Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Do You Understand the New and Impulsive B2B Buyer?

Do You Understand the New and Impulsive B2B Buyer?

I don’t consider myself “old,” yet I remember business-to-business sales before the Internet. You contacted a salesperson, who was the “Gatekeeper of All Information.” Then you went through a series of meetings, learning a little more with each one. After all the meetings with all the potential vendors, you made a decision. It was time-consuming, expensive, and frustrating.

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10 Days in Review – The Trade Show Industry in Recovery

This recovery process is just beginning. My compliments to those industries pressing forward safely and not abandoning ship on their events. Part of our overall recovery as a country requires that we get back to business sooner rather than later. I applaud those taking the proper precautions to hold and participate in trade shows and events.

Exhibit Design Search: Tips and Tricks Webinar

Whether you’re a newbie to EDS or hardened veteran, you’ll discover new techniques to make your life easier. That’s a guarantee! Open to all Classic Distributors and all roles.

30 Day Quote Policy — Effective June 1, 2021

Classic’s 30-Day Quote Policy. Starting June 1, quotes will be good for 30 days. After that, we will need to look at it again, Quotes with a significant quantity of wood will likely see moderate prices increases.