What do customers want? It’s not complicated. They expect you’ll be good to them. How you respond makes all the difference, and saying and showing them that I’ll be good to you sets the right tone. However, even when you are paying attention and putting customers first, unexpected things can and will happen. Being human means that errors will occur.
Taking care of business means taking care of your customers. Giving them your time and attention and always being courteous. It can all be done — or at least started — at trade shows. You want your customers to look at your booth and think that nobody does it better.
Eventually, you will find yourself at a trade show in Las Vegas. Before you hit the road, make sure your booth is up to the magic moment.
It’s time to consider a new exhibit, new graphics, and an updated approach to your trade show marketing. If you are truly honest with yourself, you know the same old song won’t attract customers.
What’s the biggest mistake that exhibitors make? They wing it rather than plan. It could happen to you. Maybe you don’t know what to expect, or you just need a refresher. Here is some friendly trade show marketing advice with a few entertaining music videos along the way. Enjoy!
When I was new to this industry, I heard the word “Octanorm” bandied about as if it were the last ditch attempt for stingy exhibitors There was no design consideration — just how many panels and how many uprights.
In 2012, I started Laguna Displays as a portable/modular exhibits and graphics business. My initial, very basic website was built around Classic’s user-friendly Exhibit Design Search (EDS). A year later, with Laguna Displays out of infancy, I was ready to launch an upgraded, full-featured website that could grow and change with my company.