Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Recent Posts

40 Things You Do @ Trade Shows (You Would Never Do Anywhere Else)

Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.

Why is Trade Show Marketing So D@mn Hard?

How to be successful with trade show marketing. Trade show marketing is less structured, more unpredictable, and frankly, messier than other forms of marketing. It can be difficult to measure the results.