Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

How to Stand Out at a Real Estate Convention or Trade Show

How to Stand Out at a Real Estate Convention or Trade Show

Post-pandemic, the real estate industry has experienced significant changes, presenting both opportunities and challenges for realtors. Those challenges include shifting market dynamics, regulatory changes, technological innovations, and economic uncertainty. A real estate convention is important for professionals in this industry as they navigate the evolving competition from online platforms,...

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Recent Posts

Finding & Working With a Trade Show Booth Designer

Find a trade show booth designer to help you navigate the complexities of creating an effective exhibit. Trade show booth designers are creative professionals who specialize in designing the booths that companies use at trade shows.

10 Questions about Trade Show Labor

On May 21, 2024, Jim Wurm from the Exhibitor Appointed Contractor Association (EACA) presented a webinar on the State of the Labor Industry particularly as it relates to the production of trade shows and events. Jim was joined by Bill Muller from Nth Degree.

ECA Legislative Action Day

ECA Legislative Action Day on May 30 did not disappoint! I must commend the Exhibitions & Conferences Alliance (ECA) team for their flawless execution of this day on The Hill. We couldn’t have done this without you!

Tech Conferences & Trade Shows: An Exhibitor’s Guide

You don’t have to be an exhibitor or a tech industry guru to attend tech conferences and trade shows. Tech conferences are ideal for exploring new ideas and sparking creative possibilities for any business. At Classic Exhibits, we design and build exhibits, large and small, for a wide range of industries.

Trade Show Attire: What Not to Wear

Trade shows are all about making a good impression, so what exhibitors wear matters. However, “What to Wear” is often the last checkbox on their trade show checklist. But it shouldn’t be. More than anything, trade show attire should be a conscious decision, one that mirrors your trade show strategy.

If Harold Mintz Handed You $1 Million Dollars

If I, Harold Mintz, was your Fairy Godfather and handed you $1 million dollars, what would you do with all that money? Here are some of the responses I got from Classic Distributors.

How to Design & Use a Trade Show Floor Plan

You’re an exhibitor and someone says to you, “Tell me about your trade show floor plan.” Do they mean the show’s overall floor plan or the floor plan of your exhibit? In this article, we’re going to discuss the latter. We’ll address choosing the optimal space on the trade show floor in another article.

(4) Exhibit Design Search Tips

Here are (4) Exhibit Design Search tips to make searching and saving designs a bit easier. All are simple navigation techniques requiring nothing more than a click or two.

Your Shared Knowledge April Newsletter

April Fool’s Day Shared Knowledge Newsletter. Starting in April, Classic will have an OLEG option with exhibits shipped in a wood crate. When it arrives, please hand him a sub sandwich.

Baseball Terms — Classic Exhibits Style

Baseball season is upon us once again. That means it’s time to refresh yourself with our BASEBALL TERMS – CLASSIC STYLE! Whichever team you root for please keep in mind these three non-bendable rules:

LED Display Lighting for Trade Shows

What’s the hottest trend in trade shows and events? LED trade show lighting. And not just lightboxes, but perimeter lights, backlit logos, programmable RGB lighting, and accent LEDs on counters, workstations, and kiosks. Even creative uses of ceiling and pendant lights. 

All About Trade Show Crates & Shipping

When you purchased your custom or modular trade show exhibit, you probably didn’t give much consideration to shipping or the wood crate(s). After all, it’s just a wood crate, right? What could go wrong during long interstate shipments, casual forklift handling, and untrained show labor to your very expensive and stunning beautiful trade show exhibit? 

2024 Portable Modular Awards & People’s Choice Award

You only have 7 days to vote for your favorite 2024 Portable Modular Award finalist! Click on the image or link above to choose the People’s Choice Award! Our sincere thanks to the Classic Distributor Partners who either submitted them to EXHIBITOR