Trade show experts tell us to never eat in the booth. It’s bad etiquette. From my experience, this arbitrary “food rule” is specific to North America. For example, at EuroShop, there was food everywhere, whether served to attendees or eaten by staffers. It’s time we dispense with this food hypocrisy. People are going to eat, so let’s agree on some guidelines. Some food is appropriate. Others not so much. Here are my suggestions of food never to eat/serve in your booth.
With over 1400 kits in Exhibit Design Search, some magnificent designs simply get lost in the shuffle. It happens… but it’s still sad. So we asked our experts — the project managers, designers, and territory managers from Classic Exhibits and Eco-systems Sustainable — to select designs they felt should get more “street cred.”
Even if you majored in marketing, you probably learned diddly squat about trade show marketing in your classes. Which is sad since trial and error is very, very expensive at a trade show or event.
I try my darndest to walk EXHIBITOR each year. Usually, that means a quick tour an hour before the hall opens. And while I ”see” the displays, I rarely get to talk to most exhibitors. So you can imagine how excited I was when Marlys Arnold from Trade Show Insights compiled a video of the Best of the Best Technology.
As a faithful reader of the Trade Show Tales blog, you’ve probably wondered, “Why hasn’t Classic posted the link to the JWT Intelligence 2015 Trends Watch?” Perhaps, the Brogawear trend scared me just a little (yep, yoga-wear for men).
