Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

8 Trade Show Sustainability Solutions for Exhibitors

8 Trade Show Sustainability Solutions for Exhibitors

Sustainability and trade shows have never been best friends. For years, trade shows and exhibitions have been significant contributors to landfills, especially in parts of the world where “build and burn” was common. Recently, trade show sustainability has gone to the front of the line with industry associations like EDPA and ESCA advocating for significant changes in trade show practices.  

read more
How to Stand Out at a Real Estate Convention or Trade Show

How to Stand Out at a Real Estate Convention or Trade Show

Post-pandemic, the real estate industry has experienced significant changes, presenting both opportunities and challenges for realtors. Those challenges include shifting market dynamics, regulatory changes, technological innovations, and economic uncertainty. A real estate convention is important for professionals in this industry as they navigate the evolving competition from online platforms,...

read more

Filter by Category

Filter by Year

Recent Posts

LED Display Lighting for Trade Shows

What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights. 

All About Trade Show Crates & Shipping

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit? 

2024 Portable Modular Awards & People’s Choice Award

You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award! Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR

How to Excel at Marketing for Different Types of Events

If you’re a marketing professional, you already know how to identify your objectives, your audience, the medium (event, expo, etc.), and your intended outcome.  The hardest part, especially if you’re new to face-to-face marketing, is understanding how to deliver your message efficiently and effectively at these types of events. 

A Guide to Silicone Edge Graphics for Trade Shows

Fabric graphics dominate as the primary graphic medium for trade shows. Largely for three reasons:  (1) They’re lightweight, (2) Relatively indestructible, and (3) Are available in large formats up to 10 to 16 ft. wide.

A Guide to Mastering Trade Show Logistics

Trade show logistics involves efficiently moving an exhibit and equipment to a show site, managing setup and utilities, and finally getting everything back to headquarters in one piece after the event.