4 Basic Trade Show Tips — The Bare Minimum
Even if you majored in marketing, you probably learned diddly squat about trade show marketing in your classes. Which is sad since trial and error is very, very expensive at a trade show or event.
A Wish and A Prayer — Trade Show Marketing
This cartoon, designed by our friends at American Image (www.american-image.com), speaks to the “wish and a prayer” marketing approach of most exhibitors. It’s a cautionary tale we can’t repeat enough to our customers. Our thanks to Charles Dugan and Jacob Norris for permission to reprint it.