Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

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Meet Kim DiStefano, Classic Exhibits Designer

We’ve been talking with Kim DiStefano, an exhibit designer, for awhile. Kim lives a few miles from our shop in Milwaukie, OR. Enticing her to join us has taken some time and persuasion. Not that she didn’t like us, but as a contract designer with a family, she was uncertain if she wanted to work in an office. Well, eventually Kevin convinced her, wore her down, or she changed her mind. Probably a little of all three.

Classic Exhibits — Summer Gift Card Promotion

Earn a $25 Nike Gift Card for every $1000 in wholesale orders. Eligible on all Classic Exhibits inlines from May 26 thru July 31. Get your game on this summer with Nike gear compliments of Classic. Some restrictions apply. See details.

The Trade Show Show Podcasts

Last month, I had the good fortune of meeting Todd Youngblood while attending the E2MA Red Diamond Congress (RDC) in Orlando. Todd runs The Trade Show Show, a podcast series about the exhibit industry. The RDC was fertile ground for Todd, since the event attracts trade show managers, suppliers, show organizers, builders, exhibitor-appointed contractors, etc. Basically, anyone with a vested/financial interest in the trade show biz.

Price Changes in Exhibit Design Search

It’s May… and there doesn’t appear to be any slowdown in designs, quotes, and orders. So thanks as always.

Effective today, you will see modest price changes in EDS. Yes, the dreaded price increase. No one likes them, but they are a reality. I have taken a deep dive the past two months reviewing our pricing and costing.

Design Monday and Mike Swartout

If you read Kevin’s moving tribute to Mike Swartout last week, you know how much he meant to the Classic Family. What you may not know is how much he sweated over Design Monday.

Farewell to Our Dear Friend Mike

Saturday was a tremendously sad day in our internal and external family. Sadly we lost our beloved Design Director Mike Swartout this weekend.

Email Apocalypse — The Joys of Technology

As a Classic Distributor, you know — or can probably guess — that the past two weeks have been nothing close to Bunnies and Bounce-houses around here. Why? Because our entire computer server/network came to a loud crash around April Fools Day.

Seth Godin’s Perfection vs. Good Enough

Over the years, we’ve learned that it’s OK to “release” if you’ve done your best under the circumstances. The mistake is not listening to feedback and making adjustments. And honestly, that can be so much harder for some people and organizations because then it’s no longer about perfection. It’s about ego.

Universal Trade Show and Event Charging Stations

Our charging stations are ideal examples of how Classic Distributors drive innovations. Several years ago, we were asked to develop a charging station with two monitors. Good idea. Great product. But not very useful for most trade shows and events.

Classic Exhibits… By the Numbers

In business, as in life, we celebrate milestones. This morning after adding an article to Trade Show Tips, I decide to count them — 74 articles. It’s more than I thought, but 74 isn’t 740 or 7400 so the number didn’t freak me out.

Having started down this path, I decided to look at other numbers. For example, how many blog posts have we published in Trade Show Tales?

Gravitee One-Step Demo Video

On Day 3 of EXHIBITORLIVE, we shot a video of Kevin highlighting the features of the new Gravitee One-Step Modular System. By then, he had perfected his Gravitee presentation… well… mostly. Admittedly, it’s no ShamWow or Ronco Rotisserie pitch but how many times can you say, “But wait! There’s more!” in real life?

Gravitee Modular Strikes a Winning Chord

I’m at 32,000 feet, headed home from EXHIBITORLIVE 2016 in Las Vegas. After four weary days (and nights), I wanted to share with you the overall show vibe from the Classic Exhibits perspective.

To those not in attendance, I hope you viewed our videos highlighting Day 1 and Day 2. They show how slammed we were both days. On the morning of Day 2, I was approached by another exhibitor who said, “Kevin, ya know in grade school where we all learned to share. Would you mind sharing some of your attendee traffic with the rest of us?”

EXHIBITORLIVE — Thumbs Up & Thumbs Down

We’re back from an early EXHIBITORLIVE 2016 this year. While it’s still fresh on my mind, I thought I’d share a few Thumbs Ups and Thumbs Downs. the Gravitee Modular System was the Belle of the Ball.

A Subtle Update to Exhibit Design Search

How often have you heard me say, “Exhibit Design Search is a work in progress, always evolving and changing.” I’m glad I can’t see you. It would hurt my feelings… just a little.

Nearly everyday, we make little changes to EDS. Sometimes it’s as simple as changing the wording, adding a kit, or linking to a new photo.