Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Trade Show Staffing: Assembling the Right Team

by | Jun 30, 2023 |

Trade show booth staffing should be easy. Tell the sales team to go to the show. Then invite someone from marketing or perhaps a go-getter from customer service. Ignore accounting, engineering, operations, and senior management. Easy peasy. And yet… Consider this. Trade shows are expensive, chaotic, overwhelming, and confusing. They’re also an excellent venue for introducing products and...

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How to Choose Your Exhibit Furniture

by | Jun 2, 2023 | ,

What does “trade show exhibit furniture” mean to you? This is not a trick question. If you said, all the components in a booth that you sit on, lean on, or write on, you would generally be right.  In my experience, newer exhibitors have a broader definition of trade show booth furniture or furnishings. To them, it includes counters, pedestals, and workstations, in addition to tables,...

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Classic Exhibits Honored as a Find It >> Top 40 Exhibit Producer

by | May 10, 2023 | , , ,

EXHIBITOR Magazine recently announced the companies that qualified for the Sixth Annual Find It – Top 40, which honors the industry's top exhibit producers. And for the sixth consecutive year, Classic Exhibits was an honoree. Applications were subjected to an exhaustive evaluation process including more than 50 individual criteria weighted to reflect how EXHIBITOR readers and Editorial Advisory...

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5 Tips to Hosting a Successful and Memorable Event

by | May 4, 2023 | ,

“Let’s host an event in Louisville for our Distribution Partners during EXHIBITORLIVE.” Yes, please! Throwing unique corporate events is one of the most enjoyable tasks anyone can ask of me. When someone says Louisville, you might immediately think Kentucky Derby. Or where 90% of the world’s bourbon is distilled. Not me. While they’re both iconic and associated with Louisville, they’re both just...

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Trade Show Banners: Pop Up Vs. Retractable

by | Apr 25, 2023 | , ,

Trade show banner stands are lightweight portable displays with single or double-sided graphics. They usually assemble without tools and pack in carrying bags or rolling cases which makes them ideal for retail and trade show signage, events, and trade fairs.  Banner stands come in a variety of sizes, styles, and prices. And are available from suppliers on the Internet and from your local...

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Recent Posts

Your Guide to Exhibit Furniture Rentals

Earlier this week, a Classic Distributor sent me two rental furniture screen shots. As you may recall, we launched two Cort Furniture Rental Galleries in Exhibit Design Search about three weeks ago.