Now Available — The New MODUL 7.1 Catalog
The new MODUL 7.1 Index/Catalog is available as a PDF download. You can also download it on the www.classicmodul.com website.
Two New Project Management Superstars at Classic Exhibits
We are delighted to announce two additions to Classic Exhibits: Stefania Toscano and Paraskovia Semenov. Both are new project managers. Stefania works for the Classic Rental Solutions team. Paras handles orders, quotes, and customer service for Classic Exhibits.
10 Big Trade Shows in July and August 2017
The summer trade show season is in full swing in July and August. Check-out the 10 biggest trade shows in North America during these two hot months, including Comic Con and Outdoor Retailer.
Top 5 Fallacies of Trade Show Exhibit Rentals
Probably nothing has changed more in Trade Show Land than exhibit rentals. What used to look like subsidized housing on the show floor is now indistinguishable from purchase exhibits.
10 Big Trade Shows in June 2017
It’s officially summer. Thank goodness. Time to relax, enjoy a picnic, and attend a trade show. What? You forgot about trade shows? Shame on you.
Let’s start June with the NBM Show in Indy. Below are 10 Great Shows that embrace a trade show in June and the wonder of the Summer Solstice (June 21 – 22).
A Positive Change is Coming
A positive change is coming. The photo below shows a custom translucent “hurricane” t-knob. It’s an M6 thread with a 10 mm thread length and a 25 mm width (approximately 1 inch). This will replace some of the M6 screws in one of our current product lines making assembly faster and easier.
Which line? Well, we’ll leave you guessing on that. We don’t want to give away too much yet, especially to our competitors. Expect an announcement in about 45 days.
7 Reasons to Attend Shared Knowledge University
Earlier today, a Classic Distributor asked me why they should attend Shared Knowledge University on June 12-13. Honestly, I had to think about it since I’ve never been asked that before. Which is a little odd. So, why should you (or any distributor), spend two days attending Classic’s comprehensive training in Portland, OR?
Trade Show Material Handling Calculator and Infographic
If you are familiar with trade shows, you are all too familiar with material handling or drayage. These two terms, which mean the same thing, often elicit a very strong emotional response from exhibitors. So what is drayage? Drayage refers to the movement of your trade show booth items from your carrier’s delivery vehicle to your booth space.
Gravitee One-Step Modular System (Video)
Below is a Gravitee One-Step video where we disassembled a large conference room in less than five minutes. When we took the video, that was the only goal. Then we sent it to Glenna, our Graphic Designer, who saw what we clearly failed to see — namely a whole lotta plumber’s butt.
10 Big Trade Shows in May 2017
We know you are patiently waiting for National Hug Your Cat Day on May 15. As are we. To help you pass the time, we’ve compiled a list of 10 BIG trade shows happening in May 2017. What do cats have to do with trade shows? Thank you for asking: What Cats Can Teach Us About Trade Shows.
Filter by Category
Filter by Year
Recent Posts
What is Your Most Powerful Trade Show Tip? (Excellent Discussion in Linkedin)
Recently, in the Chief Marketing Officer (CMO) Network, Vicki Judge of Judge Advertising, posed the question — “What is Your Most Powerful Trade Show Tip.” I’ll share a few of the 63 responses, but I would encourage you to read the entire discussion thread. Excellent stuff.
Mel White Takes to the Runway: Word on the Street — October 7th thru October 11th
This week, I wanted to step aside and share with you a GREAT series of articles featuring Mel White, if for no other reason that this is the one and only time Mel will be featured on a modeling website.
Four Part Interview with Mel White, Classic Exhibits Inc.
Here’s a shocker friends. I’m on a modeling website . . . and no money was exchanged. Margaret Colebeck from Vantage Advertising conducted an interview with me about displays, design trends and the exhibit industry which they posted on their blog. I’m usually not “chatty” (quit laughing Kevin), but this time I made an exception. They had to post it in four installments.
No Mountain is Too High . . . Well Maybe One: Word on the Street — September 30th thru October 4th
Welcome to the month of October. Yep, that’s right. Three quarters have come and gone in 2013. It’s truly hard to believe. But we certainly ended with a bang. And I hope the same is true for you.
Classic Exhibits had its largest September EVER! So THANK YOU for your continued confidence and loyalty. We certainly appreciate it!
September came to a close with two events: Shared Knowledge University (Fall 2013 session) and The Club 815 Gran Fondo Fundraising Bike Ride.
What are People Buying?: Word on the Street — September 16th thru September 20th
At least five times a day, I am asked by distributors: “So what are you seeing in exhibit design? What are people buying?” I love when I am asked that question. It’s usually an indication that we’re all busy.
So what’s selling? . . . Portable and custom hybrids with tension fabric graphics continue to drive the ship, but the biggest sales superstar right now – – iPad Stands!
The Randy Smith Memorial Golf Classic. It Matters!
One benefit of blogging is having the luxury to promote something special to me and to our industry — The Randy Smith Memorial Golf Classic (https://www.rsmgc.org/).
For most folks in our industry, “The Randy” is as recognizable as Cher, Madonna, or Bono. The Randy is an annual charitable golf tournament held in the Atlanta area. For those unfamiliar with Randy Smith, he was tragically taken from us several years ago. The first Classic was to raise money to help the Smith family with the financial burden they experienced. Since then, the mission has expand.
New LIGHTNING DEAL on Exhibit Design Search
Effective today, there’s a new feature on Exhibit Design Search — Lightning Deal. The Lightning Deal (LD) button appears on the Home Page between Display Type and Search. A Lightning Deal will be priced more aggressively than a Special, typically 5-10 percent more. There will be only (1) one “active” Lightning Deal per week; however, we will honor the LD price for another week.
What Goes Up . . . Hopefully Comes Down!: Word on the Street — September 9th thru September 13th
Club 815 Powered by The EDPA Foundation Rides Again!
In two weeks, a group of friends, many you know, will be gathering in the Great Northwest, the Columbia River Gorge to be specific. We are gathering to ride for a great friend and colleague once again. And privileged to do so. Many, if not all of you, know Mike Swartout (our Design Director) and his courageous story.
Do You Understand the New and Impulsive B2B Buyer?
I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.
‘s Gonna Work? Teamwork!: Word on the Street — September 2nd thru September 6th
There was a time about two years back when that phrase made me cringe. Only because it was part of the theme song to “The Wonder Pets,” a program my kids loved for a couple of years.
Well, a couple weeks ago, I had a team that joined me on one of my annual/crazy adventures, and it was a great team that included some Classic Family members. Every year for 12 years I have run in the Hood to Coast Relay — “The mother of all relays.”
Five Amazing Trade Show Exhibit Specials
This fall, Classic Exhibits and Eco-Systems Sustainable pulled out all the stops. You’ll discover some of our most exciting exhibit designs at special prices. Click on any display in the Specials Gallery to see the details.
Eco-Systems Sustainable Exhibits
As the 2013 fall trade show season gets underway, I am often asked about the state of the industry regarding “green exhibiting” and the public perception of Eco-Systems Sustainable Exhibits. Why should I look into Eco-Systems and their design-driven yet sustainable exhibit options? Will I need to make sacrifices in design or price?
A Customer Service Infographic — A Customer Saved is a Penny Earned
Peter Shankman at Shankman|Honig released an infographic today showing exactly how much money businesses lose each day thanks to horrible customer service, and what they stand to gain if they improve it by a few notches. Long story short . . . Be nice to the customers you have, and you’re guaranteed to get the customers you want.
Sacagawea 10% Savings and a FREE Cell Phone and Tablet Charging Station
Through October, receive a double bonus on Sacagawea Portable Hybrid Displays. We’ve never offered anything like this before on our best selling hybrid system.
ALL Sacagawea Portable Hybrids are 10% off. Choose from 54 designs in 10 ft. and 20 ft. kits. These are our best prices EVER!!!
ALL Sacagawea Portable Hybrids with Workstations come with a FREE Cell Phone and Tablet Charging Station.
To download the unbranded version, Click for the Promotion Sheet or on the image below. Give us a call if you need the source files to complete your own email broadcast.
Trade Show Displays Under $3K to $24K
The 11 page “Displays Under . . . .” brochure makes it easy to take a quick tour of the display parking lot. The displays are arranged in groups starting under $3000 and stair step to groups under $24,000. Take a moment to try it. We hope you’ll discover that it’s a convenient tool to compare the differences between popular trade show displays. From there, you can explore details in Exhibit Design Search.