At Classic Exhibits Inc., we believe that healthy relationships with employees,
suppliers, and distributors (and their customers) depends on Shared Knowledge,
Shared Responsibility, and Shared Innovation. We value honest communication,
transparency, trust, and hard work. We are committed to the Shared Success of all
stakeholders based on their contribution.
We created Custom Exhibit Gallery on the Classic website, not in EDS. It’s very similar to our Retail Gallery and Graphic Inspiration Galleries. All are are meant to show you our full design and production capabilities.
We love it when distributors re-purpose Classic’s marketing materials. This week, Atlantic Exhibits sent an email broadcast promoting Perfect 10 Portable Hybrid Displays. Not only is the P10 on sale thorough 11/27, but it also carries the 100-Day Return Guarantee. It’s the PERFECT One-two punch product as you head into the holiday season.
Once or twice a week, we get a request for a printable handout for Sacagawea, Perfect, 10, Visionary Designs, etc. Most of the time, the distributor wants a simple one-page product summary to leave with their customer or as an email attachment. Rarely does the distributor ask for a large, multi-page brochure.
Recently, a distributor asked me about the capabilities of X, a trade show display supplier in our industry. We talked about X, which led to a conversation about A, D, and G. I realized after our call that the industry has shifted. The categories or labels we’ve always used to define exhibit suppliers/builders are no longer accurate.
When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid. Is it based on materials, project dollar size, or who builds it? Is it an original design, not one based on prior concepts? Or does it matter as long as your client views it as custom?