Up Your Game Newsletter ~ September 2019
Product launches can be terrifying, like our NEW SuperNovaâ„¢ Tool-Less Lighboxes. Did we successfully communicate the features and benefits? Will customers embrace it? Will sales grow and how quickly?
8 Things Your Trade Show Display is Trying to Tell You
Everyone and everything has a story, including your trade show display. Many displays have seen things you haven’t, like the chaos of the marshaling area of a convention hall. You might want to listen to what your display has to say as you prepare for your next show.
ROO is Your Friend
To anyone interested in trade show marketing, it’s a thoughtful read. It may not make the trade show budget meeting any less painful, but measuring your success may have gotten a little easier.
How to Market Wireless Charging Stations
Plum Grove, a Classic Exhibits Distributor, recently sent an effective email promoting the InCharg wireless charging stations.
Exhibit Design Search Boot Camp Webinar — Video Replay
Recently, I conducted two Exhibit Design Search webinars via Go To Webinar. Below is one of those recorded sessions for anyone unable to attend the live event, or simply for any Classic Distributor who wants a better understand of how to navigate EDS quickly and...
Westeros and Trade Shows: Meet Your Game of Thrones Characters as Exhibitors
Trade show exhibitors and Game of Throne characters have a lot in common. See which character you resemble as an exhibitor in this entertaining blog post.