Trade Show Tales Blog

Trade Show Tales is your comprehensive guide to informative articles about trade show marketing, exhibit industry news, promotions, and updates on Classic Exhibits. 

For specific topics, use the Search Tool in the blog or visit the Trade Show and Event Tips in Exhibit Design Search.

‘s Reminisce: Word on the Street — June 6th thru June 10th

‘s Reminisce: Word on the Street — June 6th thru June 10th

This past Friday, I found myself thinking a lot about the past. During the day, I did an internal training session on the Intro Folding Fabric Panel System for our Project Management team. And then later that evening, I attended a graduation party for a family friend’s son who just finished high school.

Both really got me thinking about how time flies and all that has happened over the years in my personal life as well as in my business life.

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Trade Show Exhibit Trends — Reid Sherwood Interview

Recently, Reid Sherwood, the National Sales Manager for Classic Exhibits and ClassicMODUL, spent an afternoon with Jeff Abramson at Max Your Image. Jeff, who is very proficient with video editing and blogging, interviewed Reid about exhibit display trends and the state of the trade show industry. It's a terrific conversation. MaxYourImage: New Display Ideas from Reid Sherwood --Mel White...

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Trade Show Bullies

Trade Show Bullies

While on a business trip this week, I bought Inc. Magazine (June 2011) to read on the plane. Oddly enough, on page 35 there was an article, a column actually by Norm Brodsky, about the trade show industry. I thought I’d share, although it doesn’t cast a flattering light on our business. Here’s the first paragraph as a preview . . .

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The Professor of Social Media for Trade Shows and Events

The Professor of Social Media for Trade Shows and Events

Do you know just enough about Social Media to sound knowledgeable, but not knowledgeable enough to be a wiz bang expert? I’ve discovered that it’s very easy to get started, but getting to the next level can be more challenging unless you have a mentor. I do. His name is Tim Patterson at Interpretive Exhibits. Tim manages and contributes to the, www.tradeshowguy.com blog which tends to focus on social media issues, tips, tricks, and trends for the event and trade show industry.

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‘s Reminisce: Word on the Street — June 6th thru June 10th

‘s Green Initiatives: Word on the Street — May 16th thru May 20th

Classic’s Green Initiatives

So, you may be saying “well it’s about time!” But not so fast.

Over the past three to four years, we have witnessed a lot of companies jump, or should I say “belly-flop,” into the Green/Sustainable movement. In doing so, many have, quite frankly, looked foolish by attempting to make “Green” a marketing ploy rather than a responsible business plan. I’m sure you’ve seen many of the claims. My favorite was the exhibit company that claimed their lunchroom was a green initiative since many employees ate there rather than driving to a fast food joint.

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Classic Exhibits Welcomes Display Supply & Lighting to EDS

Classic Exhibits Welcomes Display Supply & Lighting to EDS

Lighting and Exhibit and Electrical Supplies Galleries

Classic Exhibits Inc., a designer and manufacturer of portable, modular, and custom hybrid displays, announces the addition of Display Supply & Lighting’s (DS&L) products to Exhibit Design Search. Exhibit Design Search (EDS) is a comprehensive web-based search tool for trade show displays and accessories, and includes over 1400 displays, 2000 photos, and 50 trade show articles. Most Classic Distributors have branded versions of EDS on their websites.

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Trade Shows as First Dates

Trade Shows as First Dates

Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you ever had a blind date, or even a first date with someone you’ve just met, you know that a date is about being the person you strive to be, not the person you are.

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‘s Reminisce: Word on the Street — June 6th thru June 10th

A Picture is Worth a Thousand Words: Word on the Street — May 2nd thru May 6th

A Picture is Worth a Thousand Words

This week, I was on the road visiting new and potential distributors for Classic and ClassicMODUL. Meeting with these folks reminded me of the power of photos in our business. Frankly, I take photos for granted since we take multiple shots of every display we build. I assume other manufacturers do the same thing. It makes sense. Photos document the order and serve as a convenient point of reference if there are questions once the exhibit arrives or several years later when the client wants to modify the design or reorder parts.

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