Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

NEW Features in Exhibit Design Search (EDS)

NEW Features in Exhibit Design Search (EDS)

For those Exhibit Design Search groupies, and you know who you are, we’ve added some enhanced features. These features are available on Classic’s EDS, on your branded EDS sites, and on the unbranded version (www.exhibit-design-search.com).

Additions Include:

Add P5D photos to My Gallery. Now you can send kits and photos in one email. Much easier
An iPad Kiosks/Solutions Gallery. This product line continues to grow and deserved a dedicated gallery
A “Show All” feature — Now you can view larger searches and galleries in a single window
Alphabetical Sort. Very convenient if you want to view a search in alphabetical order
New Fabric Swatches page showing all current and available Front Runner, Prelude, and EcoFi fabrics in our assortment

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Spring SKU 2013 Graduation: Word on the Street — May 6th thru May 10th

Spring SKU 2013 Graduation: Word on the Street — May 6th thru May 10th

To the Spring 2013 SKU Graduates

What can I say? I am honored you attended Shared Knowledge University. Thanks for participating in an amazing SKU. By the email commentary (that’s still going on), I feel confident in saying that we had the most successful session yet. For those who attended, please share your thoughts in the blog comment section. Future SKU attendees need to hear from you!

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$445 iPad Kiosk Special

$445 iPad Kiosk Special

iPad Kiosk Special

Save $50 on iPad Kiosk designs MOD-1312/1314 through June 30. The MOD-1312/1314 features a convenient clamshell frame with two anti-theft locks. The kiosks have integrated wire management with a 4 outlet power strip.

Choose from multiple graphic solutions including face plates, halos, wings, and direct prints on the post.

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Spring SKU 2013 Graduation: Word on the Street — May 6th thru May 10th

As Transparent as EVER: Word on the Street — April 29th thru May 3rd

As I write this, I’m completing final preparations for Shared Knowledge University (SKU). Thirty Distributors, three Vendor Partners, and a host of Classic Exhibits, Exhibits Northwest, Eco-Systems Sustainable Exhibits, Classic Rentals, and ClassicMODUL employees will participate in the two-day training program at Classic Exhibits. To say that I am excited does not convey my true feelings.

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Classic Exhibits — Chosen for the FAB 50 “Masters of Exhibits”

Classic Exhibits — Chosen for the FAB 50 “Masters of Exhibits”

Earlier today, Event Design and Event Marketer Magazine announced the FAB 50 MASTERS OF EXHIBITS in their April 2013 issue. From the architects of the Ex Awards, Event Design Awards, and the Top 100 Event Agency List comes the first editorial ranking of the best exhibit builders. Classic Exhibits Inc. was chosen as one of North America’s top exhibit designers and builders, one of the few systems builders selected for this honor.

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Spring SKU 2013 Graduation: Word on the Street — May 6th thru May 10th

Giving Credit Where Credit is Due: Word on the Street — April 15th thru April 19th

After nearly 19 years in this industry, I have had my fair share of gripes with how General Service Contractors and Show Management manage trade shows. And I have certainly voiced those gripes, hopefully, in a respectful manner.

Well, this past week I was in Chicago for GlobalShop 2013 at McCormick Place as both an exhibitor and an attendee. Freeman was the General Service Contractor for the event. And all I can say is — KUDOS from start to finish.

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Recent Posts

5 Surefire Ways to Drive Your Graphics Provider Crazy

Your graphics provider has it pretty easy. After all, you do all the work. You create print ready files, follow the rules for good output, and double-check everything to make sure you get what you expect from the process. All the graphics people have to do is push a button, right? Here are some tried and true tips to assure your graphics provider rewards you with the PIA (Preferred Ideal Account) status you deserve.

Word on the Street — June 22nd thru June 26th

What’s Your Value Proposition?

This was a frequent topic of conversation this week as I traveled. Both in my meetings and in a conversation with the person sitting next to me on my flight back to Portland.

Word on the Street — June 15th thru June 19th

This week I started with a call from a Classic Exhibits distributor regarding an exisiting quote that needed to be re-addressed. I am finishing the week by reviewing client notes from a distributor on a project we quoted a couple of days ago.

Both the phone call on Monday and the email from this morning (as well as a conversation I had on Wednesday) involved the buzz word “Value Engineering.”

What to Do When Business is Slow!

Times like this call for an abundance of common sense. This is the opportune time to get to know your customers better and to build relationships. Why now? Because business is slow all over America. Use this time to get in the car and go visit your customers with mid-morning bagels or mid-afternoon ice cream snacks.

Word on the Street — June 8th thru June 12th

Everyday, if you are like me, you find yourself talking to your exhibit industry peers to see “what’s up” in their world and in our industry. So, at the recommendation of others, I am going to write about what I am hearing each week and post it every Friday by noon. I look forward to your comments and feedback.

Why Retail Managers Should Get More Respect

Are you a current or former manager in a retail business? Do you work in a clothing, shoe, or discount store? Are you managing an electronics, jewelry, or specialty shop? Stand proud. Chances are you don’t get much respect, but you should.

Defining Interconnectivity

By definition, interconnectivity is “to be connected with one another.”

The term interconnectivity fascinates me on a lot of levels ranging from my personal to my business life. So much so, that I have found myself looking for “the connectedness” of things recently. It has become somewhat of an obsession.

Search for Exhibit Photos in P5D — New Feature

P5D (Past Five Days) has been a permanent feature on Classic Exhibits website, and on all distributor versions of Design Search, since September 19, 2006. Over that time, we’ve made multiple incremental improvements. Today’s improvement is anything but incremental.

“New and Improved” ClassicMODUL Website

Introducing the “New and Improved” ClassicMODUL website (www.classicmodul.com). By far, the BIG BIG BIG improvement is to the “Our Line” section. There are now detail drawings of every extrusion and accessories. The products are organized into categories, and you can download DXF files for each one. In addition, there is now a search tool so you can find exactly the item you want in a flash. There are several other upgrades which you’ll have to discover on your own.

The Tradeshow Exhibit Rental Business is Booming

The exhibit rental business is booming. That shouldn’t surprise anyone. Exhibitors, both large and small, are looking for cost-effective ways to maintain their exhibit marketing on tight budgets. Renting a display makes sense for a variety of reasons, including cost, flexibility, storage and handling.