Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

| Day 3 — Show Videos and Photos

| Day 3 — Show Videos and Photos

Last batch of photos from EuroShop 2023. Plus, two videos showing a wide range of exhibits, lighting, and technology. In case you are wondering if there are more photos and videos, there are... but you'll have to wait to see those during Katina's Euroshop Design Trends webinar on August 28. Register HERE. For even more photos and videos, see the posts from Day 1 and Day 2. Video 1...

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A Pop Up Display Guide for Trade Shows

A Pop Up Display Guide for Trade Shows

Pop up displays are a fantastic approach to trade show marketing. With new technology, pop up displays have reinvented themselves time and time again and absolutely worth considering for your next trade show. Today’s Pop Up Display Market Many customers ignore the features and benefits of pop up displays. They are shopping exclusively on price; they want it to last a few shows and are less...

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| Day 1 — Photos and Video

| Day 1 — Photos and Video

Kevin Carty, Katina Rigall Zipay, and Jen LaBruzza are in Dusseldorf, Germany this week at EuroShop 2023. While there, they are taking photos and videos to share with the Classic Distributor Network. Below are photos from Day 1 along with a short video from Katina about design trends. For more photos and videos, check back on Tuesday and Wednesday. If you would like to attend a Design Trends...

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Trade Show Material Handling and Labor Rate Survey

Trade Show Material Handling and Labor Rate Survey

By Jessica Sibila, Executive Director, The Exhibitor Advocate The Exhibitor Advocate recently published a 2022 Material Handling and Labor Rate Survey. The survey is an important benchmarking tool that provides industry stakeholders with cost comparisons of average labor and material handling rates across 16 major US cities. The survey was previously conducted by Trade Show Week and then EDPA...

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Trade Show Production Since 1993

Trade Show Production Since 1993

You’ve done your research, chosen an exhibit house partner, worked with an exhibit designer on the build and completed your graphic design. That’s impressive! Now, it just has to be built to your design specifications and in time for your trade show! For many marketers, once the actual production starts, i.e., the building of your trade show booth, they sit back and relax. For others, the...

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A Different Take on Generational Marketing

A Different Take on Generational Marketing

Here's an opinion that generally gets me a lot of feedback. Ready? I don’t see that much difference between these named “generations.” I believe that people are basically people, and they’re not that different from one generation to the next in their basic behaviors. It’s the tools they have to manifest their behaviors that make things seem different. Rama Beerfas, Lev Productions Here are some...

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Are We Asking Exhibitors the Wrong Questions?

Are We Asking Exhibitors the Wrong Questions?

Goals? Objectives? Or Something Else. Recently I attended a charity event with a social mixer. Several introductions later, I was conversing with a CEO about trade shows. He grumbled about drayage, shipping, and labor. I sympathized. Then he shifted to ROI. His company’s trade show ROI was terrible. Not surprisingly, his company didn’t have clear trade show objectives or a pre-show or post-show...

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Recent Posts

Join Kevin Carty (Virtually) at EXHIBITORLIVE 2021

If you’re not attending EXHIBITORLIVE, Classic Exhibits still wants you to experience it. On Tuesday, November 2, Kevin Carty will host a live one-hour virtual tour at 10 am PST/1 pm EST. You’ll see the Classic booth, chat with some interesting guests, and walk the floor.

Top 15 Essential Exhibit Design Questions

The best exhibit designs make a connection with your client. So how do you identify a design the client loves without multiple meetings and revisions?

Get the designer and the decision-maker to talk to one another. It works! It’s why the designers at Classic want to be on phone calls with our distributors and their clients. We are happy to be introduced as YOUR DESIGNER.

Exhibit Design Search: Tips and Tricks Webinar

Whether you’re a newbie to EDS or hardened veteran, you’ll discover new techniques to make your life easier. That’s a guarantee! Open to all Classic Distributors and all roles.