Trade Show Marketing –Are You an Artist or a House Painter?
On your best days, you get to be an artist. It doesn’t matter if you’re in design, production, account management, sales, marketing, or even accounting. You soar on those days. And when the clock hits 5 or 6 or 10 pm, you walk out of the door with a smile.
Then there are days where none of us have the luxury of being artists. We’re house painters. Good house painters mind you, but ones where the colors, the canvas, and the guidelines are chosen by someone else, usually your client.
People’s Choice Voting Page
PMA People’s Choice Voting Page
Spring Savings are in Bloom at Classic Exhibits
Spring Savings at Classic Exhibits
Utilizing a Fabric Lightbox for Your Trade Show Display
Utilizing a Fabric Lightbox for Your Trade Show Display
Safety Dividers & COVID Dividers To Protect Your Team
Safety Dividers and Barriers
Classic Shared Knowledge Newsletter April 2022
The Classic Exhibit Design Friday Newsletter
Trade Show Design Support: Your Design Staff Will Thank You!
For any Design Department, it can be stressful when the busy season hits because design takes time. But if you are a Classic Distributor, we have a nifty solution that will save you save you time and close sales faster.
Your Guide to Exhibit Furniture Rentals
Earlier this week, a Classic Distributor sent me two rental furniture screen shots. As you may recall, we launched two Cort Furniture Rental Galleries in Exhibit Design Search about three weeks ago.
A Walk Around Natural Products Expo West
Natural Products West Expo
This is What Recovery Looks Like
This is What Recovery Looks Like
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Recent Posts
Tips to Exhibiting in the UK for American Companies
Exhibiting in the UK is it likely to be little cheaper than in the USA, and the United Kingdom is the best place to reach the European market.
Women In Exhibitions (WIE) Breakfast at EXHIBITORLIVE
The 3rd Annual Women In Exhibitions Breakfast Event will be held at EXHIBITORLIVE in the Connection Zone, March 31, 2020, from 8-9:30 am.
Up Your Game February 2020 Newsletter
Do you remember when EXHIBITOR announced the 2020 date for EXHIBITORLIVE and you were puzzled by the late March date? We were, but now were delighted since it’s crazy busy at Classic Exhibits.
Final Post of EuroShop 2020 Photos. Over 80 Images.
Post #3 of EuroShop 2020 photos from Kevin Carty and Katina Rigall Zipay. And you didn’t even have to ask this time. Over 80 new photos.
Even More EuroShop 2020 Photos
Even more photos from EuroShop 2020 taken by Kevin Carty and Katina Rigall Zipay
Over 60 EuroShop 2020 Photos
Kevin Carty and Katina Rigall Zipay are in Dusseldorf this week at EuroShop 2020 taking and sharing photos from the multiple exhibit halls.
The 7 Truths about Renting a Trade Show Exhibit
Trade Show exhibit rentals are growing. Rapidly. And exhibit companies are trying to position themselves based on their individual strengths. Some rental-only exhibit companies are touting renting as the only solution. They say, “Why buy when you can rent? No more storage fees. You can change the display for every show. The cost is less.”
Up Your Game Newsletter — January 2020
The January 2020 Up Your Game Newsletter from Classic Exhibits with articles about Harold Mintz, EXHIBITORLIVE, Shared Knowledge University, and the Annual State of the Company Letter.
What to Look for in an LED Lightbox Manufacturer
Stroll through any airport, mall, event, or trade show and you’ll see hundreds of colorful LED lightboxes in every shape and size. Over the past few years, most have switched to backlit tension fabric SEG graphics. The reasons are obvious. Not only is fabric more durable than direct print graphics, but it’s also cheaper to ship and easier to maintain. And depending on the print process, the colors are vibrant and the details nearly photographic.
When to Purchase vs. Rent an Exhibit — Understanding Your Options
Rental displays have gone upscale and depending on the provider can be customized to meet almost any exhibitor’s marketing goals. They are basically indistinguishable from the purchase display across the aisle or your competitor’s new exhibit.
Annual State of the Company Letter 2019/2020 by Kevin Carty
Every January, we share highlights from the previous year and describe what you can expect this year in our State of the Company Letter.
Introducing Harold Mintz
Harold Mintz, a Classic Regional Sales Manager, compares visiting trade show distributors 10 years ago to visiting them now. Most of the folks I’m meeting don’t know me. Maybe they’ve heard my name, but most are unaware of me or my experience in the industry. This is a constant reminder of the old axiom, “What have you done for me lately?”
Our Gravitee One-Step Federal Trademark Registration
Earlier this year, we received a utility patent for the Gravitee One-Step Modular Wall System. Today, we receive our federal trademark registration for the Gravitee logo. For anyone who’s ever sweated over a logo with all the opinions and iterations that accompany it, you know this is a big deal.
Classic Exhibits — 2019 Event Marketer Fab 50 Award Winner
Each year, Event Marketer Magazine selects the 50 Best Custom Exhibit Builders in North America. Otherwise known as the Fab 50.
The Best Strategies for Trade Show and Event Giveaways and Promotional Products
Few trade show tasks are as fun and frustrating as selecting the appropriate giveaway. Gone are the days when the options were limited to pens, mugs, stress balls, and calculators. There are thousands of promotional products from thousands of vendors. So how do you choose?