Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Trade Show Marketing –Are You an Artist or a House Painter?

Trade Show Marketing –Are You an Artist or a House Painter?

On your best days, you get to be an artist. It doesn’t matter if you’re in design, production, account management, sales, marketing, or even accounting. You soar on those days. And when the clock hits 5 or 6 or 10 pm, you walk out of the door with a smile.

Then there are days where none of us have the luxury of being artists. We’re house painters. Good house painters mind you, but ones where the colors, the canvas, and the guidelines are chosen by someone else, usually your client.

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Recent Posts

There is No Such Thing as a Standard Wood Crate

No one builds better crates than Classic Exhibits.Our custom wood crates are fabric-lined and jigged to ensure your booth ships safe and secure. And not just the first time. Every time.

Up Your Game Newsletter ~ September 2019

Product launches can be terrifying, like our NEW SuperNova™ Tool-Less Lighboxes. Did we successfully communicate the features and benefits? Will customers embrace it? Will sales grow and how quickly?

8 Things Your Trade Show Display is Trying to Tell You

Everyone and everything has a story, including your trade show display. Many displays have seen things you haven’t, like the chaos of the marshaling area of a convention hall. You might want to listen to what your display has to say as you prepare for your next show.

SuperNova Lightboxes: Adjustable Tablet Mount

Announcing the new MOD-1375 Adjustable Tablet Mount for iPad, Surface, and other tablets. The mounts are ideal for conducting surveys, lead retrieval, or simple web navigation. The mounts attach directly to the lightbox and can be positioned either inside or outside the LB frame.

Shared Knowledge University, Summer 2019 Video

Our proud SKU graduates enjoyed two days of intense sales, marketing, and design training along with hands-on product demos and presentations by Optima, CORT, Momentum Management, and Blue Pony. 

NEW Tool-Less SuperNova LED Lightboxes

Effective immediately, NEW SuperNova lightbox orders will include the tool-less option whenever possible, whether a standalone LB or a LB in a table top, inline, or island design. We estimate the new tool-less connectors reduce assembly by 80%.

How to Win the Hearts and Minds of Trade Show Attendees

Many exhibitors neglect to create an environment where attendees feel comfortable and want to spend time. Thankfully, it doesn’t have to cost an arm and a leg to win the hearts and minds of potential clients. Feed them. Give them a place to relax. And get them charged up!

SEGUE Sunrise Simple Summer Specials

Occam’s Razor states: “The Simplest Solution is Almost Always the Best.” The SEGUE Sunrise Simple Specials. See all 12 portable kits on Exhibit Design Search. Valid until 6/28/19

New Unbranded “Under” Brochures

Did you know that Classic creates unbranded marketing literature as PDFs for our Distributor Partners? One of those is the “Under Sheets” which shows Classic Exhibits designs under certain prices, like Under $6K or $12K.