Several years ago, I wrote “What’s the Expiration Date of Your Trade Show Display?” Has your trade show display reached its expiration date? Here are 20 more clues that time has expired on your exhibit.
I am often asked, “Why use a Trade Show Exhibitor Appointed Contractor (EAC)?” For our discussion, let’s focus on companies that set up and take down the exhibits for exhibit houses and exhibitors across the country. These labor service providers offer the expertise necessary to get shows up on time and on budget.
At a trade show, booth staff training is often the deciding factor between making a lasting impression or being forgotten. While your sales, marketing, and C-level staff in the booth have excellent customer service skills, they may be unfamiliar with how to maximize their impact in a trade show booth.
For exhibitors, time is literally money at trade shows – they’ve invested in the opportunity to participate and they’ve had to put a hold on their typical money making activities while away. Even short bursts of wasted time weigh on exhibitors heavily and, in many cases, cloud their opinion of your event overall.
Dive into the essentials of effective trade show planning with this comprehensive guide. Is your team ready for your next trade show?
Business Open House Ideas and Important Tips. As you plan your Open House, consider the following Frequently Asked Questions for both your team and for your attendees.