Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

The Rent vs. Buy Debate for Trade Show Exhibits

The Rent vs. Buy Debate for Trade Show Exhibits

If price was the only criteria for a trade show exhibit, then most exhibitors with a full show schedule would probably buy their display. Or would they? Let's explore this topic with three examples showing both rental and purchase prices from Classic Exhibits and Classic Rental Solutions. Example #1 The RE-1081 (rental) and VK-1356 (purchase) are identical backlit displays with a charging...

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Our Video(s) for the Portable Modular Awards Ceremony

Our Video(s) for the Portable Modular Awards Ceremony

The Portable Modular Awards and Find-It Top 40 Presentation will be on Thursday, April 8. Look for an announcement from EXHIBITOR Magazine next week. Classic Exhibits has supported the PMA's from the beginning both as a sponsor and as a participant (with 5 finalists this year). We will also be an advertiser during the virtual Facebook presentation. We gave EXHIBITOR two identical ads but with...

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Shared Knowledge University — Fall 2018

November in Portland, OR. Overcast. Rainy. Brisk. Nine games into the Portland Trail Blazers schedule. And, if you believe Kevin, the U of O Ducks football team is undefeated and headed to a national championship. Sounds like the ideal time to visit the Rose City for Shared Knowledge University. 

Gravitee One-Step Modular System vs. The Holes

Unlike most existing modular wall systems, Gravitee doesn’t rely on loose bullet connectors to attach panels, either vertically or horizontally. Instead, Gravitee connectors are built into the panels so it assembles faster and with fewer parts and pieces.

Stephanie L’Herault, Designer for Eco-Systems Sustainable Exhibits

Eco-Systems Sustainable Exhibits welcomes Stephanie L’Herault to the Eco Design team. Stephanie works directly with Eco Distributors on exhibit and environment design projects and then with internal project managers, detailers, and production specialists to turn those 3D concepts into reality. We asked her to share a short bio about her personal life and professional background.

How to Make Your Small Company Look Like a Really BIG Company

Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

What Makes Classic Exhibits Different

“What makes Classic Exhibits different?” It’s my opportunity to speak about our culture of sharing and creating. Sharing our innovation and production capabilities to help your clients engage their audience on the trade show floor is a primary focus for us. It’s never about rolling up to bin A12 and pulling a complete 10×10, 10×20, or island exhibit design off the shelf and sending it off to Las Vegas or Chicago. It’s about choices.

Our Exhibit Management and Turnkey Services

Earlier this week, a Classic Exhibits’ Distributor asked us about our Exhibit Management program.  We thought it might be helpful to share our program and rates for anyone considering adding Exhibit Management/Turnkey Services.

Updates to Your Exhibit Design Search

In this video, we review four recent updates to your Exhibit Design Search, including reorganized galleries, rental designs, CORT galleries, and home page changes.

EXHIBITORLIVE Portable Modular Award Photos

Earlier this week, EXHIBITOR sent us photos from the Portable Modular Award ceremony at EXHIBITORLIVE. Classic Exhibits won three awards: the People’s Choice Award for the Parallon island exhibit, a Find It Top 40 Exhibit Builder honoree, and #1 for Service and Reliability among the Top 40 Producers.

EXHIBITOR Magazine will feature all the winners in the June (or July?) publication. Below are photos from ceremony that feature us. Yes, just us! Hey, I told you it was a vanity post.

Women in Exhibition (WIE) Mentorship Program and Survey

As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.

In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success.

Erica Dougherty from Exhibits Northwest Shares Client Feedback

Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, connects with her clients because she takes the time to get to know them and their business. That extends to feedback after a show, which is invaluable.

According to Erica, “My client, Darryl at DF/Net Research, is wonderful about sending feedback and kudos to me/us. He has allow me to share his success stories which may be beneficial to other Classic Distributors. Below are two emails from two shows, along with photos.”

Classic Exhibits Shared Knowledge University, June 21-22

Join us on June 21-22 for Classic’s Shared Knowledge University. You’ll learn about Classic and Eco-systems Sustainable Products, hear presentations from Partner Vendors, and discover tips from other distributors. It’s immersive, intensive, and interactive. And a whole lotta fun! Register today!