The History and Benefits of Trade Show Fabric Graphics
If you’ve attended trade shows for more than 10 years, you’ve seen trade show graphics change dramatically. Not so long ago, laminates and direct print graphics were the default choice. Not now. Large print fabric graphics, either dye-sublimated or direct print on fabric, represent 80-90% of all graphics on the show floor. It makes sense. The color vibrancy and clarity have improved...
What Bigfoot Can Teach Us about Trade Shows
Sasquatch is no seven-foot dummy. He (she) has a brain to match that brawn. Bigfoot understands marketing, knows PR like a Madison Avenue insider, and can out Kardashian the Kardashians without taking a step outside the Pacific Northwest.
One Thousand Seven Hundred and Forty-one Miles w/ Harold Mintz
Notes from Visiting Classic Distributors in December
The Three Rules of Trade Show Marketing
Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.
What Smells? Top 11 Trade Show Odors
Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.
Fun and Games at Trade Shows and Events in 2023
Games and Digital Activations at Trade Shows and Events
10 Common Myths about Trade Shows
If you’ve ever attended a trade show, you have an opinion about trade shows, trade show marketing, or exhibit design. I won’t try to dispel every myth, but here are 10 Common Myths about Trade Shows.
Ask the Experts: Trade Show Flooring Ideas
Trade Show Flooring Tips and Tricks for a Successful Show
A Guide to Portable Exhibits
Portable Trade Show Exhibits are an investment in your exhibition marketing.
Phone Charging Station: A Buyer’s Guide
Phone Charging Station: A Buyer’s Guide
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Recent Posts
New Galleries in Exhibit Design Search: Video Review
Tim Patterson takes us on an informative tour of the newest galleries in Exhibit Design Search
How Much will Material Handling Change at Post-COVID Trade Shows?
Recently, Fern and Freeman announced new material handling policies
The Classic Exhibits Culture of Shared Success
At Classic Exhibits Inc., we believe that healthy relationships with employees,
suppliers, and distributors (and their customers) depends on Shared Knowledge,
Shared Responsibility, and Shared Innovation. We value honest communication,
transparency, trust, and hard work. We are committed to the Shared Success of all
stakeholders based on their contribution.
Virtual Lunch Interview on Post-COVID Exhibit Design
Our HUGE thanks to Marlys Arnold from the Exhibit Marketers Cafe for the discussion with Mel White on Post-COVID exhibit design
Word Search for Safety Dividers and PPE Solutions
Search for PPE...
‘s Impact on the Exhibition Industry
Recently, IFES published an international survey on the impact of COVID-19 on the Exhibition and Event Service Industry.
Are You Experiencing Virtual Exhibit Paralysis?
Many trade shows have shifted to the virtual world because of the pandemic. So, what does that mean for exhibitors who want to connect with their clients?
COVID-19 and Rewriting the Rules of North American Trade Shows
The COVID pandemic also represents an opportunity for REAL CHANGE — for exhibitors, show organizers, general show contractors, and convention centers
Virtual Exhibits, Kevin Carty, and the TradeshowGuy Interview
Tim Patterson, aka The Tradeshow Guy, interviewed Kevin Carty this week about virtual exhibits on his Monday Morning Coffee vlog. Consider it as “Everything You Always Wanted to Know about Virtual Exhibits
Together Again Expo in Dallas, TX on January 15
Join Classic Exhibits on October 23 in Dallas for the Together Again Expo.
Divide and Conquer Sale on Safety Dividers
Sale prices on custom and standard safety dividers for offices, schools, and retail stores
Pediatric Dental Office Transformed into a Safer Post-COVID Exam Room
How a Routine Dental Visit Turned Into an Order for Safety Dividers
Virtual 3D Exhibits: Pros and Cons
Virtual 3D Exhibit Design requests have increased substantially as exhibitors dive into Q3/Q4 show requirements. Virtual trade shows are all about planning.
Three Safety Divider Choices. Which One Would You Choose?
Let’s pretend you run a restaurant, manage operations for a airport, or own a hotel in a post-COVID world. You need to add safety dividers in your facility.
Meetings and Events in a Post-COVID World
Over the next 6-9 months, events and meetings will require rental counters, workstations, sanitizer stands, lightboxes, and genius bars.