Does the size of your exhibit matter? Yes, but perhaps not in the way you think. Let’s say you budgeted for 400 sq. ft., which typically translates into a 20 20 island exhibit. Islands have advantages. They’re usually centrally located. They are surrounded by four aisles.
Apparel trade shows are unlike any other event. Attendees and exhibitors are there to see the latest trends, and they are there to be seen. How you look and how your apparel trade show booth design looks matters a lot. And yet, no two shows are alike.
Travel Expos or trade shows are professional events for accommodation companies (like hotels and BNBs), industry experts, and technology providers. Typically, these groups interact to share experiences, exchange knowledge, and learn new skills.
The key to selecting trade show event booths is to ignore them in the beginning. Which may seem counterintuitive. Instead, focus on your trade show or event marketing goals. What do you want to accomplish? Be specific.
Join Mel White, Gina Porcaro, and Harold Mintz on August 14 for a FREE Tips and Tricks Tutorial on Exhibit Design Search.
Find a trade show booth designer to help you navigate the complexities of creating an effective exhibit. Trade show booth designers are creative professionals who specialize in designing the booths that companies use at trade shows.