Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Amnesia or Arrogance: Word on the Street — Nov. 5th thru Nov. 9th

Amnesia or Arrogance: Word on the Street — Nov. 5th thru Nov. 9th

Has This Happened to You?

A person walks up to you at an event and says, “Hello, I am Robert. I am the VP of TooSee Displays.” All the while you are thinking, “We met six months ago. Does he not remember meeting me?”

I suppose it can happen to the best of us. But what if I told you this happened to me this week — for the 5th time with the same damn person! I kid you NOT.

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Trade Show Garbage. Eco-friendly Solutions.

Trade Show Garbage. Eco-friendly Solutions.

Our compliments to Smash Hit Displays for producing this graphic about waste from tradeshows and some smart solutions for reducing the overall volume. It can be as simple as recycling the waste, using recycled products, and making smarter decisions about your marketing materials. One additional “green option” is rental displays. Rental displays are ideal for exhibitors who are still deciding about how to optimize their trade show marketing or for those situations when a show requires a unique display solution.

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Amnesia or Arrogance: Word on the Street — Nov. 5th thru Nov. 9th

Back from the Randy Smith Golf Classic: Word on the Street — Oct. 22nd thru Oct. 26th

I just returned home from the Randy Smith Memorial Golf Classic in Atlanta, an event presented by EDPA and E2MA. As many of you know, Kevin has been attending this event for many years. This was my third trip, and this year I filled in for Kevin who couldn’t attend. I golfed with Reid Sherwood, Cindi Cody, and Bill Glasser, and we had a great time.

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Randy Smith, Jim Shelman, and Cindi Cody

Randy Smith, Jim Shelman, and Cindi Cody

A few weeks ago, Rich Johnson (one of the founders of the RSMGC) asked me if I would serve on the board of The Randy Smith. Obviously I accepted. I have been a loyal fan and supporter for 11 years. The Randy is a non-political group of industry folks who provide emotional and financial support to other industry people who have fallen on difficult times.

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|| Reserve Your Seat!

|| Reserve Your Seat!

Register NOW and reserve your seat for the quarterly Town Call Webinar on Thursday, November 8. Kevin, Reid, Jen, Jim, and Mel will provide a snapshot of industry trends, upcoming events, and all things Classic Exhibits. It’s your chance to grill us on what’s new, what’s different, and what’s the what. Don’t miss it . . . It’s like watching five monkeys at the zoo speak English.

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Why Blog? What Bloggers Say.

Why Blog? What Bloggers Say.

We’re often asked by Classic Exhibits Distributors about the benefits of blogging: “Isn’t it time consuming? How do you decide on topics? How often should I submit posts?” I have a hard time answering those questions because the answer is, “It depends.” I ask them if they enjoy writing about our trade shows and events, or if they feel they have something to share about sales, marketing, or small business. They do, even if they don’t realize it. That’s the first reason to blog. Everything else is frosting on the cake.

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Finding Your Voice at Trade Shows — American Image Blog Post

Finding Your Voice at Trade Shows — American Image Blog Post

Admittedly, I read a lot of trade show blog posts. Partially, because it’s my job, but also because I enjoy seeing how Classic Distributors, industry suppliers, and competitors tackle familiar topics. As you can imagine, there’s a fair amount of repetition. There’s only so many ways to list “critical” trade show supplies or how to handle leads. But, there’s also a lot of creativity.

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