Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Graphic Design for Trade Shows & Exhibit Graphics

Graphic Design for Trade Shows & Exhibit Graphics

by | Sep 13, 2022 |

Congratulations! You are exhibiting at a trade show or exhibition. The next step is choosing a design. Actually, multiple designs. Whether you’re creating custom trade show exhibits or renting, the structure is just part of it. The bigger thing? Graphic design!  Graphic design on trade show displays can be overwhelming to many graphic designers. Most designers are proficient at print or...

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Exhibit Planning: The Key to a Successful Trade Show

Exhibit Planning: The Key to a Successful Trade Show

by | Aug 19, 2022 | ,

“Build it and they will come” – All too often, exhibitors embrace this phrase as the beginning, middle, and end of their trade show marketing program. Unfortunately, success at trade shows requires MUCH MUCH MORE. It requires planning – lots and lots of planning including setting goals and a budget.  Everyone loves the custom exhibit design process. It’s the fun part. With a carefully...

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Classic Distributor Feedback Emails — Recent Responses

For the past 10 years, we have sent feedback requests to Classic Exhibits Distributors. These are emailed about every three weeks, and depending on the time of year, we send 20-30 requests each time. Not every order receives a feedback email. Instead, we target a mix of distributors. It’s not a survey. Just an open-ended request for your thoughts, good or bad.