My EXHIBITORLIVE 2018 Reactions and Recap
What an amazing start to 2018. EXHIBITORLIVE was visual proof that things are on the upswing in the trade show industry.
The EXHIBITORLIVE show floor, by many accounts, felt smaller footprint-wise… but boy was it TALLER than ever. Everyone seemed to go high this year, Classic included with an aluminum double-deck, one of several in our Classic Rental Solutions inventory.
Welcome Tom Beard, Eco-Systems New National Sales Manager
Eco-Systems Sustainable Exhibits, an innovative leader of contemporary design-driven green displays, is excited to announce the addition of Tom Beard to the Eco-Systems team. He comes on board as their National Sales Manager leading the sales and marketing efforts for the company. Tom has over 20 years of experience in the trade show industry.
Tom has over 20 years’ experience working in the trade show industry.
Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018
The Fifth Annual Portable Modular Awards (PMA) ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall. Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day.
Three Recent Gravitee One-Step Modular Island Videos
Over the past several months, Kevin Schuhl, a Classic Exhibits designer, has perfected 360° “Fly-Through” videos of Gravitee One-Step islands. It hasn’t been easy, but the results are truly remarkable.
Women In Exhibitions at EXHIBITORLIVE 2018
Calling all Women In Exhibitions! This year, we’re planning two ways to make our 2018 EXHIBITORLIVE show experience more accessible and meaningful than ever before. You will not want to miss out on these opportunities to discuss challenges and success strategies, network with peers, and make new contacts you can count on.
Can You Name (At Least) Three Things Wrong with This Ad?
This email blast hit my mailbox today from AboveAll Advertising. Frankly, I don’t know much about them, but they are promoting a charging tower, and for purely selfish reasons, I wanted to know more about their charging solutions. However, everything about this ad annoyed me. And I mean everything. Well, to be fair, they did know the difference between “a while” and “awhile” (which can be tricky) but didn’t realize that the phrase requires a preposition — “for a while.”
Gravitee One-Step Modular Showroom Sample Kits @ Amazing Promotional Prices
Now is your chance to order Gravitee One-Step Showroom Sample kits at amazing prices. These kits are perfect for showing how Gravitee assembles without tools or loose parts. The showroom kits come with both an SEG and direct print graphic and corner connectors. Seeing is Believing with Gravitee. The only modular wall system engineered specifically for North American Shows.
A Discussion about Personal Branding and Business Success
Recently, I asked Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, about her strategy of personal branding. From the photos, you can tell it’s distinctive, creative, and memorable. It’s also genuine as you’ll discover in this delightful interview.
Happy New Year! Annual Letter from Kevin Carty
It’s January. The start of the New Year, and I’ve been thinking about our conversations all last year. You see, I know things you might not know because we talk every day. Not you specifically, but you as a Classic Distributor. I usually bite my tongue, but it’s time we chat honestly.
New Faces and New Designs from Classic Rental Solutions
Classic Rental Solutions is celebrating with new faces, new designs, and a New Year promotion. Jessica Marchant has joined our team. We’ve added over 150 new designs to our EDS galleries, and there’s an exciting New Year promotion coming.
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Recent Posts
Why Our Brains Love Curves
In my last blog post, “Exhibit Designs that Sell,” I offered some tips on how to achieve a nearly 100% success rate. This time, I want to delve into a design element that connects to a deep-rooted preference in many people — graceful, mesmerizing curves!
Happy Holidays from Your Classic Exhibits Family: Word on the Street — December 16th thru December 20th
Is the tree up? Are the packages wrapped? Are you ready for the mayhem?
It’s the best time of the year in my humble opinion. Christmas and New Years are just around the corner. Literally! And just when you think you’re done with all your holiday shopping and you have everything prepared for the big day, you always find that you have one more thing to do or to get.
Eco-Systems Sustainable Exhibits Annual Letter
This week, we’re sharing the Eco-Systems Sustainable Exhibits Annual Letter from Eric Albery, the VP of Marketing and Business Development. As many of you know, we have a manufacturing partnership with Eco-Systems. For those unfamiliar with Eco-Systems, we encourage you to visit eSmart Galleries in Exhibit Design Search or spend time on their website (www.ecosystemsdisplays.com).
Best Blogging Practices Webinar (now on YouTube)
FREE BLOGGING WEBINAR. Experts say blogging is probably the most important tool in your social media toolbox. More important than Facebook, Twitter, YouTube, or LinkedIn.
EDPA ACCESS 2013 Review: Word on the Street — December 2nd thru December 6th
Marco Island was the setting and what an incredible setting it was. It was 20 degrees in Oregon all week, windy and crisp. But in Marco, it was in the mid-80’s and sunny. Not that I got to experience much of the sun. We had a jam-packed week of content rich sessions and enjoyable networking.
Prior to the ACCESS event, as a member of the EDPA Board of Directors, I participated in a motivating Board Meeting with my fellow Board Members.
I Get Questions: Word on the Street — November 25th thru November 29th
Next week, I am off to Marco Island, FL for the Annual EDPA ACCESS meeting. Something I look forward to every year as a proud sponsor and member of the Board of Directors.
Since I will not be seeing some of you there, I thought I would use this week’s blog as an opportunity to practice my elevator pitches to the usual (and unusual) questions that I’m often asked.
Healthcare and an Exhibit House: Word on the Street — November 11th thru November 15th
The issue of Healthcare Reform affects us all personally and professionally. At Classic, we have attempted to stay on top of it in anticipation of the changes to our employees. Mel White, Beth Senter, and I have had quarterly review meetings with our insurance broker since Q4 2012. And each meeting/review comes with a new list of information, changes, and uncertainties.
Call for Entries: Word on the Street — November 4th thru November 8th
You Know — The PMA’s!
In case you haven’t heard, the fine folks at EXHIBITOR have added a great event to EXHIBITOR2014 — The Portable Modular Awards. This inaugural event will be held on Tuesday evening March 18, 2014 at the Mandalay Bay Convention Center.
Customized Tablet Stand with Disability Access (Video)
Recently, a Classic Exhibits Distributor asked us to customize the MOD-1353 iPad Stand for their client. Four modifications were requested: Disability Access, Lockable Clamshell for Galaxy Tab 3 Tablet, Tilt, and Secure Electrical Box. See the short video to see the final result.
EVOLVE! – EDPA ACCESS 2013 at Marco Island, FL: Word on the Street — October 28th thru November 1st
EVOLVE! With your Industry Peers at EDPA ACCESS 2013, the Exhibit Industry’s premiere thought leadership event on Dec. 4-6. Come as our guest and save $100 by entering “Classic evip” when you register.
Minus the Fall: Word on the Street — October 21st thru October 25th
As we roll into the last week of October, I wanted to update you on Classic Exhibits and its Family of Companies. We are headed into November with more momentum than ever. After a summer that was, well let’s be honest, unpredictable at best, the September and October numbers have been very encouraging. Thanks to you!
We Need Your Help with a Testimonial
The EDDIE Award is an award judged solely on the self-promotion of your company not on the promotion of a client.
Here’s where you can help. We plan to submit Exhibit Design Search (EDS) for the award. We’ve written the submission but would like to enhance it with testimonials — your testimonials.
Exhibit Designs that Sell — Every. Single. Time.
I am often asked to design custom booths, and the #1 requirement I hear is — “Make a design that will SELL!” So I’d like to share with you one tip that is tried and true, that has had a nearly 100% success rate for turning a job prospect into a sale.
What is Your Most Powerful Trade Show Tip? (Excellent Discussion in Linkedin)
Recently, in the Chief Marketing Officer (CMO) Network, Vicki Judge of Judge Advertising, posed the question — “What is Your Most Powerful Trade Show Tip.” I’ll share a few of the 63 responses, but I would encourage you to read the entire discussion thread. Excellent stuff.
Mel White Takes to the Runway: Word on the Street — October 7th thru October 11th
This week, I wanted to step aside and share with you a GREAT series of articles featuring Mel White, if for no other reason that this is the one and only time Mel will be featured on a modeling website.