Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

A Guide to Silicone Edge Graphics for Trade Shows

by | Jan 10, 2024 | ,

If you’ve participated in a trade show recently, you’re very familiar with fabric graphics like silicone edge fabric graphics (SEG). However, not long ago, most trade show graphics were printed on a plastic, vinyl, or corrugated paper substrate. These had to ship flat in a box or rolled in a tube to protect them… and damage was common, even with careful packaging and installation.  Today,...

read more

Recent Posts

40 Things You Do @ Trade Shows (You Would Never Do Anywhere Else)

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.

The Three Rules of Trade Show Marketing

Trade Show Marketing isn’t complicated. It can be reduced to three simple rules. Everything else is a business decision. Here’s the difference: Buying a 10 ft. portable vs. 20 ft. custom island — that’s a business decision. Staying at the Hilton vs. the Quality Inn — that’s a business decision. Getting a professional presenter for the booth — that’s a marketing decision. Confused? Here’s ALL YOU NEED TO KNOW about trade show marketing to be successful.

What Smells? Top 11 Trade Show Odors

Like me, you probably attend two, three, or 30 trade shows every year. Trade shows are mesmerizing, not only for the creativity but also for the visual and auditory over stimulation. The larger the show, the more the sensory overload. It can be exhausting, but for most of us, it’s exhilarating for those two or three days.

“I’ll Know It When I See It”|’s Nightmare

Nothing is more fun than diving into a project and delivering a design that meets all the client’s needs: functionally, aesthetically, and fiscally. We are good at addressing these requests before they become a frustrating experience for all parties involved. But . . . that doesn’t mean there aren’t a few “Design Red Flags.” Here are some we’ve identified over the years.

10 Common Myths about Trade Shows

If you’ve ever attended a trade show, you have an opinion about trade shows, trade show marketing, or exhibit design. I won’t try to dispel every myth, but here are 10 Common Myths about Trade Shows.