A Humbling Lesson About 10 ft. Displays
Over the years, I’ve learned a humbling lesson. There’s safety in numbers when it comes to 10 ft. inline trade show displays. Most exhibitors choose the predictable over the bold, the safe over the dramatic. And while I understand, I also don’t understand. Yes, budget is a factor. Fear too. No one wants to make the wrong decision when purchasing a display.
A Sustainable Partnership that Works — Eco-Systems
Late last week, Eco-Systems took another big step — redesigning their website. For those who have gone through that ordeal, you know how arduous it can at every stage. There are no easy tasks when it comes to website redesign, organization, graphics, and coding.
Custom Table Top Display Video
Charlie Shivel, a project manager in the Customer Service Department, discusses a custom Visionary Designs table top display. This table top was designed by Trina Broten, a Classic Exhibits Designer, to fulfill the specific marketing requirements of a distributor’s client. Charlie does a terrific job of keeping it short, sweet, informal, and informative. Well done Charlie.
NEW Rental Rewards Program
At Classic Rental Solutions, our mission is simple. To produce the highest quality rental exhibits and experiences in the industry. No exceptions.
We stage, inspect, and photograph every order before shipping. We pack the exhibit very carefully. We include staging photos, packing photos, and setup diagrams with every shipment. And we’re available anytime, day, night, and weekends for any questions from your I & D team. We understand that a quick call might save your client an hour or two of extra labor.
Happy (Post) 4th of July!: Word on the Street — June 30th thru July 4th
July is here and it’s off with a BANG! Even in this shortened week, business is booming, and by the looks of the quotes you are sending us, the remainder of the month looks to be busy.
EDPA Foundation Scholarship Fund: Word on the Street — June 23rd thru June 26th
Aside from being on the Board of Directors for the Exhibit Designers and Producers Association (EDPA), I also sit on the EDPA Foundation Scholarship Committee. It’s a committee that I have been apart of for five years and feel very strongly about.
The EDPA Foundation Scholarship Fund was created in 2004 to award scholarships for families of industry members to help pursue a college/university level education. The EDPAF Scholarship Program applications are now being accepted for the 2014-2015 school year.
Recorded Version of the Exhibit Design Search Webinar
Twice a year, we conduct an Exhibit Design Search webinar. The title always changes, but it’s always a Tips, Tricks and Techniques session on how to use EDS more effectively. Typically, I don’t record it because, well, I forget. I’d love to give you a better excuse, but I can’t. This time I remembered.
Does Your Mirror Lie?: Word on the Street — June 16th thru June 20th
We ALL do it. Every morning we look in the mirror. If we are honest, we ask ourselves, “Does what I see in the mirror match what my colleagues, family, and friends see in me?”
Before you think I am going on some sort of Freudian rant, I am not. But, as business professionals, we face this question every day.
Red Diamond Congress (RDC) — July 28-31
The 2014 Red Diamond Congress (RDC), the third annual meeting of the Exhibit & Event Marketers Association, takes place July 28 – 31, 2014 at the Oak Brook Hills Resort in Oak Brook, Illinois. The RDC brings together all of the major players from the exhibit marketing industry to engage in thought leadership, best practice exchanges, and education aligned with business and marketing metrics and strategy.
New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th
Last week, you saw a video where Mel White discussed the seven features and benefits of the Sacagawea Hybrid system. This week, Katina Rigall, our designer extraordinaire, takes center stage. Katina shows you how to assemble the SEGUE Sunrise, and unlike Mel, she doesn’t need six minutes and all that yakety yak. In 31 seconds she’ll show you why the Sunrise has become our most popular 10 ft. hybrid display under $4000.
Filter by Category
Filter by Year
Recent Posts
FAQ — Table Top Displays
When it comes to trade show displays, table tops are too often the Rodney Dangerfield of exhibits — they just don’t get much respect. That’s unfortunate since table tops are the exhibit and event lifeblood of many for profit and non-profit organizations. At Classic Exhibits, we offer more table top designs than anyone. Choose the two-sided Intro Fabric Table Top or the contemporary Aero Tension Fabric Table Top. Or, select the always popular Quadro Pop Up or the economical Classic Presentation Briefcase Display.
Word on the Street — September 26th thru October 1st
Survey Results and Responses — Part 2 of 2
Again, thank you for your participation and feedback on our recent survey. This week I’d like to cover some of the numbers in addition to answering many of your comments and questions.
Shooting from the Hip — 14.10 (Making Customers Happy)
(4+1) Ways to Make Your Customers Happy
A while back, I posted “6 Surefire Ways to Tick Off Your Customer.” Now let’s address this topic from another angle, namely how to make your customers happy, satisfied, and most importantly, loyal. We all know how much easier it is to retain a customer than to find a new one. This applies to the manufacturer/distributor model as well as a typical retail setting. Since I’m most familiar with the manufacturer/distributor model, I’ll discuss it from that perspective.
FAQ — Fabric Pop Up Displays
Is there any trade show display more familiar that Xpressions and Burst? The Fabric Pop-up has become popular with exhibitors because it’s portable, attractive, assembles fast, which combines for a great trade show experience. As familiar as you are with these products, you probably still have questions. We hope the following FAQs answer many of them.
FAQ — Euro LT Modular Laminate Exhibits
When you select a Euro LT Custom Modular Exhibit, you get modular flexibility, solid construction, and sophisticated laminate designs for your trade show exhibit. The Euro LT Custom Modular Exhibit does what no other trade show display system can do because no other exhibit can match the Euro LT for price, performance, flexibility, and elegance.
Word on the Street — September 20 thru September 24
Survey Results and Responses — Part 1
Our thanks to everyone who participated in the recent Classic Exhibits survey. Your feedback is greatly appreciated. I know surveys can be a nuisance, but the data and the comments you shared will not fall on deaf ears. Much to the contrary. Like surveys of the past, we use this information to keep evolving as a company. So again, thanks!
FAQ — Visionary Designs Hybrid Exhibits
I love the name Visionary Designs. It’s the perfect description for a trade show system that represents the cutting edge of portable/modular trade show design. Only Visionary Designs combines vibrant tension fabric graphics, durable aluminum extrusions, and elegant laminates into an unmistakable island or inline trade show exhibit. OK, enough bragging. Here are some informative FAQ’s about VD : 😉
FAQ — Flooring (Carpet and Padding)
Attractive flooring is essential to any successful trade show display. The first choice is often carpeting. The reasons are obvious. It’s available in many colors, it’s easy to transport and maintain, and paired with the right padding, it’s comfortable. To get you started in the right direction, here are some basic FAQ’s.
1. How do I calculate the amount of carpet I need?
Word on the Street — September 13th thru September 17th
The Randy Smith Memorial Golf Classic is Right Around the Corner!
Berkeley Hills – Duluth GA | Monday, October 4, 2010 | RSMGC.ORG
Many of you know that I revere this event as the most important event of the year in our industry. And it has nothing to do with Sales, Revenues, Competition, Marketing Plans, etc.
FAQ — Trade Show Rental Displays
The trade show rental business is booming. That should be no surprise given the economy and the constrained marketing budgets of most companies. So . . . when does it make sense to rent vs. buy a trade show display? Here are some tips from the FAQ section of Exhibit Design Search. To see the complete rental design gallery, click here.
Blogging for Beginners — Sponsored by Classic Exhibits
Free Blogging 101 Webinar
Do you ever ask yourself: “Should I start a blog?” Or wonder “Where do I start?”
Most people ask the same questions. After all, blogging is not as simple or straightforward as joining Facebook or Twitter.
FAQ — Exhibit Design Search
So you think you know Exhibit Design Search? I’m sure you do, but just in case you need a refresher, here are Frequently Asked Questions about EDS, the world’s largest database of exhibit designs.
1. What is Exhibit Design Search?
Exhibit Design Search (EDS) is a comprehensive display database and search tool. There’s nothing even remotely close anywhere in the world. With EDS, you can select from over 1500 designs, ranging from banner stands to 50’ x 50’ Islands to find the perfect display for your budget and your marketing objectives.
Social Media 101 Webinar Slides by Tim Patterson
Slides from the Social Media 101 webinar that Tim Patterson conducted in July. Tim is the VP of Sales and Marketing at Interpretive Exhibits. The webinar was offered to Classic Exhibits Distributors.
Word on the Street — September 6th thru September 10th
When to order from Classic Exhibits vs. ClassicMODUL
This is a topic that comes up quite frequently, and I apologize for not addressing it sooner . . . or at least more often.
Here is the “2-Second Answer”: When you want it turnkey, order from Classic Exhibits, but if you want to order the extrusion and build it yourself, order from ClassicMODUL.
FAQ — Eco-Smart Displays
From small portable displays to large island exhibits, Eco-Smart Sustainable Displays are now front and center in most exhibit discussions. All of our eco-smart products are designed and constructed with the most environmentally friendly materials available. Review our Eco-Smart FAQ’s to learn more.