Occasionally, we get to “Toot Our Own Horn.” At EXHIBITORLIVE, Classic Exhibits had six finalists for the EXHIBITOR Portable Modular Awards. Our most ever. We won two: Best Inline and Best Use of Graphics. Here is background on each winner from an article that will appear in EXHIBITOR Magazine.
Best Inline
Exhibitor: Spirion LLC (formerly Identity Finder LLC)
Design/Fabrication: Classic Exhibits Inc.
Design: ProExhibits
System: Classic Exhibits Inc.
Event: RSA Security Conference, 2016
Budget: $20,000 – $39,000
Size: 10-by-20 feet
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- 2017 PMA Best Inline
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- 2017 PMA Best Inline
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- 2017 PMA Best Inline
Bathed in Spirion blue and accented by a pop of orange across the top, the SuperNova lightbox featured nothing more than text proclaiming the product name and three benefit statements. By selecting a mere 13 words with maximum impact, Spirion communicated its key messages in a glance — and managed to wow visitors and judges alike.
In the words of one juror, “Spirion’s space is proof positive that one powerful graphic can deliver an effective message. Elaboration is unnecessary — and often functions as a powerful foe capable of fouling even the most skillful design.”
Best Use of Graphics
Exhibitor: Classic Exhibits Inc.
Design/Fabrication: Classic Exhibits Inc.
System: Classic Exhibits Inc.
Event: EXHIBITORLIVE, 2016
Budget: $80,000 – $149,000
Size: 20-by-30 feet
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- 2017 Best Graphic Design
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- 2017 Best Graphic Design
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- 2017 Best Graphic Design
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- 2017 Best Graphic Design
Throughout the space, graphics comprised mostly grey-and-white line drawings of trees and apples, with delicate curls and curves used to craft the intended images. Accompanying text such as “It didn’t just fall from a tree. Introducing Gravitee One-Step Wall System” suggested the new product’s evolution.
The apple imagery comprised both line-drawn, neutral-colored fruit as well as full-color versions, whose shades of red, yellow, and green popped against the otherwise neutral palette. In addition, a roughly 10-foot-tall tower at the front of the space featured a tree illustration along with apple images that sporadically lit up, courtesy of imbedded LEDs.
Our thanks to Katina Rigall, Classic’s Creative Director, for all her work submitting the PMA applications. A very special thanks to Glenna Martin, our Graphic Design Manager, for her award winning design, which we loved so much that we used an updated variation on our 2017 booth. And finally, a huge pat on the back to the project managers and production associates at Classic Exhibits who managed and built these exhibits. There’s a reason why Shared Success is our #1 core value.
Finally, our sincere appreciation to Classic Distributors for your support and business. It means so much to us!
–Mel White
mel@classicexhibits.com
https://www.linkedin.com/in/melmwhite
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