Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

| The NO Compromises Portable Display

| The NO Compromises Portable Display

SYK-2023 Symphony Portable Display For too long, Portable Trade Show Displays have sacrificed elegant design for visual simplicity. Not anymore. Introducing Symphony, the first portable/modular display to blend easy tool-less assembly with elegant design and clever accessories. With Symphony, there are no compromises. Simply a beautiful upscale display at a price that’s thousands less than most...

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| Stack It High. Watch It Fly.

When I worked in retail, I knew it was the holidays when the corporate buyers would tell us to “Stack It High and Watch It Fly.” We would be told to “merchandise” product displays in the aisles, a no-no at any other time of the year.

Your Exhibit Design Search Updates

Exhibit Design Search is a work in progress where new features are added without fanfare. They just appear. So what’s new in the past three months?

| Fall 2016

Get ready. Classic’s Shared Knowledge University is just around the corner, November 14-15. Distributors who have attended SKU, many multiple times, know it’s an immersive two days into all things Classic Exhibits: products, processes, and people.

Contemporary, Affordable Charging Stations for Tradeshows and Events

Contemporary, affordable charging station furniture from Classic Exhibits, including bistro, coffee, and end tables. The tables have LED perimeter lights, laminate counter tops, and (8) USB ports. Add vinyl graphics for unforgettable branding. Perfect for tradeshows, events, or permanent environments like lobbies and lounges.

Is Your Exhibit an Oreo, a Fig Newton, or a Nilla Wafer?

This experience gave me a solid foundation for judging things. As an adult I can rate just about everything on a cookie scale. For brevity, I’ll limit this article to Oreos, Fig Newtons, and Nilla Wafers, but be assured that the “science” behind my methodology includes Frosted Animal Cookies, Pepperidge Farms (as a collective group), Girl Scout Thin Mints, and Chips Ahoy.

| Event Marketer FAB 50

In addition to this week being busy, it’s also been FABULOUS! Why you ask? Because for the fourth straight year, Classic Exhibits Inc. was honored as an Event Marketer FAB 50. The FAB 50 names the Top 50 Exhibit Fabricators in North America.

8 Ways Show Organizers Can Support Exhibitors (to Keep Them Coming Back)

For exhibitors, time is literally money at trade shows – they’ve invested in the opportunity to participate and they’ve had to put a hold on their typical money making activities while away. Even short bursts of wasted time weigh on exhibitors heavily and, in many cases, cloud their opinion of your event overall.

| Our New Home Page

The new home page is beautiful, practical, and efficient. Our previous home page was focused on products and resources. The new site adds secondary layers showing our story, capabilities, and values. Anyone who visits Classic, whether for a tour, product preview, or Shared Knowledge University, realizes that the Classic Story is so much deeper than just our 1400 products.

The Life Cycle of a Portable Hybrid Display

In general, first generation (new) products are introduced with mid-level quality. Meaning, while the materials may be of a higher quality, there are always bugs, features, etc. that lessen the “perceived” value. Those are remedied quickly, and the quality improves. Think first generation smartphones, cars, or footwear.

Trade Show Tips to the Beat of the 2010s

The two biggest mistakes regarding trade shows? People not planning ahead of time, and people not following up once they get home. Some people claim trade shows aren’t worth the cost — but if you don’t continue the relationships you start at shows, you haven’t fulfilled the potential of the show. No wonder some people get so stressed out.

Trade Show Tips to the Beat of the 2000s

It’s exhilarating and tiring, and by the end of the trade show, you are ready to escape. Your own bed, your family, your car, your pets, your routine — everything you want is at home. But before you take off, be sure to wrap things up right. Check all the small things before heading out.

| October 2016

October 2016 is a busy month for trade shows in North America. Maybe they are on your radar. Maybe not. But it’s always nice when you don’t have to go hunting for information.

So sit back and enjoy 10 BIG Trade Shows happening in October.