Over the years, we’ve gotten lots of compliments on our wood crates. I often joke that a distributor will call and say, “My client really liked their new display, but THEY LOVED THE CRATE AND PACKAGING!” Sigh . . . I’m never quite sure how to take that.
Our dedicated crate building team does an amazing job, so we thought we would show you how we build a small crate, often called a “coffin crate” in the trade. Expect a video showing larger crates in about a month.
Nearly nine years ago, we launched Exhibit Design Search (EDS), using OSCommerce. It required each distributor to maintain their EDS site and have an online ecommerce account. For all but a few distributors, it was a disaster. They didn’t have time to maintain their site, and the ecommerce function was superfluous. Rarely, rarely, rarely did anyone buy an exhibit online. So, we changed. We created a Classic-maintained EDS and removed the shopping cart.
The middle is the sweet spot in trade show displays. I offers customers value, quality, and personalization through design and customization. Classic Exhibits understands the middle market better than any other manufacturer. We design and build mid-priced displays with features, shapes, and quality not found in lesser displays.
If you are a fan of the comedian Ron White, you know his signature line, “You Can’t Fix Stupid.” I was reminded of this line three weeks ago while attending a material handling session by Amanda Helgemoe from NuVista and Sue Huff from Medtronics at the Red Diamond Congress. The presentation was based on a 2013 study endorsed by the Exhibit and Event Marketers Association (E2MA) Advocacy Committee.
Single Grain designed this excellent infographic that explains:
How our eyes move on a website or blog,
How web design influences eye movement and interaction, and
Proposes tips for creating an effective website design.
Several months ago, Glenna Martin, our Graphic Design Manager, created the first Graphic Inspiration Gallery — Graphics that Complement the Display. Glenna pulled 38 Past 5 Days photos to show effective examples of structure and graphics. If you haven’t read her notes, I urge you to review them. You may want to consider directing graphic designers to the galleries if they are unfamiliar with trade show graphics.
![How Your Eyes Move on a Website [Cool Inforgraphic]](https://www.classicexhibits.com/tradeshow-blog/wp-content/uploads/2014/08/how-your-eyes-move-on-a-website-infographic-internet-marketing-with-blog-optimization.png)
