Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

‘m an Idiot

‘m an Idiot

Like most marketing managers, or any manager who understands his or her limitations, I rely on talented people, who are immersed in graphic design issues everyday. Not only do they understand the tools, such as Photoshop, Illustrator, or Quark, but they spend their days immersed in graphic design issues. They understand the nuances and the trends. They remind me that this color text on that background is unreadable and that I’ve created visual clutter and confusion in my effort to say and show too much. If I ask them to add a “star burst” with a price, they guide me to a more contemporary solution that doesn’t reek of 1980’s clip art.

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Classic Exhibits Gets Some Street Cred

Classic Exhibits Gets Some Street Cred

I'm neither an old man, nor a young man . . . unless you ask Kevin who referred to me as a geezer at EXHIBITOR. Nor can I claim to have a long history in the exhibit business. My experience is limited to about 10 years with three exhibit manufacturers. Many of you know my background (and my former employers), so I won't go into details. The details are not important, except to say that I've...

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Design Search — Using the My Gallery Feature

Design Search — Using the My Gallery Feature

One of the most used features on the Classic Exhibits website is Design Search. And the one of the most useful tools in Design Search is My Gallery. At first glance, this feature is both obvious and straightforward. And it is. However, you may not know that My Gallery can be used for Design Requests and that selective designs within My Gallery can be sent to a recipient.

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