Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

EDPA Foundation Scholarship Fund: Word on the Street — June 23rd thru June 26th

EDPA Foundation Scholarship Fund: Word on the Street — June 23rd thru June 26th

Aside from being on the Board of Directors for the Exhibit Designers and Producers Association (EDPA), I also sit on the EDPA Foundation Scholarship Committee. It’s a committee that I have been apart of for five years and feel very strongly about.

The EDPA Foundation Scholarship Fund was created in 2004 to award scholarships for families of industry members to help pursue a college/university level education. The EDPAF Scholarship Program applications are now being accepted for the 2014-2015 school year.

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Red Diamond Congress (RDC) — July 28-31

Red Diamond Congress (RDC) — July 28-31

The 2014 Red Diamond Congress (RDC), the third annual meeting of the Exhibit & Event Marketers Association, takes place July 28 – 31, 2014 at the Oak Brook Hills Resort in Oak Brook, Illinois. The RDC brings together all of the major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges, and education aligned with business and marketing metrics and strategy.

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New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th

New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th

Last week, you saw a video where Mel White discussed the seven features and benefits of the Sacagawea Hybrid system. This week, Katina Rigall, our designer extraordinaire, takes center stage. Katina shows you how to assemble the SEGUE Sunrise, and unlike Mel, she doesn’t need six minutes and all that yakety yak. In 31 seconds she’ll show you why the Sunrise has become our most popular 10 ft. hybrid display under $4000.

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New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th

Sacagawea Video — 7 Benefits + 1: Word on the Street — June 2nd thru June 6th

What’s the BIG Deal with Sacagawea?

As many of you have come to enjoy, every few weeks we showcase one of the displays passing through Production in a quick video. Sometimes it’s done by the Project Manager who worked on the project. Other times by either Mel or me.

I wanted to share a recent one with you: a) because it answers SO MANY questions about our best-selling hybrid line, and b) because Mel and Jeff (the dude behind the camera) did a terrific job on pulling this video together.

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FREE Exhibit Design Search Webinar

FREE Exhibit Design Search Webinar

Hit the Ground Running this Summer and Fall

On Wednesday, June 25, Classic Exhibits will offer a free Exhibit Design Search Tips, Tricks, and Techniques Webinar. Join us when we cover significant feature updates to EDS since the last EDS session, including an expanded My Gallery, Trade Show Tips, and the new Price Range tool.

If you haven’t attended an EDS webinar, you’ll learn how to streamline your sales and design process and turn prospects into orders. If you have attended an EDS webinar, discover even more features in EDS that will turbocharge your sales.

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FAQ — Euro LT Modular Laminate Exhibits

When you select a Euro LT Custom Modular Exhibit, you get modular flexibility, solid construction, and sophisticated laminate designs for your trade show exhibit. The Euro LT Custom Modular Exhibit does what no other trade show display system can do because no other exhibit can match the Euro LT for price, performance, flexibility, and elegance.

Word on the Street — September 20 thru September 24

Survey Results and Responses — Part 1

Our thanks to everyone who participated in the recent Classic Exhibits survey. Your feedback is greatly appreciated. I know surveys can be a nuisance, but the data and the comments you shared will not fall on deaf ears. Much to the contrary. Like surveys of the past, we use this information to keep evolving as a company. So again, thanks!

FAQ — Visionary Designs Hybrid Exhibits

I love the name Visionary Designs. It’s the perfect description for a trade show system that represents the cutting edge of portable/modular trade show design. Only Visionary Designs combines vibrant tension fabric graphics, durable aluminum extrusions, and elegant laminates into an unmistakable island or inline trade show exhibit. OK, enough bragging. Here are some informative FAQ’s about VD : 😉

FAQ — Flooring (Carpet and Padding)

Attractive flooring is essential to any successful trade show display. The first choice is often carpeting. The reasons are obvious. It’s available in many colors, it’s easy to transport and maintain, and paired with the right padding, it’s comfortable. To get you started in the right direction, here are some basic FAQ’s.

1. How do I calculate the amount of carpet I need?

Word on the Street — September 13th thru September 17th

The Randy Smith Memorial Golf Classic is Right Around the Corner!

Berkeley Hills – Duluth GA | Monday, October 4, 2010 | RSMGC.ORG

Many of you know that I revere this event as the most important event of the year in our industry. And it has nothing to do with Sales, Revenues, Competition, Marketing Plans, etc.

FAQ — Trade Show Rental Displays

The trade show rental business is booming. That should be no surprise given the economy and the constrained marketing budgets of most companies. So . . . when does it make sense to rent vs. buy a trade show display? Here are some tips from the FAQ section of Exhibit Design Search. To see the complete rental design gallery, click here.

Blogging for Beginners — Sponsored by Classic Exhibits

Free Blogging 101 Webinar

Do you ever ask yourself: “Should I start a blog?” Or wonder “Where do I start?”

Most people ask the same questions. After all, blogging is not as simple or straightforward as joining Facebook or Twitter.

FAQ — Exhibit Design Search

So you think you know Exhibit Design Search? I’m sure you do, but just in case you need a refresher, here are Frequently Asked Questions about EDS, the world’s largest database of exhibit designs.

1. What is Exhibit Design Search?

Exhibit Design Search (EDS) is a comprehensive display database and search tool. There’s nothing even remotely close anywhere in the world. With EDS, you can select from over 1500 designs, ranging from banner stands to 50’ x 50’ Islands to find the perfect display for your budget and your marketing objectives.

Social Media 101 Webinar Slides by Tim Patterson

Slides from the Social Media 101 webinar that Tim Patterson conducted in July. Tim is the VP of Sales and Marketing at Interpretive Exhibits. The webinar was offered to Classic Exhibits Distributors.

Word on the Street — September 6th thru September 10th

When to order from Classic Exhibits vs. ClassicMODUL

This is a topic that comes up quite frequently, and I apologize for not addressing it sooner . . . or at least more often.

Here is the “2-Second Answer”: When you want it turnkey, order from Classic Exhibits, but if you want to order the extrusion and build it yourself, order from ClassicMODUL.

FAQ — Eco-Smart Displays

From small portable displays to large island exhibits, Eco-Smart Sustainable Displays are now front and center in most exhibit discussions. All of our eco-smart products are designed and constructed with the most environmentally friendly materials available. Review our Eco-Smart FAQ’s to learn more.

FAQ — Banner Stands

Banner stands are everywhere: retail stores, trade shows, conventions, churches, lobbies, and sporting events. I’m starting to think some folks even have them in their homes (“Bathroom — Third Door on the Left” or “Please Remove Your Shoes in the Family Room”). Still a little confused about your banner stand options? Me too! Here’s a quick FAQ about banner stands from Exhibit Design Search.

FAQ — Quadro S Pop Up Display

A few days ago we covered the FAQ’s for the Sacagawea Hybrid. Now, let’s review Frequently Asked Questions about the Quadro S Pop Up Display. To see the complete list, click on the FAQ button in Exhibit Design Search.

1. What is the difference between a Quadro S and a Quadro EO pop up?

FAQ — Sacagawea Portable Hybrid Displays

Several weeks ago, we added Frequently Add Questions to Exhibit Design Search. There are over 90 questions/answers in this FAQ database. Now, we aren’t foolish enough to think you’ll read them all in one sitting, although we’d be very flattered if you did. Instead, we’ll share samples in the Trade Show Tales blog over the next week or so. We know you read the blog. We have statistics to prove it!!

We’ll begin with the very popular Sacagawea Portable Hybrid Display System:

Word on the Street — August 30th thru September 3rd

It’s the kickoff of College Football Season! This weekend, homes, bars, neighborhoods, and stadiums will be filled with rabid fans who have been waiting for this weekend for eight plus months, waiting to see their favorite teams and/or Alma mater take the field for yet another season on the gridiron.