For the next two weeks, we’ll share 10 things we probably shouldn’t — one each day. Actually one, plus another one. Enjoy! #5. Classic markets two pop up displays — the Quadro S (square frame) and the Quadro EO (self-locking, economy option frame). We want to be sympathetic when you tell us that naming both pop up systems Quadro is confusing (we really do). But the evil side of us says, “This is the same person who could describe ‘at length’ the differences between the Oreo Sandwich Creme and the Oreo Double Stuff and why the Oreo Cakester is better than the Milk Chocolate Covered Oreo.”
Plus 1. Anyone who has ever visited Classic can confirm the following . . . Classic has no lobby, no showroom, no receptionist. When you enter our building, you step onto the manufacturing floor. There’s no better example of who we are and what we do than that. We are a designer and manufacturer of trade show exhibits whose products are sold through an independent network of professional distributors.
For the next two weeks, we’ll share 10 things we probably shouldn’t — one each day. Actually one, plus another one. Enjoy! #4. We often talk about being a transparent company to our distributors. We’ll discuss any aspect of Classic Exhibits Inc. except our financials (we’re privately held). We’ll break that rule just this once. On occasion, a distributor will ask us if we have enough aluminum extrusion to handle a large order. We always smile. Currently, we have over a million dollars in aluminum extrusion in our inventory. It would have to be a REALLY BIG ORDER to put a dent in our inventory. Bring it on baby!
Plus 1. Aside from Reid Sherwood’s obvious sales and people skills, not many people know that the third reason he was hired by Classic had a lot to do with Mel White’s obsession with Bigfoot!
For the only legitimate source of Bigfoot facts and sightings (according to Mel . . . and he’s serious), refer to the non-profit Bigfoot Field Researchers Organization(www.bfro.net).
For the next two weeks, we’ll share 10 things we probably shouldn’t — one each day. Actually one, plus another one. Enjoy! #3. Yes, Sacagawea is an odd name for an exhibit system, but we wanted to continue the explorer theme (Magellan). Do you have any idea how hard it is to find an explorer whose reputation hasn’t taken a beating in recent history? Think Cortez, Columbus, Pizarro . . . basically any explorer in the “New World.” For anyone struggling with how to pronounce “Sacagawea” or for a quick history lesson about this remarkable woman, click here.
Plus 1. Despite our denials, we actually own an anti-gravity device. We only use it for our special customers since it requires Plutonium 286 to power the reactor.
For the next two weeks, we’ll share 10 things we probably shouldn’t — one each day. Actually one, plus another one. Enjoy! When you call and ask us a question . . . and then there’s a pause, it’s probably because we are checking Exhibit Design Search for the answer. We love chatting with you (we really do!), but about half the questions you ask are available in Exhibit Design Search online.
Plus 1. Combined, Reid Sherwood and Kevin Carty have one good liver. See them destroy what’s left next week at the 15th Annual Randy Smith Memorial Golf Classic, October 12, 2009 at Berkeley Hills in Duluth, GA.
In business, “Taking the Time” is a mindset. We all know it’s easier and less expensive to keep an existing customer than to acquire a new one. That fact has been drilled into our brain repeatedly. Yet, we devote most of our energy to chasing new customers or simply reacting to existing ones. What we rarely do is contact our existing customers. Put yourself in your customer’s shoes. When did you call a customer for advice about a product or service? How often do you send out surveys asking for feedback? Do you ever phone a customer just to ask how they are doing without launching into a sales pitch?
After 10 plus years in the exhibit industry, I tend to make assumptions about trade shows. To me, they are convention halls, pipe and drape, carpeting, hanging banners, and trade show displays. They are drayage, union labor, and confusing electrical forms. You expect the exhibit hall to be 50 percent “show” and 50 percent “trade.”
