Our Gravitee One-Step Federal Trademark Registration
Earlier this year, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal.
Classic Exhibits — 2019 Event Marketer Fab 50 Award Winner
Each year, Event Marketer Magazine selects the 50 Best Custom Exhibit Builders in North America. Otherwise known as the Fab 50.
The Best Strategies for Trade Show and Event Giveaways and Promotional Products
Few trade show tasks are as fun and frustrating as selecting the appropriate giveaway. Gone are the days when the options were limited to pens, mugs, stress balls, and calculators. There are thousands of promotional products from thousands of vendors. So how do you choose?
Up Your Game Newsletter — December 2019
Each year, Event Marketer Magazine selects the 50 Best Exhibit Builders. Otherwise known as The Fab 50. It’s a tough list to make, and we are delighted to be one of the honorees. It’s our fifth time!
| November 2019
In January 2020, Classic Exhibits will introduce Symphony, a portable system with over 30 mix and match configurations, seamless graphics, and dramatic shapes.
6 Smart Reasons to Partner with Classic Rental Solutions
Our size and in-house capabilities give Classic Rental Solutions six distinct rental advantages that benefit Classic Distributors and their clients.
Walking The Produce Marketing Association Show
Recently, my friend Jason Cornatzer from 2020 Exhibits invited me to attend this year’s Produce Marketing Association’s Fresh Summit 2019 at the Anaheim Convention Center.
Up Your Game Newsletter ~ October 2019
In this month’s Up Your Game Newsletter, we share videos, blog posts, and a 1960’s car ad from Classic Distributor Partners. In other words, something different.
(2) Videos from Empire Display Solutions at Natural Products East
Matthew Houck of Empire Display Solutions shared two professionally edited trade show exhibit videos from Natural Products East.
Explore Our Newest Charging Station Counters
At Classic Exhibits, we never stopped introducing new charging station designs, like the over 40 tables, counters, kiosks, and towers in our Charging Gallery in EDS.
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| Summer Gift Card Promotion.
Earn a $25 Nike Gift Card for every $1000 in wholesale orders. Eligible on all Classic Exhibits inlines from May 26 thru July 31. Get your game on this summer with Nike gear compliments of Classic. Some restrictions apply. See details.
Kevin, Why Have You Worked at Classic So Long? “C”ing is Believing!
July will mark my 22nd year at Classic. I often hear, “Wow, that is a long time by today’s standards to be with the same company.” Or I am asked, “What is it that keeps you there for so long?” The answer is easy.
The Trade Show Show Podcasts
Last month, I had the good fortune of meeting Todd Youngblood while attending the E2MA Red Diamond Congress (RDC) in Orlando. Todd runs The Trade Show Show, a podcast series about the exhibit industry. The RDC was fertile ground for Todd, since the event attracts trade show managers, suppliers, show organizers, builders, exhibitor-appointed contractors, etc. Basically, anyone with a vested/financial interest in the trade show biz.
Price Changes in Exhibit Design Search
It’s May… and there doesn’t appear to be any slowdown in designs, quotes, and orders. So thanks as always.
Effective today, you will see modest price changes in EDS. Yes, the dreaded price increase. No one likes them, but they are a reality. I have taken a deep dive the past two months reviewing our pricing and costing.
Design Monday and Mike Swartout
If you read Kevin’s moving tribute to Mike Swartout last week, you know how much he meant to the Classic Family. What you may not know is how much he sweated over Design Monday.
Farewell to Our Dear Friend Mike
Saturday was a tremendously sad day in our internal and external family. Sadly we lost our beloved Design Director Mike Swartout this weekend.
| YES, YES, YES!
We love it when Classic Distributors think outside the box. Here’s a wonderful example. Start with the standard MOD-1432 Charging Table with (8) USB Ports and LED Perimeter Lights . Normally, the distributor would add a vinyl graphic to the counter top for branding. Which always looks terrific.
Email Apocalypse — The Joys of Technology
As a Classic Distributor, you know — or can probably guess — that the past two weeks have been nothing close to Bunnies and Bounce-houses around here. Why? Because our entire computer server/network came to a loud crash around April Fools Day.
28 Strangers That Touch Your Trade Show Exhibit
Last year, TS Crew created 28 Strangers That Touch Your Trade Show Exhibit. It’s an excellent infographic because it shows graphically how many people “touch” your exhibit from the moment it leaves your exhibit builder’s dock. Simply start in the upper right-hand corner.
| Perfection vs. Good Enough
Over the years, we’ve learned that it’s OK to “release” if you’ve done your best under the circumstances. The mistake is not listening to feedback and making adjustments. And honestly, that can be so much harder for some people and organizations because then it’s no longer about perfection. It’s about ego.
Universal Trade Show and Event Charging Stations
Our charging stations are ideal examples of how Classic Distributors drive innovations. Several years ago, we were asked to develop a charging station with two monitors. Good idea. Great product. But not very useful for most trade shows and events.
Classic Exhibits… By the Numbers
In business, as in life, we celebrate milestones. This morning after adding an article to Trade Show Tips, I decide to count them — 74 articles. It’s more than I thought, but 74 isn’t 740 or 7400 so the number didn’t freak me out.
Having started down this path, I decided to look at other numbers. For example, how many blog posts have we published in Trade Show Tales?
Gravitee One-Step Demo Video
On Day 3 of EXHIBITORLIVE, we shot a video of Kevin highlighting the features of the new Gravitee One-Step Modular System. By then, he had perfected his Gravitee presentation… well… mostly. Admittedly, it’s no ShamWow or Ronco Rotisserie pitch but how many times can you say, “But wait! There’s more!” in real life?
| Gravitee Strikes a Winning Chord
I’m at 32,000 feet, headed home from EXHIBITORLIVE 2016 in Las Vegas. After four weary days (and nights), I wanted to share with you the overall show vibe from the Classic Exhibits perspective.
To those not in attendance, I hope you viewed our videos highlighting Day 1 and Day 2. They show how slammed we were both days. On the morning of Day 2, I was approached by another exhibitor who said, “Kevin, ya know in grade school where we all learned to share. Would you mind sharing some of your attendee traffic with the rest of us?”
| Thumbs Up & Thumbs Down
We’re back from an early EXHIBITORLIVE 2016 this year. I have a vague recollection back in the days of Bally’s of one around Valentine’s Day but then again, all my EXHIBITOR memories are somewhat fuzzy for reasons that would be best not to explore. While it’s still fresh on my mind, I thought I’d share a few Thumbs Ups and Thumbs Downs.