Smarter, Faster, Cheaper Solutions for your Trade Show Program
Earlier this month, I attended a Distributor Open House where over 200 customers came to see the latest exhibit trends and services. I was fortunate to participate in a 45 minute panel session entitled Smarter, Faster, Cheaper Solutions for your Trade Show Program. I thought I’d share those trends with you. The first five (Show Floor Trends) came from an Independent Labor Contractor. The next five or so (Design and Manufacturing Trends) came from Classic Exhibits. The last five (Smarter, Strategic Behaviors) came from the Distributor.
Open Letter to Custom Houses: Word on the Street — Feb 6th thru Feb. 10th
n Open Letter
This week I want to address a particular group in our industry: Custom Houses.
Classic Exhibits has been in business since 1993. Over those years, Custom Houses have been some of our best customers, not only for Classic Exhibits, but also for ClassicMODUL and Classic Rentals. For that we are very thankful. But I have a question for this group — How do you view “system sales” and manufacturing as we roll into 2012? Whether it’s simple systems like a pop-up, modular systems like the Euro LT Laminate, or more complex systems like custom hybrids?
The “Build a Better Trade Show Image” Fest
Wanted to give you a heads-up on an exciting online event happening in the trade show world this month! We’ve been invited to participate in a special promotion — along with other exhibit industry vendors — to celebrate the 10th anniversary of the book, Build a Better Trade Show Image, by Marlys Arnold.
ACT NOW to Attend EXHIBITOR FREE!
See Classic Exhibits Inc. in booth #1645 at the EXHIBITOR2012 Exhibit Hall, March 5, 6, and 7, from 11:30am to 3:30pm.
Courtesy of Classic Exhibits Inc
Back from the Magic Kingdom: Word on the Street — Jan. 30th thru Feb. 3rd
ey All!
As Mel mentioned last week, I was on vacation in Disneyland and California Adventure. And boy was it a blast. Going as an adult can be different, but taking your kids for the first time is just pure joy. Seeing them react to everything was priceless and an experience my wife and I will never forget.
The Great “Classic” Tradeshow Wall
Classic’s Great Tradeshow Wall
Sometime you just gotta take a flyer and throw it out there. If it sticks, it sticks. Jeffrey D. Brown has created an intriguing concept called The Tradeshow Wall, based on his success with The Guitar Wall. It’s part advertising, part resource center, part artwork. And, of course, it’s 100 percent unique.
We agreed to participate in the original free wall. Then after seeing it, we took the next step and had Jeff create a Classic Great Tradeshow Wall that includes images from Classic Exhibits, ClassicMODUL, and Classic Rentals.
This, That, and The Other: Word on the Street — Jan. 23rd thru Jan. 27th
It’s Mel. This week, I’m filling in for Kevin who is at Disneyland entertaining his five-year old twins at the Magic Kingdom. For those on the East Coast and South, yes there’s still a Disney Park on the West Coast. I know. It seems weird with DisneyWorld a mere 3000 miles away, but five-year olds don’t know the difference . . . yet.
This week we’ll share some odds and ends . . .
‘s Sage Advice: Trade Shows Work
If you’ve ever visited us in Portland, you know that we always treat you to lunch at Bob’ Red Mill. Bob’s Red Mill packages whole grain products, such as oatmeal, beans, bread mixes, etc., for supermarkets in North America and around the world. You may not recognize the name, but the next time you visit your local supermarket, head to the “healthy foods” section and you’ll see Bob’s Red Mill products in clear cellophane bags. They also happen to have a restaurant and company store on International Way.
Meet Katina Rigall, Designer: Word on the Street — Jan. 16th thru Jan. 20th
Our Newest Design Addition — Katina Rigall
We are excited to welcome Katina Rigall to Classic Exhibits. Katina has an extensive custom design background, along with a solid knowledge of portable, modular, and hybrid displays. She is going through our training program this week, otherwise known as “15 Years of Facts Crammed into 7 Brutal Days.” Rather than give you a high-highfalutin, PR-spin bio of Katina, we thought we’d let her introduce herself.
100 Global Trends in 2012
100 Things to Watch in 2012 JTW Intelligence released their seventh annual year-end forecast of key trends that will shape or significantly impact consumer behavior in the near future. Continued economic uncertainty is at the center of or driving several of these trends; another theme is the rising idea of shared responsibility. As always, new technology is a key factor as well. To view the full...
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