Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

What’s Your Brand? Word on the Street — July 9th thru July 13th

What’s Your Brand? Word on the Street — July 9th thru July 13th

Feeling Inspired. On Monday, I was in Chicago for the EDPA Board Meeting (Exhibit Designers and Producers Association). Like all EDPA Board meetings, it was productive — planning, industry discussion, and talks related to the growth and betterment of EDPA and the industry as whole. For anyone considering attending ACCESS 2012 in Palm Springs, it’s primed to be a stellar networking and educational event.

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‘t Always Follow the Rules

‘t Always Follow the Rules

Perhaps we should be more corporate, more dignified. But that’s not our style. Heck, we’re the folks with the ongoing Urban Exhibitionary ads in EXHIBITOR Online. A few of those ads have stuck a exposed nerve, like Showgasm and Bundling. Ouch!

Here’s our tongue in cheek “Help Wanted” ad in Exhibit City News for ClassicMODUL. This is for everyone who has worked with a temperamental co-worker, supplier, or customer.

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What’s Your Brand? Word on the Street — July 9th thru July 13th

My Predictions for Late Summer and Fall: Word on the Street — July 2nd thru July 6th

Gaze into My Crystal Ball

For the past four weeks, while we have been very busy with lots of traditional trade show work, we have also been working a lot on alternative markets we service through some of traditional and non-traditional distribution channels.

And while that is great! I have been looking at the activity over the past four weeks to try and get an idea of what the next busy season will bring from a trade show-only perspective.

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The Right Questions to Ask When Hiring

The Right Questions to Ask When Hiring

A Good Interview is More about Conversation

Ordinarily, I dismiss articles about hiring tips, mainly because they are either simplistic, silly, impractical, or inane. This one by The New York Times contributing writer Adriana Gardella makes perfect sense. Adriana’s post appears in the The NY Times “Your the Boss” section, The Art of Running a Small Business. At Classic Exhibits, for administrative, sales, and management positions, we always conduct the first interview over the phone. It’s usually a short interview, typically about 20 minutes. Phone interviews save us time and allow us to focus on the person and personality.

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Double Deck Extrusion Article in Exhibit City News

Double Deck Extrusion Article in Exhibit City News

Double Deck Extrusion Exhibits are Thriving

ClassicMODUL Double Deck

Exhibit City News recently interviewed three trusted sources in the extrusion industry to get a comprehensive look at double deck exhibits. Jim Shelman, General Manager of Classic Rentals, was the spokesperson for ClassicMODUL Aluminum Extrusions. The article begins below and then links to full ECN article. Our thanks to ECN for asking us to participate.

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Did You Miss Out? SKU & You Webinars are Online

Did You Miss Out? SKU & You Webinars are Online

A few weeks ago, Classic Exhibits hosted three educational webinars about silicone edge graphics (SEG), hybrid exhibits, and trade show island designs. The response was extremely positive. For those who missed these webinars, here’s your chance to experience them via the magic of YouTube and GoToWebinar. We hope you enjoy and welcome your comments.
Designer Design Tips fro Sales-cessful Island Exhibits
A Hybrid is a Hybrid is a Hybrid
What’s All the Hub-Bub about Silicone Edge Graphics

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Tony Bennett Joins Classic Exhibits to Launch the Web Development Department

Tony Bennett Joins Classic Exhibits to Launch the Web Development Department

Web Development Department

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Tony Bennett

Tony Bennett, an experienced web developer, joins the Classic Exhibits Inc. to launch the Web Development Department. The Web Development Department was formed to assist Classic Distributors with the creation, revision, and maintenance of their websites.

As a designer, Tony has created custom and open source based content management systems dependent on project needs. He has assisted clients with search engine optimization strategies to drive more web traffic to their sites, performed necessary hardware and software maintenance on local web servers, and worked to develop web solutions which best fit the customer’s needs.

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Jen LaBruzza, Western Regional Manager: Word on the Street — June 18th thru June 22nd

Jen LaBruzza, Western Regional Manager: Word on the Street — June 18th thru June 22nd

Classic Exhibits Inc. welcomes Jen LaBruzza to Classic Exhibits Inc. as the Western Regional Manager. Jen will be responsible for meeting and consulting with distributors throughout the West for Classic Exhibits, ClassicMODUL Aluminum Extrusions, and Classic Rentals. Jen LaBruzza has 20 years of experience in and around the trade show industry.

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Club 815 for Cancer: Word on the Street — June 11th thru June 15th

Club 815 for Cancer: Word on the Street — June 11th thru June 15th

Every year I embark on a 100 mile bike ride to raise money through the Livestrong Foundation for Cancer Research.

Well, this year I recruited some friends and together we have decided to help one of our own: Mike Swartout, Director of Design at Classic Exhibits Inc. Most know Mike, are friends with Mike, and some even call him family.

This September, employees from Classic Exhibits, Optima Graphics, Creative Dimensions, and Greg Garrett Designs will go the distance for one of their own — literally.

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