Kevin Schuhl, the Newest Addition to the Classic Design Department
We are excited to welcome Kevin Schuhl to Classic’s Design Department. Kevin brings an eclectic design background to our creative team, which he shares in his bio below.
| Fall 2016
Get ready. Classic’s Shared Knowledge University is just around the corner, November 14-15. Distributors who have attended SKU, many multiple times, know it’s an immersive two days into all things Classic Exhibits: products, processes, and people.
Contemporary, Affordable Charging Stations for Tradeshows and Events
Contemporary, affordable charging station furniture from Classic Exhibits, including bistro, coffee, and end tables. The tables have LED perimeter lights, laminate counter tops, and (8) USB ports. Add vinyl graphics for unforgettable branding. Perfect for tradeshows, events, or permanent environments like lobbies and lounges.
Is Your Exhibit an Oreo, a Fig Newton, or a Nilla Wafer?
This experience gave me a solid foundation for judging things. As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit this article to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy.
| Event Marketer FAB 50
In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America.
8 Ways Show Organizers Can Support Exhibitors (to Keep Them Coming Back)
For exhibitors, time is literally money at trade shows – they’ve invested in the opportunity to participate and they’ve had to put a hold on their typical money making activities while away. Even short bursts of wasted time weigh on exhibitors heavily and, in many cases, cloud their opinion of your event overall.
| Our New Home Page
The new home page is beautiful, practical, and efficient. Our previous home page was focused on products and resources. The new site adds secondary layers showing our story, capabilities, and values. Anyone who visits Classic, whether for a tour, product preview, or Shared Knowledge University, realizes that the Classic Story is so much deeper than just our 1400 products.
John Zipay Takes an Alaskan Cruise
Recently, I took a much needed vacation from the trade show world and visited southeastern Alaska via a cruise ship.
The Life Cycle of a Portable Hybrid Display
In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.
Trade Show Tips to the Beat of the 2010s
The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.
Recent Posts
‘s Flooring Galleries in EDS — WOW!
Brumark has made significant changes and additions to the Flooring — Carpet and Padding and Flooring – Other Options galleries of Exhibit Design Search!
In addition to enhanced product descriptions and updated images, they’ve added a variety of flooring products to meet just about any application and budget requirement. Here’s a description of the changes from Brumark:
Polishing Perfection: Word on the Street — June 24th thru June 28th
First, the issue. We design, manufacture and sell tradeshow exhibits. We depend on you to find new clients or to work with your existing clients to develop their tradeshow program. But there is, at times, a fly in the ointment or a pink elephant in the room. It’s YOU!
Magellan Portable Hybrid Displays
The Classic distributors who attend Shared Knowledge University (SKU), our comprehensive training program, hear the history and the explanation of our hybrid lines. They always tell us that what was confusing, now makes sense. So, over the next few weeks, I’ll do my best to encapsulate the SKU review into a series of blogs about the Classic Hybrid lines. We’ll begin with Magellan.
Meet Katrina Broten, Our Design Intern: Word on the Street — June 17th thru June 21st
The Classic Family is very happy to welcome Katrina Broten to our Design Department as a Summer Design Intern. Many of you might remember Katrina from earlier postings. She and I met through the EDPA Mentorship Program with Bemidji State University last fall. During her final year, she collaborated with Mike and Katina from the Classic Exhibits Design Department as she worked on her senior projects.
” Custom Island Exhibit by Classic Exhibits
The 40′ x 40′ Calypto Island Exhibit was built by Classic Exhibits for Exhibits Northwest Portland. The custom construction island featured a 40 ft entrance with downlighting, backlit reception counters, silicone edge graphics, and three large monitors all framed by two large “C” bookends. Behind the entrance was private meeting rooms. Built using wood cam-lock construction, primarily 4 x 8 panels.
Let Your Fingers Do the Talking: Word on the Street — June 10th thru June 14th
It’s on your desk, in the battery charging cradle at home, or in the tray in your car. Some are black, some are white, some are shiny. They all have numerical keypads . . . keypads that rarely get used by anyone under 35.
It’s Your Phone
‘t Be Fooled by This Copy
Whenever I hear someone say, “Imitation is the sincerest form of flattery,” I know it’s because they just copied something. We see that a lot with our designs and our innovations. At EXHIBITOR2013, there were two exhibits, one from a Chinese manufacturer and one from an American distributor, that were EXACT copies of our designs. Sigh.
An Example of a Video Testimonial by a Classic Exhibits Distributor
In February, we built a custom 30 x 30 island for Communication One Exhibits in Salem, OR. The client was Bob’s Red Mill, a manufacturer of whole grain products. Anyone who has visited us is familiar with Bob’s Red Mill. The company has a visitor center and restaurant just down the road from Classic Exhibits. We almost always take our out-of-town guests to Bob’s for lunch.
10 Reasons to Love June and July in the Exhibit Biz
Everyone knows the trade show biz is cyclical. It’s busy in August, September, and October. November is a snoozer. December is always a gamble. Then comes January, February, March, and April when all hell breaks loose. And just when you can’t possibly work any harder or sleep any less, it’s late May.
Celebrating Grandma: Word on the Street — May 27th thru May 31st
This weekend, the Carty Family celebrates my grandmother’s 95th birthday. I come from a huge Irish Catholic family, meaning we’ll have 40-50 in attendance at her party. She has chosen an ice cream social, and it’s sure to be a great event. She is an amazing woman!
The Ultimate EDS Webinar — Tips, Tricks, And Techniques
Are you a POWER USER of Exhibit Design Search? You can be . . . all in 60 minutes. With our certified training program, you’ll impress co-workers with your savvy EDS knowledge, close more display sales, reduce visible wrinkles, and regrow hair (lots and lots of hair). Trust us. We’ve done tests.
Join us on Tuesday, June 11 at 10 am PST (1 PM EST) for EDS Tips, Tricks, and Techniques.
Honoring Memorial Day: Word on the Street — May 20th thru May 24th
Whether you’re camping, on a road trip, outta town to see family and friends, or just hanging at home for three days like me, I trust you are enjoying your long weekend.
We all work very hard and while long weekends like Memorial Day Weekend provide us with an extra day to relax, I hope we all take time to reflect and celebrate the reason for the weekend. Please remember those who lost their lives to protect this great country.
Measuring the Impact of Social Media Marketing: Free Webinar
MEASURING SOCIAL MEDIA MARKETING
“Social Media Metrics: What To Measure And Why” will be the subject of a free webinar on Wednesday, May 22. It is intended to give business leaders perspective on the differences between social media marketing and traditional advertising approaches; and to provide them with an understanding of what data should be driving their analysis of the success of their efforts.
When Simple Statements Make a Difference: Word on the Street — May 13th thru May 17th
You have experienced it a million times: Sometimes the simplest statements can either ruin your day or make it all worthwhile!
As a parent, I am very conscious of this. There’s nothing worse than when your child shows you something they drew or created with Lego’s, all excited, and your response is, “What is it?” or “I am busy. I will look at it later.” No matter how bad or unrecognizable it may be, I always tell my kids, “That’s beautiful. Tell me all about it.”
Katina Rigall Describes the TF-506 Hybrid Display
Katina Rigall, an exhibit designer at Classic, explains why she designed the TF-506 Portable Hybrid Display.