Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

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Recent Posts

Gravitee One-Step Modular System vs. The Holes

Unlike most existing modular wall systems, Gravitee doesn’t rely on loose bullet connectors to attach panels, either vertically or horizontally. Instead, Gravitee connectors are built into the panels so it assembles faster and with fewer parts and pieces.

Stephanie L’Herault, Designer for Eco-Systems Sustainable Exhibits

Eco-Systems Sustainable Exhibits welcomes Stephanie L’Herault to the Eco Design team. Stephanie works directly with Eco Distributors on exhibit and environment design projects and then with internal project managers, detailers, and production specialists to turn those 3D concepts into reality. We asked her to share a short bio about her personal life and professional background.

How to Make Your Small Company Look Like a Really BIG Company

Let’s say you have a small company. But you want it to appear bigger because bigger is better, right? How do potential customers perceive you when they see your website? What clues do you leave that tell your story and let customers know you are big enough to handle their business, yet still small enough to build a good working relationship?

What Makes Classic Exhibits Different

“What makes Classic Exhibits different?” It’s my opportunity to speak about our culture of sharing and creating. Sharing our innovation and production capabilities to help your clients engage their audience on the trade show floor is a primary focus for us. It’s never about rolling up to bin A12 and pulling a complete 10×10, 10×20, or island exhibit design off the shelf and sending it off to Las Vegas or Chicago. It’s about choices.

Our Exhibit Management and Turnkey Services

Earlier this week, a Classic Exhibits’ Distributor asked us about our Exhibit Management program.  We thought it might be helpful to share our program and rates for anyone considering adding Exhibit Management/Turnkey Services.

Updates to Your Exhibit Design Search

In this video, we review four recent updates to your Exhibit Design Search, including reorganized galleries, rental designs, CORT galleries, and home page changes.

EXHIBITORLIVE Portable Modular Award Photos

Earlier this week, EXHIBITOR sent us photos from the Portable Modular Award ceremony at EXHIBITORLIVE. Classic Exhibits won three awards: the People’s Choice Award for the Parallon island exhibit, a Find It Top 40 Exhibit Builder honoree, and #1 for Service and Reliability among the Top 40 Producers.

EXHIBITOR Magazine will feature all the winners in the June (or July?) publication. Below are photos from ceremony that feature us. Yes, just us! Hey, I told you it was a vanity post.

Women in Exhibition (WIE) Mentorship Program and Survey

As many of you know, I am a leader in the Women in Exhibition (WIE) group. Our group held a very successful meeting in Las Vegas in February.

In an effort to continue connecting women in our industry, we are announcing a mentorship program. There is no obligation to participate, but we’ve heard from women, in all facets of our industry, who would enjoy sharing their experience and guiding other women toward success.

Erica Dougherty from Exhibits Northwest Shares Client Feedback

Erica Dougherty, an Account Executive at Exhibits Northwest Seattle, connects with her clients because she takes the time to get to know them and their business. That extends to feedback after a show, which is invaluable.

According to Erica, “My client, Darryl at DF/Net Research, is wonderful about sending feedback and kudos to me/us. He has allow me to share his success stories which may be beneficial to other Classic Distributors. Below are two emails from two shows, along with photos.”

Classic Exhibits Shared Knowledge University, June 21-22

Join us on June 21-22 for Classic’s Shared Knowledge University. You’ll learn about Classic and Eco-systems Sustainable Products, hear presentations from Partner Vendors, and discover tips from other distributors. It’s immersive, intensive, and interactive. And a whole lotta fun! Register today!

MORE Seismic Changes in Trade Show Products — April Edition

Please check your branded Exhibit Design Search today. You have four new product galleries, all with at least 80% margins. Gone are Visionary Designs, Perfect 10, Sacagawea, and SEGUE. These have been replaced with more budget-friendly systems and interactive products. As we learned from EDPA, it’s all about the”experiential” for contemporary exhibitors.

All New EDS Changes!

Yes, EDS has changed… again. Now, don’t shake your head. You should be excited about these changes since they are all based on suggestions from you, our Classic Exhibits Distributors. I’m going to refer to them as “3 Modifications” since the word “change” makes some of you sweat like a cold watermelon on the 4th of July.

Women in Exhibitions (WIE) Post-Event Review

To the women who participated in the Women In Exhibitions event at EXHIBITORLIVE 2018… THANK YOU! It was the most successful meeting we’ve had with 100+ women in attendance. We gathered Tuesday morning at Border Grill in Mandalay Bay for a delicious breakfast and discovered “How to Design Our Lives to Flourish” with Guest Speaker Lynette Xanders. What an energizing way to start the second day of the show!