EuroShop 2023 Design Trends Webinar with Katina
EuroShop 2023 Design Trends
| Day 3 — Show Videos and Photos
Last batch of photos from EuroShop 2023. Plus, two videos showing a wide range of exhibits, lighting, and technology. In case you are wondering if there are more photos and videos, there are... but you'll have to wait to see those during Katina's Euroshop Design Trends webinar on August 28. Register HERE. For even more photos and videos, see the posts from Day 1 and Day 2. Video 1...
| Day 2 — Photos and Video
Photos and Videos from EuroShop 2023
A Pop Up Display Guide for Trade Shows
Pop up displays are a fantastic approach to trade show marketing. With new technology, pop up displays have reinvented themselves time and time again and absolutely worth considering for your next trade show. Today’s Pop Up Display Market Many customers ignore the features and benefits of pop up displays. They are shopping exclusively on price; they want it to last a few shows and are less...
| Day 1 — Photos and Video
Kevin Carty, Katina Rigall Zipay, and Jen LaBruzza are in Dusseldorf, Germany this week at EuroShop 2023. While there, they are taking photos and videos to share with the Classic Distributor Network. Below are photos from Day 1 along with a short video from Katina about design trends. For more photos and videos, check back on Tuesday and Wednesday. If you would like to attend a Design Trends...
Trade Show Material Handling and Labor Rate Survey
By Jessica Sibila, Executive Director, The Exhibitor Advocate The Exhibitor Advocate recently published a 2022 Material Handling and Labor Rate Survey. The survey is an important benchmarking tool that provides industry stakeholders with cost comparisons of average labor and material handling rates across 16 major US cities. The survey was previously conducted by Trade Show Week and then EDPA...
Trade Show Production Since 1993
You’ve done your research, chosen an exhibit house partner, worked with an exhibit designer on the build and completed your graphic design. That’s impressive! Now, it just has to be built to your design specifications and in time for your trade show! For many marketers, once the actual production starts, i.e., the building of your trade show booth, they sit back and relax. For others, the...
A Different Take on Generational Marketing
Here's an opinion that generally gets me a lot of feedback. Ready? I don’t see that much difference between these named “generations.” I believe that people are basically people, and they’re not that different from one generation to the next in their basic behaviors. It’s the tools they have to manifest their behaviors that make things seem different. Rama Beerfas, Lev Productions Here are some...
40 Things You Do @ Trade Shows (You Would Never Do Anywhere Else)
Trade shows can be a strange world whether you are an exhibitor, attendee, or an industry insider. While many behaviors might seem normal to you as a member of the trade show community, others are downright bizarre to those who rarely set foot in a trade show hall.
Are We Asking Exhibitors the Wrong Questions?
Goals? Objectives? Or Something Else. Recently I attended a charity event with a social mixer. Several introductions later, I was conversing with a CEO about trade shows. He grumbled about drayage, shipping, and labor. I sympathized. Then he shifted to ROI. His company’s trade show ROI was terrible. Not surprisingly, his company didn’t have clear trade show objectives or a pre-show or post-show...
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