by Mel White | Nov 24, 2025 | Custom Exhibits, Exhibit Design, Fun, Uncategorized
The trade show floor has become far more interactive with backlit graphics, gamification, augmented reality, virtual reality, and video walls. There’s much more emphasis on making both the booth design and the person-to-person engagement experiential.
by Mel White | Nov 21, 2025 | Classic Exhibits Inc., Uncategorized, Xperiential Marketplace
Classic Exhibits announces our membership in Xperiential Marketplace (XM), an innovative buying and education group for the exhibit industry. XM was founded by two industry veterans, Jason Weddle and Rob Cohen with a mission to unlock savings, create stronger partnerships, and increase growth.
by Mel White | Nov 19, 2025 | Trade Show Marketing, Uncategorized
Introduction The term “branding” has become synonymous with a company’s logos, taglines, colors, and even their customers. But that’s really just the tip of the marketing iceberg. For a trade show exhibitor, the booth design must tell a story that both encapsulates...
by Mel White | Nov 13, 2025 | Trade Show Marketing, Uncategorized
Discover how to create unforgettable trade show experiences that blend design, storytelling, and technology to captivate your audience.
by Mel White | Nov 7, 2025 | Classic Exhibits Inc., SuperNova Lightboxes, Uncategorized
Santa Loves a Trade Show Promotion What’s better than a pumpkin-spiced latte this fall? Well… lots of things, including Classic’s Biggest SALES Promotion EVER – “Holiday Lights!” Backlit fabric graphics dominate trade shows and events. Now’s the perfect time to...
by Mel White | Nov 7, 2025 | Classic Exhibits Inc., Portable Trade Show Displays, Symphony Portable Displays, Uncategorized
No category of displays is more perplexing than portables. Prices, capabilities, and quality vary considerably, and the differences are often opaque. As a result, buyers sometimes make hasty decisions based on attractive renderings, professional websites, and low prices.