Earth Day Thursday, April 22
Earth Day 2021
Will COVID End “Build & Burn” Exhibits and Events?
By Al Mercuro, Senior Account Director, Genesis Exhibits What is Build and Burn? In recent years there has been a movement toward minimizing waste in the exhibit and event industry, from minimizing printed materials to laying down carpet tiles that can be re-used....
Up Your Game Newsletter — January 2020
The January 2020 Up Your Game Newsletter from Classic Exhibits with articles about Harold Mintz, EXHIBITORLIVE, Shared Knowledge University, and the Annual State of the Company Letter.
Shared Knowledge University, Summer 2019 Video
Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony.
How to Win the Hearts and Minds of Trade Show Attendees
Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!
Why Sustainability Should Be Your Key Sales Differentiator
Sustainability can create a selling advantage. The subject of sustainability may not be something you lead with in a presentation, but it might be the added benefit that could spark interest and make you stand out from your competitors. If everything is equal between you and a competitor in the mind of your client, then sustainability might be what wins you the project.