‘s Reminisce: Word on the Street — June 6th thru June 10th
This past Friday, I found myself thinking a lot about the past. During the day, I did an internal training session on the Intro Folding Fabric Panel System for our Project Management team. And then later that evening, I attended a graduation party for a family friend’s son who just finished high school.
Both really got me thinking about how time flies and all that has happened over the years in my personal life as well as in my business life.
Trade Show Exhibit Trends — Reid Sherwood Interview
Recently, Reid Sherwood, the National Sales Manager for Classic Exhibits and ClassicMODUL, spent an afternoon with Jeff Abramson at Max Your Image. Jeff, who is very proficient with video editing and blogging, interviewed Reid about exhibit display trends and the state of the trade show industry. It's a terrific conversation. MaxYourImage: New Display Ideas from Reid Sherwood --Mel White...
Trade Show Bullies
While on a business trip this week, I bought Inc. Magazine (June 2011) to read on the plane. Oddly enough, on page 35 there was an article, a column actually by Norm Brodsky, about the trade show industry. I thought I’d share, although it doesn’t cast a flattering light on our business. Here’s the first paragraph as a preview . . .
Five Months into a Great Year: Word on the Street — May 31st thru June 3rd
Five Months into a Great Year!
So how have the first months been for you and your company?
At the Classic Exhibits family of companies, I am delighted to report that 2011 has been different . . . and good . . . and surprising. And not just in terms of sales, but also in terms of product development and overall economic recovery.
The Professor of Social Media for Trade Shows and Events
Do you know just enough about Social Media to sound knowledgeable, but not knowledgeable enough to be a wiz bang expert? I’ve discovered that it’s very easy to get started, but getting to the next level can be more challenging unless you have a mentor. I do. His name is Tim Patterson at Interpretive Exhibits. Tim manages and contributes to the, www.tradeshowguy.com blog which tends to focus on social media issues, tips, tricks, and trends for the event and trade show industry.
Comcast Retail Interior Project: Word on the Street — May 23rd thru May 27th
It’s Comcastic!
If you have glanced at Past 5 Days on the Classic site recently, you noticed some pretty cool pictures of an interior project we completed this spring for Comcast Xfinity.
‘s Green Initiatives: Word on the Street — May 16th thru May 20th
Classic’s Green Initiatives
So, you may be saying “well it’s about time!” But not so fast.
Over the past three to four years, we have witnessed a lot of companies jump, or should I say “belly-flop,” into the Green/Sustainable movement. In doing so, many have, quite frankly, looked foolish by attempting to make “Green” a marketing ploy rather than a responsible business plan. I’m sure you’ve seen many of the claims. My favorite was the exhibit company that claimed their lunchroom was a green initiative since many employees ate there rather than driving to a fast food joint.
Classic Exhibits Welcomes Display Supply & Lighting to EDS
Lighting and Exhibit and Electrical Supplies Galleries
Classic Exhibits Inc., a designer and manufacturer of portable, modular, and custom hybrid displays, announces the addition of Display Supply & Lighting’s (DS&L) products to Exhibit Design Search. Exhibit Design Search (EDS) is a comprehensive web-based search tool for trade show displays and accessories, and includes over 1400 displays, 2000 photos, and 50 trade show articles. Most Classic Distributors have branded versions of EDS on their websites.
Trade Shows as First Dates
Trade shows are like first dates, first meetings, or job interviews. Unless you have an ego like Donald Trump, these “firsts” scare the bejesus out of you. They should. No matter how well you prepare, the unknowns trump the knowns by a ratio of about 10,000 to 1. If you ever had a blind date, or even a first date with someone you’ve just met, you know that a date is about being the person you strive to be, not the person you are.
A Picture is Worth a Thousand Words: Word on the Street — May 2nd thru May 6th
A Picture is Worth a Thousand Words
This week, I was on the road visiting new and potential distributors for Classic and ClassicMODUL. Meeting with these folks reminded me of the power of photos in our business. Frankly, I take photos for granted since we take multiple shots of every display we build. I assume other manufacturers do the same thing. It makes sense. Photos document the order and serve as a convenient point of reference if there are questions once the exhibit arrives or several years later when the client wants to modify the design or reorder parts.
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