Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits.Β 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th

New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th

Last week, you saw a video where Mel White discussed the seven features and benefits of the Sacagawea Hybrid system. This week, Katina Rigall, our designer extraordinaire, takes center stage. Katina shows you how to assemble the SEGUE Sunrise, and unlike Mel, she doesn’t need six minutes and all that yakety yak. In 31 seconds she’ll show you why the Sunrise has become our most popular 10 ft. hybrid display under $4000.

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New SEGUE Sunrise Video (Without All that Yakety Yak): Word on the Street — June 9th thru June 13th

Sacagawea Video — 7 Benefits + 1: Word on the Street — June 2nd thru June 6th

What’s the BIG Deal with Sacagawea?

As many of you have come to enjoy, every few weeks we showcase one of the displays passing through Production in a quick video. Sometimes it’s done by the Project Manager who worked on the project. Other times by either Mel or me.

I wanted to share a recent one with you: a) because it answers SO MANY questions about our best-selling hybrid line, and b) because Mel and Jeff (the dude behind the camera) did a terrific job on pulling this video together.

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FREE Exhibit Design Search Webinar

FREE Exhibit Design Search Webinar

Hit the Ground Running this Summer and Fall

On Wednesday, June 25, Classic Exhibits will offer a free Exhibit Design Search Tips, Tricks, and Techniques Webinar. Join us when we cover significant feature updates to EDS since the last EDS session, including an expanded My Gallery, Trade Show Tips, and the new Price Range tool.

If you haven’t attended an EDS webinar, you’ll learn how to streamline your sales and design process and turn prospects into orders. If you have attended an EDS webinar, discover even more features in EDS that will turbocharge your sales.

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29,363 Miles in 93 Days

29,363 Miles in 93 Days

I enjoy creating new concepts! It’s what I live for to be honest. All the trips I’ve taken as a representative of Classic Exhibits in 2014 have reinforced that passion: from Dusseldorf for EuroShop in February, to Vegas for EXHIBITOR in March, and now NYC for the FIT Exhibition Design thesis presentations.

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RECENT Exhibit Design Search Updates (see the GIFs)

RECENT Exhibit Design Search Updates (see the GIFs)

Your Branded Exhibit Design Search

Nearly every month, we push functional or visual changes to your branded Exhibit Design Search website. Some you may notice. Some you may not.

Do you want to know a secret? I’m a obsessed with EDS (OK, that may be the world’s worst kept secret). And I force Tony, Glenna, and everyone else at Classic Exhibits to share that obsession. If only there was a 10 step program for an EDS addict?

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FAQ — Design Monday Exhibits

In Design Monday, you’ll see inlines and islands, portables and modulars, banner stands and hanging signs. Three new exciting designs each week from the best exhibit designers.

When it’s all about pushing the boundaries of creative design, everything is fair game. See what’s new every Monday.

Frequently Asked Questions . . .

How to Save Money on Your Next Trade Show Display

Buy Value – Not Price. Too often we focus on the price rather than the value. It’s human nature, especially when budgets are constrained. However, we all know the difference between a good value for the price and a low price on a shoddy product.

Congratulations!

Congratulations to Glenna Martin at Flying High Creative Resources on the birth of her daughter: Lela Jane Blankenship. The mother and daughter are both fine. Lela tipped the scales at 7 lbs 4 oz and 19″ long. According to Glenna, “As you can see she has quite the head of hair. We’ve decided to keep her.” πŸ˜‰

Word on the Street — November 1st thru November 5th

Our People . . . .

Many of you, who have been distributors, vendor partners, and industry friends, have heard us speak about how the heart and soul of Classic Exhibits is its people. They are the key to our success.

Obviously to be successful in this business, we also have to have attractive designs, quality products, and advanced manufacturing capabilities, but at the end of the day, its our people that make Classic a truly remarkable and great company. So please indulge me today as I share some information and some praise about our wonderful people.

FAQ — Island Exhibits

Designing a Trade Show Island Exhibit is equally exciting and nerve-racking. It’s exciting to design a display that showcases your marketing message and draws attendees to your booth. It’s nerve-racking because islands can be expensive, and when budgets are tight, you want to get the biggest bang for your buck and to maximize your Return on Investment.

FAQ — Intro Fabric Panel Displays

For nearly two decades, Intro Fabric Panel Displays have been the perfect choice for a flawless, re-configurable portable display.

Known for its strength, exceptional alignment, and customizable display panels, the “two-sided” Intro Fabric Panel Display performs beautifully in the most demanding trade show schedule. The Intro comes in 10 x 10, 10 x 2, and table top display configurations.

Word on the Street — October 18th thru October 22nd

The Tao of the Dude . . .
Last week, I was in Seattle for a management meeting at the Exhibits Northwest office. On the drive up, Mel shared an article with me from the magazine Mental Floss. Mel knows I’m a big fan of the movie The Big Lebowski, a Coen Brothers flick. The Big Lebowski (TBL) was featured in an article entitled, “The 25 Most Powerful Movies of the Past 25 Years.”

Perfect 10 Portable Hybrid Displays — 10% Special

No, no one’s pulling your leg, telling a whopper, or simply fibbing . The Perfect 10 is on sale though the end of the year. And what could be more enticing than a sale on the most innovative portable hybrid display EVER.

It’s true. Until 12/31/10, select Perfect 10 and Perfect 20 inline kits are 10 percent less.

In case you happen to be a Perfect 10 newbie, here a few of the reasons why the P10 has revolutionized portable trade show design over the past three years.

FAQ — Perfect 10 Portable Hybrid Display

There’s nothing quite like the Perfect 10 Portable Hybrid Display . . . Easily recognizable, utterly unforgettable. When you name a product Perfect 10, it had better be perfect and with Perfect 10 you get flawless performance at every trade show. Look to Perfect 10 and Perfect 20 Portable Hybrid Displays for an exhibit that blends large graphics, sexy curves, and portable assembly into a stunning trade show exhibit at a sweet price.

Word on the Street — October 11th thru October 15th

Diversifying was the overriding theme of conversations with distributors this week. When I make calls to Classic Exhibits Distributors, I ask about their sales and what they are seeing in the market. I inquire where their sales are coming from and where they see them headed in the coming months.

FAQ — Table Throws

Table Throws seem so simple. Yet, quality varies considerably. We offer only the best materials: premium twills, vinyl perma logos, and dye sublimation. Our trained artisans craft the highest quality seams and hems, and the throws are washable and fade resistant.

Choose from 8 ft, 6 ft, runners, or even custom sizes.

Word on the Street — October 4th thru October 8th

Worship the Moment . . .

This is not really a work subject, but it is something that a good friend and vendor rep. said to me at a dinner this week.

He and his wife were on vacation in the Pacific NW, so I had dinner with them on one of their last nights. Not only was it great to spend time catching up, but it was also a pleasure to hear about their vacation.

Blogging for Beginners 101 — Replay

Last month, Tim Patterson at Interpretive Exhibits conducted a Blogging for Beginners webinar. If you missed it, you can still see it through the magic of YouTube.

Here’s what Tim had to say about the webinar on his website (www.tradeshowguyblog.com):

Want toHlear about blogging? Want to know how WordPress works? Here is video playback of the Blogging 101 webinar I hosted in late September with the assistance of Classic Exhibits.

Perfect 10: On the Cover of Creative Magazine

What do Jennifer Aniston, Jennifer Lopez, and Perfect 10 Hybrid Displays have in common? They are all featured on the cover of magazines this month. True, you won’t see our “celebrity” photo at the supermarket checkout stand, but we’re very proud nevertheless. Be sure to check out “Gia” in all her splendor in the August/September issue of Creative: The Magazine of Promotion and Marketing.

To read the magazine’s “tell all” expose turn to page 105. It’s shocking!