by Mel White | Feb 16, 2026 | 100 Day Guarantee, Aluminum Extrusions, Classic Exhibit Systems, Mel White
The Sacagawea Portable Hybrid Display is an American-engineered and built system designed for professional exhibitors. It’s meant to last for years, look amazing, and setup fast from the first to the fiftieth show. No compromises.
by Mel White | Feb 7, 2023 | Business Tips, Classic Exhibit Systems, Mel White, Trade Show Exhibit Tips, Trade Show Marketing
Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.
by Mel White | Mar 24, 2022 | Classic Exhibit Systems, Exhibit Design Search, Furniture Rental, Mel White
Earlier this week, a Classic Distributor sent me two rental furniture screen shots. As you may recall, we launched two Cort Furniture Rental Galleries in Exhibit Design Search about three weeks ago.
by Mel White | Oct 13, 2021 | Classic Exhibit Systems, Exhibit Design, Katina Rigall
The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?
Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.
by Mel White | May 10, 2021 | Classic Exhibit Systems, Mel White, Trade Show Marketing
It’s January. The trade show season is in full swing, and exhibitors are talking about new graphics, giveaways, and Las Vegas. I love this time of year… and to some extent, loath it. I get to hear exhibitors grumble about the cost of a display, poor leads, drayage, and their ROI. And, no matter how much we coach them, there’s always a few marketing managers who just don’t get it. They buy cheap, basic displays, don’t do any pre-show marketing, bring the wrong staff, and then take a cavalier approach to show leads. Their results suck and they wonder why.
by Mel White | Mar 24, 2021 | Classic Exhibit Systems, Hand Sanitizer Stands, iPad Kiosks and Stands, Surface Kiosks and Stands
Multi-function Hand Sanitizer Stands