Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

Word on the Street — March 8th thru March 12th

Word on the Street — March 8th thru March 12th

There are lots of articles about the benefits of renting vs. buying an exhibit, including this one on Classic’s website. But, I don’t recall ever reading an article that discussed the do’s and don’ts once a client has decided to rent. With over 20 years of experience managing rentals for clients, including the past five managing the Rental Program for Classic Exhibits, I’ve learned that decided to rent is the easy part. The hard part comes after the rental decision has been made. With all modesty, please allow me to share these tips from someone who has experienced his fair share of rental bruises over the years.

read more

Aero Portable Table Top Display — Setup Video

This creative animation by Mike Swartout, the Classic Design Director, shows how the Aero Table Top assembles. Every Aero Table Top assembles with push-button connectors, and the lightweight aluminum frames are then wrapped in tension fabric graphics.

httpv://www.youtube.com/watch?v=Iqx9lLP_3ck&fmt=18

Aero Table Top Displays are designed to be beautiful, adaptable, and recognizable, whether it’s for a trade show or special event. Choose from 13 imaginative designs such as the TF-404, TF-407, TF-411, and TF-414. Aero Displays are economical to own, simple to assemble, and easy to maintain.

read more
That Annoying Plastic Screw is Gone

That Annoying Plastic Screw is Gone

Let’s take a quick entertaining quiz:

Question: What’s the name of the part that holds the plex wings on Visionary Designs, Sacagawea, Magellan, and Perfect 10 displays?
Answer: A10.

Question: What do you dislike most about the A10?
Answer: The annoying plastic tension screw that requires a flathead screwdriver (or dime) to tighten.

read more
Introducing the Sacagawea Portable Hybrid PS-Series

Introducing the Sacagawea Portable Hybrid PS-Series

Classic Exhibits announces the new Sacagawea Portable Hybrid PS-Series, a design addition to the very popular Sacagawea Display line. The PS-Series designs split the backwall into two distinct tension fabric sections while adding both depth and curves to the overall appearance. And like the existing P and T-Series, the PS includes options such as monitor mounts, workstations, pedestals, brochure holders, and standoff signage.

read more
The Basics of Business Entertaining and Building Friendships

The Basics of Business Entertaining and Building Friendships

There are really two primary reasons to entertain for business: to reward or thank customers for their existing business, or to attract new business from prospective customers. Ultimately, the goal is not all that complicated. We want to make new friends or to strengthen existing friendships. I know that selling is often seen as a cold and calculating transaction, but that’s not my style. The goal for me is create new friends and lasting friendships with our customers.

read more

Filter by Category

Filter by Year

Recent Posts

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.