR Magazine Ad — Sneak Peak
As you know, Classic Exhibits traditionally doesn’t advertise the “Classic Exhibits” brand. ClassicMODUL yes, but rarely, if ever Classic. This year, we decided to prime the pump for iPad Kiosks in preparation of EXHIBITOR2013. Below is the 1/2 page ad. We’ll also have a similar full-page ad in Exhibit City News.
Mi Casa es Su Casa: Word on the Street — Jan. 21st thru Jan. 25th
What It’s Like to Visit Classic Exhibits
While many distributors have visited us over the years, to review projects, for one-on-one training, for Shared Knowledge University, it sometimes slips my mind that many of you haven’t been to our facility. So, if you have haven’t been to the Classic shop before, you’re probably wondering what it’s like. Well . . . it’s impressive and it’s weird.
Recent iPad Kiosk Trends
Let me share iPad Kiosk sales from an unnamed Classic Distributor. Last week, I ran a report on this distributor focusing exclusively on iPad kiosk sales over the past four months. This distributor is primarily online, but one I suspect you don’t know. They fly under the radar.
2012 “State of the Company” Letter from Kevin Carty
2012 is in the books! The Oregon Ducks are the Fiesta Bowl Champs, and the Mayans left for the golf course rather than finishing their calendar.
The basics. Q1 and Q2 were huge for Classic Exhibits with increases of 19% over 2011. Summer started slower than usual, but finished OK leaving us at a 15% increase through 3 quarters. Then Q4. Oh Q4, how strange you were.
Trade Show Exhibit Specials — January 2013
Throughout the year, we feature some of our most exciting trade show designs at a special price or with bonus features.
When Optimism Wears Sensible Shoes: Word on the Street — January 7th thru January 11th
Happy New Year!
I know its a little late to say that, but truthfully it felt like the new business year did not start until January 7th. With Christmas and New Years on a Tuesday, many folks took extended vacations or worked shorter days. Be that as it may, we are here. 2013 is off and rolling. And I for one am glad.
“Can I Afford to Be Optimistic?” by Jay Goltz
Jay Goltz, a contributor to “You’re the Boss: The Art of Running a Small Business” in The New York Times asks himself, “Can I Afford to Be Optimistic?” For anyone working in a small business, you might enjoy his thoughts.
Exclusive E2MA Study about the Rising Costs of General Service Contractor Services
The E2MA (Exhibit and Event Marketers Association) has spent two years on a study that presents factual data about the rising costs of exclusive services provided by General Service Contractors. We’ve all “known this,” but now there’s a summary of actual facts and data that makes it real. No trend jeopardizes the full recovery and future of the trade show industry more than this.
The $445 iPad Kiosk Sale
Let’s start the year right! You know your trade show clients want an iPad to demo their products or website. Why not make the decision easy with an iPad Kiosk on sale? See the download options for this flyer at the bottom. To see all the iPad Solutions from Classic Exhibits . . . and there are a bunch with even more coming . . . Go to Workstations and Kiosk Gallery in Exhibit Design Search.
Final Days of 2012: Word on the Street — Dec. 24th thru Dec. 28th
As we all prepare to ring in 2013, I am working on the Annual State of the Company letter which will be emailed in the next two weeks. To be honest, this year was positive for so many reasons that the letter is taking some time to pull together.
100 Things to Watch in 2013 (JTW Intelligence)
Annual Forecast of Trends — JTW Intelligence released their eighth annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the near future. According to JTW:
Display Your Holiday Spirit: Word on the Street — Dec. 17th thru Dec. 21st
Who does not like this time of the year? It’s my favorite, especially with having little kiddos running around. This past week I have been preparing to play Santa on Monday night, and I have been enjoying our kid’s programs at school and church. And of course shopping for loved ones.
Classic Exhibits Distributor Feedback in 2012
About two or three times a month, we send “Customer Feedback” emails. On average about 20-30 emails a month, more during February, fewer during July. If you’ve received one, you’ll recognize the subject line: “Feedback on your recent order | #12345 Sacagawea Portable Hybrid (PM XYZ).”
Happy Holidays from Your Friends at Classic Exhibits Inc.
Happy Holidays from Your Friends at Classic Exhibits Inc. May your Holiday and New Year be filled with joy and prosperity.