Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The Ultimate EDS Webinar — Tips, Tricks, And Techniques

The Ultimate EDS Webinar — Tips, Tricks, And Techniques

Are you a POWER USER of Exhibit Design Search? You can be . . . all in 60 minutes. With our certified training program, you’ll impress co-workers with your savvy EDS knowledge, close more display sales, reduce visible wrinkles, and regrow hair (lots and lots of hair). Trust us. We’ve done tests.

Join us on Tuesday, June 11 at 10 am PST (1 PM EST) for EDS Tips, Tricks, and Techniques.

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Honoring Memorial Day: Word on the Street — May 20th thru May 24th

Honoring Memorial Day: Word on the Street — May 20th thru May 24th

Whether you’re camping, on a road trip, outta town to see family and friends, or just hanging at home for three days like me, I trust you are enjoying your long weekend.

We all work very hard and while long weekends like Memorial Day Weekend provide us with an extra day to relax, I hope we all take time to reflect and celebrate the reason for the weekend. Please remember those who lost their lives to protect this great country.

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Measuring the Impact of Social Media Marketing:  Free Webinar

Measuring the Impact of Social Media Marketing: Free Webinar

MEASURING SOCIAL MEDIA MARKETING

“Social Media Metrics: What To Measure And Why” will be the subject of a free webinar on Wednesday, May 22. It is intended to give business leaders perspective on the differences between social media marketing and traditional advertising approaches; and to provide them with an understanding of what data should be driving their analysis of the success of their efforts.

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Honoring Memorial Day: Word on the Street — May 20th thru May 24th

When Simple Statements Make a Difference: Word on the Street — May 13th thru May 17th

You have experienced it a million times: Sometimes the simplest statements can either ruin your day or make it all worthwhile!

As a parent, I am very conscious of this. There’s nothing worse than when your child shows you something they drew or created with Lego’s, all excited, and your response is, “What is it?” or “I am busy. I will look at it later.” No matter how bad or unrecognizable it may be, I always tell my kids, “That’s beautiful. Tell me all about it.”

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NEW Features in Exhibit Design Search (EDS)

NEW Features in Exhibit Design Search (EDS)

For those Exhibit Design Search groupies, and you know who you are, we’ve added some enhanced features. These features are available on Classic’s EDS, on your branded EDS sites, and on the unbranded version (www.exhibit-design-search.com).

Additions Include:

Add P5D photos to My Gallery. Now you can send kits and photos in one email. Much easier
An iPad Kiosks/Solutions Gallery. This product line continues to grow and deserved a dedicated gallery
A “Show All” feature — Now you can view larger searches and galleries in a single window
Alphabetical Sort. Very convenient if you want to view a search in alphabetical order
New Fabric Swatches page showing all current and available Front Runner, Prelude, and EcoFi fabrics in our assortment

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Honoring Memorial Day: Word on the Street — May 20th thru May 24th

Spring SKU 2013 Graduation: Word on the Street — May 6th thru May 10th

To the Spring 2013 SKU Graduates

What can I say? I am honored you attended Shared Knowledge University. Thanks for participating in an amazing SKU. By the email commentary (that’s still going on), I feel confident in saying that we had the most successful session yet. For those who attended, please share your thoughts in the blog comment section. Future SKU attendees need to hear from you!

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$445 iPad Kiosk Special

$445 iPad Kiosk Special

iPad Kiosk Special

Save $50 on iPad Kiosk designs MOD-1312/1314 through June 30. The MOD-1312/1314 features a convenient clamshell frame with two anti-theft locks. The kiosks have integrated wire management with a 4 outlet power strip.

Choose from multiple graphic solutions including face plates, halos, wings, and direct prints on the post.

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Honoring Memorial Day: Word on the Street — May 20th thru May 24th

As Transparent as EVER: Word on the Street — April 29th thru May 3rd

As I write this, I’m completing final preparations for Shared Knowledge University (SKU). Thirty Distributors, three Vendor Partners, and a host of Classic Exhibits, Exhibits Northwest, Eco-Systems Sustainable Exhibits, Classic Rentals, and ClassicMODUL employees will participate in the two-day training program at Classic Exhibits. To say that I am excited does not convey my true feelings.

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Recent Posts

Magellan Miracle Portable Hybrid Display — Setup Animation Video (Very, Very Cool!)

Expect less, much less from the Magellan Miracle Trade Show Display. The Magellan Miracle weighs less, costs less, and assembles in less time than other portable exhibit displays. Constructed with durable and lightweight MODUL aluminum extrusion and tension fabric graphics, the Miracle offers upscale hybrid design at a fraction of the cost of typical custom modular displays.

5 Surefire Ways to Drive Your Graphics Provider Crazy

Your graphics provider has it pretty easy. After all, you do all the work. You create print ready files, follow the rules for good output, and double-check everything to make sure you get what you expect from the process. All the graphics people have to do is push a button, right? Here are some tried and true tips to assure your graphics provider rewards you with the PIA (Preferred Ideal Account) status you deserve.

Word on the Street — June 22nd thru June 26th

What’s Your Value Proposition?

This was a frequent topic of conversation this week as I traveled. Both in my meetings and in a conversation with the person sitting next to me on my flight back to Portland.

Word on the Street — June 15th thru June 19th

This week I started with a call from a Classic Exhibits distributor regarding an exisiting quote that needed to be re-addressed. I am finishing the week by reviewing client notes from a distributor on a project we quoted a couple of days ago.

Both the phone call on Monday and the email from this morning (as well as a conversation I had on Wednesday) involved the buzz word “Value Engineering.”

What to Do When Business is Slow!

Times like this call for an abundance of common sense. This is the opportune time to get to know your customers better and to build relationships. Why now? Because business is slow all over America. Use this time to get in the car and go visit your customers with mid-morning bagels or mid-afternoon ice cream snacks.

Word on the Street — June 8th thru June 12th

Everyday, if you are like me, you find yourself talking to your exhibit industry peers to see “what’s up” in their world and in our industry. So, at the recommendation of others, I am going to write about what I am hearing each week and post it every Friday by noon. I look forward to your comments and feedback.

Why Retail Managers Should Get More Respect

Are you a current or former manager in a retail business? Do you work in a clothing, shoe, or discount store? Are you managing an electronics, jewelry, or specialty shop? Stand proud. Chances are you don’t get much respect, but you should.