How Three “Gutsy” Exhibit Companies Changed Their Businesses
These three exhibit owners made the gutsy decision to change their business model. It wasn’t an easy decision but they chose to see a problem as an opportunity.
The “Why” Can Greatly Impact the “How” in Exhibit Design
Several weeks ago, we shared 15 Essential Exhibit Design Questions. These are questions every designer should ask their client before designing the ideal trade show display. In response to the blog post, a designer sent me an email. He wrote,
“Here are a few questions we always ask. If the client walks in just thinking about the nuts and bolts of the project they may miss an informed conversation on why they are exhibiting in the first place and that can fundamentally affect the design of a booth. The Why can greatly impact the How in Exhibit Design.”
What Makes a Custom Exhibit a Custom Exhibit?
When is an exhibit custom? Now more than ever, it seems the term “custom” is fluid. Is it based on materials, project dollar size, or who builds it? Is it an original design, not one based on prior concepts? Or does it matter as long as your client views it as custom?
What Motivates Trade Show B2B Buyers to Buy
Those exhibiting at trade shows need to understand the prospects are most likely informed about the basic functions and qualities of your products or services before they approach your booth. They no longer need to interact with a salesperson to learn about the high-level information.
Brainstorming with Clients on a Whiteboard Bistro Table
Purpose1, a Classic Exhibits distributor in Harrisburg, PA, recently purchased an MOD-1432 Bistro Charging Table for their showroom. Although most charging stations are branded with a graphic, they chose a whiteboard laminate. Why? I’ll let Dan Liberatore, the president of Purpose1, explain:
‘s Creative Design Department — Summer Sales Tips #10
We are very fortunate. Our team of in-house and contract designers ROCK! And it’s not just because they are amazingly creative. They are also passionate about customer service, timelines, and delivery.