Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

|| Reserve Your Seat!

|| Reserve Your Seat!

Register NOW and reserve your seat for the quarterly Town Call Webinar on Thursday, November 8. Kevin, Reid, Jen, Jim, and Mel will provide a snapshot of industry trends, upcoming events, and all things Classic Exhibits. It’s your chance to grill us on what’s new, what’s different, and what’s the what. Don’t miss it . . . It’s like watching five monkeys at the zoo speak English.

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Why Blog? What Bloggers Say.

Why Blog? What Bloggers Say.

We’re often asked by Classic Exhibits Distributors about the benefits of blogging: “Isn’t it time consuming? How do you decide on topics? How often should I submit posts?” I have a hard time answering those questions because the answer is, “It depends.” I ask them if they enjoy writing about our trade shows and events, or if they feel they have something to share about sales, marketing, or small business. They do, even if they don’t realize it. That’s the first reason to blog. Everything else is frosting on the cake.

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Finding Your Voice at Trade Shows — American Image Blog Post

Finding Your Voice at Trade Shows — American Image Blog Post

Admittedly, I read a lot of trade show blog posts. Partially, because it’s my job, but also because I enjoy seeing how Classic Distributors, industry suppliers, and competitors tackle familiar topics. As you can imagine, there’s a fair amount of repetition. There’s only so many ways to list “critical” trade show supplies or how to handle leads. But, there’s also a lot of creativity.

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Audio Clips in Exhibit Design Search

Audio Clips in Exhibit Design Search

One unique feature about Exhibit Design Search (EDS) is the Audio Clips. It seems a little odd to refer to “audio” as unique, but the internet is dominated by video and text which makes audio-only files unusual. That difference, I would contend, is a difference of distinction. It’s one way that distinguishes your Exhibit Design Search site from other online display websites.

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‘s the Village that Matters: Word on the Street — Oct. 15th thru Oct. 19th

Something is Not Adding Up!: Word on the Street — Oct. 8th thru Oct. 12th

I am a Marriott Man. And proud of it. I love the hotels, the way it’s run, the options it provides, the generous rewards program. I Love Marriott!

So this is going to be really weird, because I am going to throw them squarely under the bus. And, not just under the bus but pull forward and backwards multiple times kind of running over with the bus.

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‘ve Learned (or The Tao of Jen)

‘ve Learned (or The Tao of Jen)

Lesson #43: Understand Your Customer’s World, then See How Your Product and Your Company Fits.

If Willie Nelson can have a Tao, well, then so can I.

I’ve been on the job as Classic’s Western Regional Manager for a few months. Let me just say . . . working four hours a day is exhausting. 😉 Over the past 60 plus days, I’ve learned a few things, made some mistakes, and grown not only as a professional, but also as a person.

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