Shooting from the Hip — 13.10 (Making Customers Mad)
6 Surefire Ways to Tick Off Your Customer
No matter how long I’m in business, I am always amazed at the lengths some companies go to make their customers mad. I “get” the fact that you have to make money. I “get” the fact that the customer “ISN’T” always right (like we’ve been taught over and over again). HOWEVER, the customer is ALWAYS IMPORTANT! Here are a few surefire ways to tick off your customer.
‘s Quadro Pop-Up Special
Kevin Carty has lost his mind (again)! He’s decided to “break the bank” with an insane Quadro EO Pop-Up Special.
Here’s the deal:
* Purchase an EO-03 8 ft. or an EO-04 10 ft. pop up display.
* Receive an EO-01 table top for just $150 retail. That’s insane, frankly! The EO-01 retails for $950 msrp.
Word on the Street — August 16th thru August 20th
Perception vs. Reality
One of my best friends travels quite a bit for his job. We often joke about who travels more, but he has me beat by quite a distance. Approximately 30-32 weeks a year, he travels for his job. And most of his travel is to Events, Conferences, and Trade Shows. These can range from a small regional show in Alaska where he has a table top display to the industry hardware show in Chicago where he has a 20′ x 50′ island exhibit.
Exhibit Design Search — Super Cool New Features!
Announcing two new features in Exhibit Design Search (EDS).
Frequently Asked Questions:
We created FAQs for all the galleries in EDS. These questions are intended for end-users, but there’s beneficial information for distributors as well.
For example, here’s an example (from the Counters and Pedestals FAQ):
Jumping on the Bandwagon: Imports are the Problem!
It’s ALL their fault — those inexpensive imports of dubious quality. They are ruining the exhibit industry for everyone. How do we possibly compete?
If you shouted “Hurray!” or “You are SO Right my friend!” you’re going to find this article disappointing. It’s easy to blame imports.
Word on the Street — August 9th thru August 13th
It’s That Time of Year . . . .
I have been doing this for 16 years now . . . same company . . . same trends. I hope! 🙂
Mel and I both joke about how every year, even the most seasoned Tradeshow Pro’s tend to forget that the business goes dormant in June, July, and early August — Only to be reminded that it always ramps back up around the 15th of August.
Classic Exhibits Partners with NVP Exhibits in Australia
ortland, Oregon – Classic Exhibits Inc., a designer of portable, modular, and hybrid displays, has granted NVP Exhibits (Nouveau Productions) the exclusive distribution rights to Australia. Based in Sydney, NVP has representation in Canberra, Melbourne, Cairns, and Perth. As part of the distribution agreement, NVP added Exhibit Design Search to their website. Exhibit Design Search is Classic’s comprehensive exhibit design search engine with over 1500 designs, 2000 photos, and 43 trade show tips.
Shooting from the Hip — 12.10 (Old Fashion Hard Work)
Well, the dog days of summer are upon us. In Michigan that means upper 80’s and low 90’s and relative humidity about the same. But it also means that we are only a few days from football season.
13 Common Trade Show Mistakes
Mistakes happen whether you’re a newbie or a seasoned trade show veteran, but you can avoid the 13 Most Common Trade Show Mistakes by following this advice. So, let’s take a few minutes, while your competitors are reading about Lindsey Lohan or watching reruns of Jersey Shore, to super-size your trade show marketing skills.
1. Going to Big
Word on the Street — August 2nd thru August 6th
Information Overload Syndrome (I.O.S.) . . . Are You an Addict?
For about two years, I have been accused of being addicted to my Blackberry and my email. In response, I have told people they are crazy. After all, what’s wrong with being able to do your job on the move? It means less office time, more productivity, etc. etc.
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