Trade Shows Have an Image Problem

by Mel White | Jul 16, 2020 | Classic Exhibits Inc., Exhibitions, Mel White, Trade Show Exhibit Tips, Trade Show Marketing, Trade Shows

Trade shows have an image problem. And, it’s our fault. Now, when I say, “image problem,” I’m not referring to drayage, show regulations, display and booth space costs, or any of the other issues that been an open wound for years.