Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Behind the Scenes Interview– Marlys Arnold, Author of Build a Better Trade Show Image

Behind the Scenes Interview– Marlys Arnold, Author of Build a Better Trade Show Image

by | Apr 3, 2023 | ,

When Marlys Arnold wrote the book, Build a Better Trade Show Image, her goal was to create a how-to manual for new exhibitors. Since then, her book has been a must-read guide in the trade show industry for over 20 years. The updated version includes many new examples of creative exhibit designs, promotions, attractions and beyond. You’ll find fresh ideas, as well as advice that has stood the...

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EuroShop 2023 Day 3 — Show Videos and Photos

EuroShop 2023 Day 3 — Show Videos and Photos

by | Mar 2, 2023 | ,

Last batch of photos from EuroShop 2023. Plus, two videos showing a wide range of exhibits, lighting, and technology. In case you are wondering if there are more photos and videos, there are... but you'll have to wait to see those during Katina's Euroshop Design Trends webinar on August 28. Register HERE. For even more photos and videos, see the posts from Day 1 and Day 2. Video 1 Video 2  ...

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A Pop Up Display Guide for Trade Shows

A Pop Up Display Guide for Trade Shows

by | Feb 28, 2023 | ,

Pop up displays are a fantastic approach to trade show marketing. With new technology, pop up displays have reinvented themselves time and time again and absolutely worth considering for your next trade show. Today’s Pop Up Display Market Many customers ignore the features and benefits of pop up displays. They are shopping exclusively on price; they want it to last a few shows and are less...

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EuroShop 2023 Day 1 — Photos and Video

EuroShop 2023 Day 1 — Photos and Video

by | Feb 27, 2023 | ,

Kevin Carty, Katina Rigall Zipay, and Jen LaBruzza are in Dusseldorf, Germany this week at EuroShop 2023. While there, they are taking photos and videos to share with the Classic Distributor Network. Below are photos from Day 1 along with a short video from Katina about design trends. For more photos and videos, check back on Tuesday and Wednesday. If you would like to attend a Design Trends...

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Trade Show Material Handling and Labor Rate Survey

Trade Show Material Handling and Labor Rate Survey

by | Feb 16, 2023 | , , ,

By Jessica Sibila, Executive Director, The Exhibitor Advocate The Exhibitor Advocate recently published a 2022 Material Handling and Labor Rate Survey. The survey is an important benchmarking tool that provides industry stakeholders with cost comparisons of average labor and material handling rates across 16 major US cities. The survey was previously conducted by Trade Show Week and then EDPA...

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Trade Show Production Since 1993

Trade Show Production Since 1993

by | Feb 14, 2023 |

You’ve done your research, chosen an exhibit house partner, worked with an exhibit designer on the build and completed your graphic design. That’s impressive! Now, it just has to be built to your design specifications and in time for your trade show! For many marketers, once the actual production starts, i.e., the building of your trade show booth, they sit back and relax. For others, the...

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Exhibit Design Search: Tips and Tricks Webinar

Whether you’re a newbie to EDS or hardened veteran, you’ll discover new techniques to make your life easier. That’s a guarantee! Open to all Classic Distributors and all roles.

30 Day Quote Policy — Effective June 1, 2021

Classic’s 30-Day Quote Policy. Starting June 1, quotes will be good for 30 days. After that, we will need to look at it again, Quotes with a significant quantity of wood will likely see moderate prices increases.