Women in Exhibition (WIE) Mentorship Program and Survey
As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.
In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success.
Erica Dougherty from Exhibits Northwest Shares Client Feedback
Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, connects with her clients because she takes the time to get to know them and their business. That extends to feedback after a show, which is invaluable.
According to Erica, “My client, Darryl at DF/Net Research, is wonderful about sending feedback and kudos to me/us. He has allow me to share his success stories which may be beneficial to other Classic Distributors. Below are two emails from two shows, along with photos.”
Classic Exhibits Shared Knowledge University, June 21-22
Join us on June 21-22 for Classic’s Shared Knowledge University. You’ll learn about Classic and Eco-systems Sustainable Products, hear presentations from Partner Vendors, and discover tips from other distributors. It’s immersive, intensive, and interactive. And a whole lotta fun! Register today!
MORE Seismic Changes in Trade Show Products
Please check your branded Exhibit Design Search today. You have four new product galleries, all with at least 80% margins. Gone are Visionary Designs, Perfect 10, Sacagawea, and SEGUE. These have been replaced with more budget-friendly systems and interactive products. As we learned from EDPA, it’s all about the”experiential” for contemporary exhibitors.
| All New EDS Changes!
Yes, EDS has changed… again. Now, don’t shake your head. You should be excited about these changes since they are all based on suggestions from you, our Classic Exhibits Distributors. I’m going to refer to them as “3 Modifications” since the word “change” makes some of you sweat like a cold watermelon on the 4th of July.
| Post-Event Review
To the women who participated in the Women In Exhibitions event at EXHIBITORLIVE 2018… THANK YOU! It was the most successful meeting we’ve had with 100+ women in attendance. We gathered Tuesday morning at Border Grill in Mandalay Bay for a delicious breakfast and discovered “How to Design Our Lives to Flourish” with Guest Speaker Lynette Xanders. What an energizing way to start the second day of the show!
My EXHIBITORLIVE 2018 Reactions and Recap
What an amazing start to 2018. EXHIBITORLIVE was visual proof that things are on the upswing in the trade show industry.
The EXHIBITORLIVE show floor, by many accounts, felt smaller footprint-wise… but boy was it TALLER than ever. Everyone seemed to go high this year, Classic included with an aluminum double-deck, one of several in our Classic Rental Solutions inventory.
Welcome Tom Beard, Eco-Systems New National Sales Manager
Eco-Systems Sustainable Exhibits, an innovative leader of contemporary design-driven green displays, is excited to announce the addition of Tom Beard to the Eco-Systems team. He comes on board as their National Sales Manager leading the sales and marketing efforts for the company. Tom has over 20 years of experience in the trade show industry.
Tom has over 20 years’ experience working in the trade show industry.
| Strategic Account Teams by Territory
A year or so ago, we added two galleries to Exhibit Design Search: Rental Furniture #1 and Rental Furniture #2. These galleries are a subset of CORT’s trade show rental furniture. They were created to make it easier for you and your client to select contemporary rental furniture without having to complete the typical GSC forms.
Portable Modular Awards (PMA) Ceremony at EXHIBITORLIVE 2018
The Fifth Annual Portable Modular Awards (PMA) ceremony is just a few weeks away (February 27). And this year, it will be more visible to the EXHIBITORLIVE attendees. EXHIBITOR Magazine has moved the ceremony to The Connection Zone at the entrance of the show hall. Same time, same day as before — Tuesday, February, 27 from 3:45 to 4:45 — just after the show hall closes for the day.
Recent Posts
2014 “State of the Company” Letter by Kevin Carty
Thank you for supporting the Classic Family of Companies. Now before 2014 is too far in the rearview mirror, let’s spend a few minutes reviewing last year’s Top 10.
Our Five $200 Rental Rewards Winners
In July, Classic Rental Solutions (CRS) launched Rental Rewards, a program designed to reward our distributors for rental returns without damage or missing components.
Since July, we’ve issued 49 Rental Rewards Credits to 32 Classic Distributors. We’re thrilled with the early success of this program!
Promotional Product Trends in 2015
At nearly half a cent per impression, promotional products are a proven, cost-effective way of marketing your company and increasing your brand awareness. They have a lower cost per impression than nearly every other form of advertising. In addition, they have staying power with an average of just over seven months. If you’re not using promotional items, here are some reasons you should be.
|’s Choice Voting
The EXHIBITOR People’s Choice Award is open for all Portable Modular Award finalists. Classic Exhibits has four entries, either submitted by Classic or by distributor. And one entry by Eco-Systems Sustainable, a strategic partner.
‘ll Receive This Year
Because of this experience and others like it, I developed On The Move Furniture with Classic Exhibits, a line specifically for trade shows and events. It includes the upscale NEO line and the new, affordable Express series. This high-quality portable and brandable furniture this is logistically friendly, attractive, and cost-effective.
‘m Doing!
All in all, it was a great year because of the Classic Distributor Network. I won’t go into detail since Kevin will cover it in the 2014 State of the Company letter, but here is what I will say about my year.
How To Entertain Yourself During Any Meeting
Here are a few suggestions on how to entertain yourself during any meeting. Your colleagues will appreciate your efforts; perhaps not during the meeting or that month but when they look back and reflect on all the years they spent cooped up like a chicken in a factory farm they’ll have a little chuckle.
Is Santa Real? Yes, For One More Year!: Word on the Street — December 22nd thru December 26th
We are a family of traditions from what we eat to where we go. Each year, we look forward to it. And this year was no different.
What I saw next gave me a moment of pause. Up in the sky, approximately a mile away, was a sleigh flying through the air being pulled by reindeer with Santa inside. I AM NOT KIDDING!
Excellent Surface Pro 3 Review at Forbes.com
If you are unfamiliar with the Microsoft line, here’s a long-term review of the Surface Pro 3 from by Ewan Spence at Forbes.com, published last week. It’s an excellent summary of its strengths and weaknesses. Like most Classic Distributors, you are undoubtedly being quizzed about tablets by your customers — Apple, Microsoft, and Android.
You Like Me, You Really Like Me!
EDPA ACCESS was great in so many other ways too. The theme was “Band Together.” Shared ideas about our beloved industry was practiced throughout the seminar and speaker sessions. In addition, Jim Shelman, Reid Sherwood, and I participated in the Supplier Showcase where we connected with current and potential customers, vendors, and even other suppliers in a way that was low-key and comfortable.
Eddie Haskell, Eddie Murphy, or Eddie Award?: Word on the Street — December 1st thru December 5th
This year at EDPA Access, Classic Exhibits Inc. won an EDDIE. And to say we are proud and unbelievably honored is an understatement. We won specifically for Exhibit Design Search or EDS as so many of you have come to call it.
The Power of Responsive Communication
You either get it or you don’t. We live in a world where we expect people and companies to respond IMMEDIATELY. That doesn’t mean the problem has to be solved NOW or the question answered ASAP, but it does mean that it has to be acknowledged.
Holiday Events 2014 Kickoff: Word on the Street — November 23rd thru November 27th
On Monday we start the final month of 2014. December promises to be a strong finish to an already amazing year in our industry. And December also means the Annual EDPA ACCESS Meeting. Classic of course will be there.
Attend EXHIBITORLIVE 2015 … FREE!
Who said, “There’s no such thing as a free lunch”? Multiple people, according to the knowitalls at Google. Well, we disagree.
Attend EXHIBITORLIVE FREE compliments of Classic Exhibits Inc. by entering code: 4044.
Creating a Game Plan for Victory: Word on the Street — November 10th thru November 14th
I Love College Football
It’s exciting. It’s fun. It’s often unpredictable. Whatever you think of the current debate about college athletics, I still believe that the college game has far less of the “show and glow” arrogance of pro athletes.
To me, the time and effort that goes into creating a winning game plan is amazing. Some teams have a clear defensive mindset, others are more offensive. Which approach creates the highest victory percentage is debatable.