Erica Dougherty from Exhibits Northwest Shares Client Feedback
Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, connects with her clients because she takes the time to get to know them and their business. That extends to feedback after a show, which is invaluable.
According to Erica, “My client, Darryl at DF/Net Research, is wonderful about sending feedback and kudos to me/us. He has allow me to share his success stories which may be beneficial to other Classic Distributors. Below are two emails from two shows, along with photos.”
Classic Exhibits Shared Knowledge University, June 21-22
Join us on June 21-22 for Classic’s Shared Knowledge University. You’ll learn about Classic and Eco-systems Sustainable Products, hear presentations from Partner Vendors, and discover tips from other distributors. It’s immersive, intensive, and interactive. And a whole lotta fun! Register today!
MORE Seismic Changes in Trade Show Products — April Edition
Please check your branded Exhibit Design Search today. You have four new product galleries, all with at least 80% margins. Gone are Visionary Designs, Perfect 10, Sacagawea, and SEGUE. These have been replaced with more budget-friendly systems and interactive products. As we learned from EDPA, it’s all about the”experiential” for contemporary exhibitors.
All New EDS Changes!
Yes, EDS has changed… again. Now, don’t shake your head. You should be excited about these changes since they are all based on suggestions from you, our Classic Exhibits Distributors. I’m going to refer to them as “3 Modifications” since the word “change” makes some of you sweat like a cold watermelon on the 4th of July.
Women in Exhibitions (WIE) Post-Event Review
To the women who participated in the Women In Exhibitions event at EXHIBITORLIVE 2018… THANK YOU! It was the most successful meeting we’ve had with 100+ women in attendance. We gathered Tuesday morning at Border Grill in Mandalay Bay for a delicious breakfast and discovered “How to Design Our Lives to Flourish” with Guest Speaker Lynette Xanders. What an energizing way to start the second day of the show!
My EXHIBITORLIVE 2018 Reactions and Recap
What an amazing start to 2018. EXHIBITORLIVE was visual proof that things are on the upswing in the trade show industry.
The EXHIBITORLIVE show floor, by many accounts, felt smaller footprint-wise… but boy was it TALLER than ever. Everyone seemed to go high this year, Classic included with an aluminum double-deck, one of several in our Classic Rental Solutions inventory.
Welcome Tom Beard, Eco-Systems New National Sales Manager
Eco-Systems Sustainable Exhibits, an innovative leader of contemporary design-driven green displays, is excited to announce the addition of Tom Beard to the Eco-Systems team. He comes on board as their National Sales Manager leading the sales and marketing efforts for the company. Tom has over 20 years of experience in the trade show industry.
Tom has over 20 years’ experience working in the trade show industry.
Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018
The Fifth Annual Portable Modular Awards (PMA) ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall. Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day.
Three Recent Gravitee One-Step Modular Island Videos
Over the past several months, Kevin Schuhl, a Classic Exhibits designer, has perfected 360° “Fly-Through” videos of Gravitee One-Step islands. It hasn’t been easy, but the results are truly remarkable.
Women In Exhibitions at EXHIBITORLIVE 2018
Calling all Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.
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A Customer Service Infographic — A Customer Saved is a Penny Earned
Peter Shankman at Shankman|Honig released an infographic today showing exactly how much money businesses lose each day thanks to horrible customer service, and what they stand to gain if they improve it by a few notches. Long story short . . . Be nice to the customers you have, and you’re guaranteed to get the customers you want.
Sacagawea 10% Savings and a FREE Cell Phone and Tablet Charging Station
Through October, receive a double bonus on Sacagawea Portable Hybrid Displays. We’ve never offered anything like this before on our best selling hybrid system.
ALL Sacagawea Portable Hybrids are 10% off. Choose from 54 designs in 10 ft. and 20 ft. kits. These are our best prices EVER!!!
ALL Sacagawea Portable Hybrids with Workstations come with a FREE Cell Phone and Tablet Charging Station.
To download the unbranded version, Click for the Promotion Sheet or on the image below. Give us a call if you need the source files to complete your own email broadcast.
Trade Show Displays Under $3K to $24K
The 11 page “Displays Under . . . .” brochure makes it easy to take a quick tour of the display parking lot. The displays are arranged in groups starting under $3000 and stair step to groups under $24,000. Take a moment to try it. We hope you’ll discover that it’s a convenient tool to compare the differences between popular trade show displays. From there, you can explore details in Exhibit Design Search.
Thanks and Hang on Tight: Word on the Street — August 12th thru August 16th
The first two weeks of August are always the “ramp up” for the nutty late summer and fall show season. And this year is following the same trend. But with one twist, a twist that we’ve seen growing over the past 12 months: island exhibits continue to expand as a percentage of our business.
Classic Exhibits Welcomes Glenna Martin, FT Graphic Design Manager
Classic Exhibits announces the addition of Glenna Martin as a full time Graphic Design Manager. Glenna is not new to the trade show industry, as her bio reveals. She’s been working with Classic and Classic Distributors for eight years as a contract designer and has been instrumental in the branding of Classic since 2005.
An Early Christmas at Classic Exhibits: Word on the Street — August 5th thru August 9th
It’s not often I get excited about things “Accounting Related.” After all, I am a sales-minded guy for the most part.
But late last week, this weekend, and Monday, Classic Exhibits is installing significantly UPDATED Accounting, Project Management, Purchasing, and Inventory Control software. And it’s really cool.
Your Exhibit Success Challenge Series
Today begins three weeks of education and inspiration to spur your exhibit marketing plans forward for this fall’s shows and beyond. Each week during the Challenge, you’ll receive an e-mail with links to the expert interviews as they’re available (scheduled for Tuesdays and Thursdays).
What You Missed at The Red Diamond Congress
Last week, I attended the E2MA Red Diamond Congress in Chicago. The Red Diamond Congress is the association’s annual three-day meeting. So what’s the RDC. It’s not a trade show like EXHIBITOR. Nor is it a meeting with colleagues held at a resort like EDPA Access. Instead, it’s in Chicago at McCormick Place. About 200+ attended, which meant it was nearly impossible not to meet everyone. That was two-thirds of the fun.
Richer for the Experience: Building My NEW Website with Tony Bennett
In 2012, I started Laguna Displays as a portable/modular exhibits and graphics business. My initial, very basic website was built around Classic’s user-friendly Exhibit Design Search (EDS). A year later, with Laguna Displays out of infancy, I was ready to launch an upgraded, full-featured website that could grow and change with my company.
Summer in the Trade Show Exhibit Industry
If there was an exhibit and event thermometer measuring the hot and cold temperature of the industry, it would go from subzero to boiling hot several times a year.
Now before you think this is just my opinion, let me qualify it.
SuperNova Lightboxes “JUST DO IT.” Project: Word on the Street — July 15th thru July 19th
NIKE, the recognized leader in sporting apparel worldwide, is on the cusp of opening a new Call Center to support their Nike.com website on Monday. Classic Exhibits was able to play a small part in that space with SuperNova™ LED Lightboxes. We built out the perimeter walls of the entire work space. As you can see from the images and the video, the impact is real.
SEGUE SuperNova LED Inline Lightboxes
For the first time, exhibitors can enjoy the visible benefits of a large lightbox in a portable one- or two-sided display. SEGUE SuperNova LED Lightboxes from Classic Exhibits use a proprietary light system that attaches to the engineered aluminum frame.
Classic Exhibits has a NEW Chicago Rental Depot
Yes, you read that correctly! We’re excited to announce that we have added a rental depot in Chicago. We’ve teamed up with ELITeXPO to produce rentals at their corporate headquarters in Elgin, IL (right outside of Chicago). We’ll work with you on the sales end, and they’ll handle the fulfillment. And you’ll save big time on shipping costs!
How to Build Superfans for Your Brand: Word on the Street — July 8th thru July 12th
The fact I am writing this makes me laugh. A friend and fellow music lover shared an article with me last week about my favorite band — Pearl Jam. And the reason it makes me chuckle is that as a card carrying member of the Ten Club (their fan club) since 1992, I firmly believe that Eddie, Stone, Jeff, and Mike would cringe if they knew they were being written about as smart “business strategists.”
A Groovy First Year Retrospective
Lesson #56 – Problems Can be Opportunities in (a really bad) Disguise
Some might say “astounding.” Others may choose “astonishing.” I choose “G-R-O-O-V-Y”!
The past year has been, well, groovy. I’m imagining a few LOL moments from those who have spent time with me.