Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

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When Technology Bites: Word on the Street — July 20th thru July 24th

I love technology! But sometimes, I fear, we miss the basics, the commonsense in our effort to make things more efficient and streamlined — like what makes sense. For example…

Last week I met with a transportation company, one of the well-known Big TWO. At the beginning of 2015, this carrier introduced a slick handing system in their sorting facilities replacing the old system that required someone to manually check measurements on larger packages.

Mid-Year Review: Word on the Street — July 13th thru July 17th

I am writing this a few weeks late, but in fairness, there’s a lot going on at Classic Exhibits.

It’s been an exciting 2015, thanks to you, our loyal and creative distributors. Orders have been ALL ACROSS THE BOARD. So let’s review the highlights, identify some trends, and share a few stories.

The year started with a bang. January set the tone after a busy late December. It was clear we were going to be in for a wild ride filled with growth, unique challenges, and a mixture of tradeshow, event, retail, and permanent install projects.

Under $3K to $25K Display Brochures

I’m getting old, but not too old to learn from my mistakes. Over the past year, I’ve largely ignored printed sales collateral as a tool for Classic Distributors. That’s not to say we haven’t created high quality PDF’s (such as Tablet Stands and OTM Neo and Express Furniture), but they have been mostly promotional sheets, not product line sheets. My feeling was — It’s all online on the Classic website or in Exhibit Design Search.

New Charging Stations — Q&A Video with Kevin and Mel

When we introduced our newest Charging Stations at EXHIBITORLIVE, we expected them to do well. Our definition of “well” should probably change to “Yowsa!” They’ve been a big hit. As with any new product, there are questions so Kevin and Mel sat down for a casual Q&A video about the charging stations.

Mi Design NOT Su Design: Word on the Street — June 22nd thru June 26th

Protecting your Intellectual Property is nothing new (IP). Companies of all sizes are faced with companies (and governments) stealing their designs and ideas. Some folks view it as a way of doing business — leveraging the work of others for their own professional gain or sales. I once attended a business symposium, and the featured speaker of a Fortune 1000 company blatantly said his company doesn’t invest in R&D. They borrow the work of others. It was shocking to hear.

Alaskan Cruise Photos

Several weeks ago, Cynthia Geddis, a Project Manager in our Customer Service Department, took a seven-day Alaskan cruise from Seattle on the Princess Line with her husband. For those who have never been on an Alaskan cruise, we thought you might enjoy seeing photos.

Yes, it’s a bit like you would would expect — eagles, glaciers, fiords, icebergs, totem poles, etc — but her photos take the expected and make them unexpected. Excellent shots of Mendenhall Glacier, Ketchikan, Skagway, shy whales, and some freaky big crabs. Our thanks to Cynthia for sharing these with us.

A BRILLIANT Video about the Trade Show Service Desk. Very Funny!

They Did It Again!

Another spectacular video from the folks at TS Crew. Pass it along. It should seriously go viral. That’s how good it is. Well done guys and gals. I’m already sharpening my pencil for you to win an Eddie Award for outstanding marketing at EDPA in November. “Costman” — What a hoot!!!!

Sacagawea 100-Day Guarantee (Seriously!)

Effective immediately, Sacagawea, our most popular portable hybrid display, comes with a 100-Day Guarantee. Yes, that’s our promise. “You’ll Love It — Or We’ll Take It Back.” Fill it with gas, rev the engine, and drive it around the block a couple of times at a trade show. There’s never been a “Love It” return policy for a tradeshow display… until now.

Introducing the NEW Unbranded Exhibit Design Search

Most Classic Exhibits distributors have the branded version of Exhibit Design Search (EDS), but some tap into our unbranded EDS websites. Many of you may be unfamiliar with the unbranded versions. These sites have the same features as your branded EDS site except the communication tools — Contact Us, Share, and Request a Design — point to Classic Exhibits. Why? Because they have to point somewhere.

Last week, the two Unbranded Versions were updated with larger images, a revised menu, and some interesting animations. To see the two versions — one with and one without prices — click on the links below.

Top 50 Trends Affecting Trade Shows and Events in 2015

GES published their 2015 Trend Tracker Report where they list the Top 50 Trends in trade shows and events. The trends are divided into four categories: Budgeting and Planning, Marketing, Technology, and Design. It’s short — only six pages if you exclude the GES ad — and it’s worth sharing.

SKU-Tastic!: Word on the Street — May 18th-May 22nd

Last week was not your normal May at Classic Exhibits. Why?

We held our most recent edition of Shared Knowledge University (SKU), Classic’s bi-annual distributor training session.

This SKU was so great that my friend Dave Brown from Optima coined the term “SKU-Tastic!” I wholeheartedly agree.

Join Us @ 2015 Red Diamond Congress

You are cordially invited to the 2015 Red Diamond Congress from July 20-22 in Quincy, MA. The RDC provides education, information, and networking opportunities for Exhibit and Event Marketers Association members and industry colleagues. It also explores new models, new methods, and new practices for the entire community of exhibit and event industry professionals.

Classic Exhibits is proud to be an official sponsor of the Red Diamond Congress. Should you have any questions, please contact Jim Wurm at E2MA (jimwurm@e2ma.org) or feel free to email or call me, Mel White, at Classic Exhibits. See you there!

Inline Exhibit GiftCard Promotion

Earn GiftCards this summer from Classic Exhibits. The Gimme the GiftCard promotion includes all inline exhibits sold between May 18 and July 31. Classic Distributors earn $25 for every $1000 wholesale on inline orders. Choose from hundreds of retailers at www.giftcardmall.com. See details for an exclusions, such as rentals.

All Eco-systems Sustainable Inlines/Islands are on SALE!

Vacation is two weeks away… for your kids! BUT you still have to go to work, punch the clock, and sell displays. It’s never easy this time of year, but our friends at Eco-systems have a solution. In May, June, and July, all inlines and islands are on sale. Plus, you can win cash. As in $111. See the details and contact Matt Wish (matt@ecosystemsdisplays.com) for a version you can email to your client database.

What Not to Eat in Your Trade Show Booth

Trade show experts tell us to never eat in the booth. It’s bad etiquette. From my experience, this arbitrary “food rule” is specific to North America. For example, at EuroShop, there was food everywhere, whether served to attendees or eaten by staffers. It’s time we dispense with this food hypocrisy. People are going to eat, so let’s agree on some guidelines. Some food is appropriate. Others not so much. Here are my suggestions of food never to eat/serve in your booth.